Lucire
The global fashion magazine February 21, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Condé Nast Portfolio is worth the $60 a year

November 23, 2007/8.05

[Cross-posted] Every now and then, there’s a magazine that captures my imagination. In 1988, it was Autocar; by the early 1990s, it was Wired, then Fast Company by the end of the decade. Now, the magazine (other than any I publish!) is Condé Nast Portfolio.    I’m annoyed that, like Business Week, Portfolio is next to […]

Read more



Stephanie Chaves-Jacobsen: the next actress of note?

/4.22

I’m thinking ahead to 2008, as many folks in my shoes would. And I have had some thought about future celebs and who I wouldn’t mind securing for our pages.    When Lucire editor Laura Ming-Wong chose Bruna Tenorio as one of our faces for 2008 in issue no. 24, I noticed that models and actresses […]

Read more



I’ve been travelling

/3.29

And I love being free. The last month has been pretty hectic, with trips around Australia and New Zealand, plus a very eye-opening humdinger of a trip to Taiwan.    I’ll give my reasons in depth in a future Lucire, but I think Taiwan is the next big vacation spot. You’d normally think of an island […]

Read more



A future Lucire Car to Be Seen in?

October 28, 2007/5.19

[Cross-posted] Honda’s Takeo Fukui has said that he will put the world’s ?rst hydrogen fuel-cell car on the market by next year, with a sticker price of around £50,000. The car emits water vapour as its “exhaust”.    This is fabulous thinking: rather than hold the technology back, as all the other automakers are doing, […]

Read more



The Tesla Roadster is ready

October 13, 2007/23.29

Here’s Lucire’s Car to be Seen in 2007, in production and available to the public. The Tesla Roadster might not sound throaty and grunty but for those of us who grew up with Knight Rider, I suspect we will not care. And the rich environmentalists and celebs who will buy one certainly won’t. You may […]

Read more



Supporting literacy: recycle your magazines

October 11, 2007/22.56

‘Magazine publishing powerhouses and reading advocates team to inspire schools to join global magazine recycling initiative for literacy’. The press release may have a long headline, but the cause is a worthy one.    Since 2005, Lucire has supported the initiatives of MagazineLiteracy.org, aimed at promoting literacy to children initially in the US, through the use […]

Read more



The new Zinio edition, downloadable now

October 6, 2007/13.18

Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23.    Last week, we uploaded issue 24, which took a tad longer […]

Read more



When fashion and beauty magazines bore

October 3, 2007/0.27

A designer, who shall remain nameless, recently said that Lucire was the only New Zealand [fashion] magazine she knew of that had any real journalism in it. I was very happy to hear that feedback, and it seems the concern of fashion magazines lacking depth is something shared by others. Stevie Wilson, Lucire’s former US […]

Read more



The folly of geo-targeting in a world of global brands

October 1, 2007/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

Read more



Backstage at Karen Walker, spring–summer ’08

/1.11

Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]

Read more