Lucire
The global fashion magazine May 18, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The little anomalies of life

October 8, 2007/4.39

The original ‘People’s Coffee’ lies on Constable Street. ‘People’s’, or ‘Peeps’, as it is affectionately known, is the real deal among the over-hyped climate of charity-based companies. There are certain unspoken rules by which it makes ot easy to pick a newbie. First, the wait is part of the process: you are buying a “boutique coffee”. If […]

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The new Zinio edition, downloadable now

October 6, 2007/13.18

Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23.    Last week, we uploaded issue 24, which took a tad longer […]

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Meeting Donna Loveday

/3.42

[Cross-posted] Had a great chat this morning to curator Donna Loveday from the Design Museum. Her exhibition, When Philip Met Isabella, a tribute to milliner Philip Treacy and the late Isabella Blow, is on at the New Dowse in Lower Hutt, New Zealand, after dropping by in St Petersburg and Melbourne, and I would seriously […]

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When fashion and beauty magazines bore

October 3, 2007/0.27

A designer, who shall remain nameless, recently said that Lucire was the only New Zealand [fashion] magazine she knew of that had any real journalism in it. I was very happy to hear that feedback, and it seems the concern of fashion magazines lacking depth is something shared by others. Stevie Wilson, Lucire’s former US […]

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Renewing our link to TopButton.com

/0.16

This week, we renewed our acquaintance with Mike Feldman at TopButton.com, which we knew many years ago as NYSale.com.    I remember meeting up with Mike and his wife Dianna mere weeks before 9-11 at the Penn Club at the NYSE, and over the years, we’ve maintained our websites’ respective links to one another.    We’ve put a […]

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Mailing follies

October 2, 2007/1.16

A recent (pre-move) conversation between editor Laura Ming-Wong and someone in the US sending her samples for consideration in the fashion section of Lucire went something like this.    ‘Have you received the samples yet?’    ‘No, where did you send them?’    ‘Laura Ming-Wong, Editor, Lucire, 2/20 Egmont Street, Wellington 6011, China.’    China?    Let me repeat that: […]

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OK, just one more post on Vogue covers

October 1, 2007/22.46

From Creative Review (“hat tip” to Flypaper): Scott King has done a series of parody Vogue covers, in a “what if?” post-Wintour scenario. Have a glance by clicking on the pic below.    If things come in threes, then this should (hopefully) be the last Vogue post for a while. […]

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The folly of geo-targeting in a world of global brands

/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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Backstage at Karen Walker, spring–summer ’08

/1.11

Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]

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This looks familiar

September 30, 2007/12.28

Long-time readers of my personal blog will know why I haven’t paid much attention to Vogue (Red) China but I should have, when blogging about Vogue India earlier. Here was the première issue’s cover there, as posted at Smarter Fashion Blog:    That’s Gemma Ward again in the centre. At least it’s part of the same […]

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