Lucire
The global fashion magazine May 4, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Priyanka Chopra-Jonas is Max Factor’s new global ambassador

July 1, 2021/10.33

Priyanka Chopra-Jonas is the new global ambassador and creative collaborator for Max Factor, with the brand changing direction to focus more on personal empowerment and co-creation rather than employing its traditional Hollywood angle.    Chopra-Jonas, as an actress, producer, philanthropist and UNICEF goodwill ambassador, fits the brand’s new direction, as Stefano Curti, chief brands’ officer […]

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Margot Robbie is the newest face of Chanel’s J12 watch campaign

April 27, 2021/23.38

Chanel Watches Australian actress Margot Robbie is the new face of Chanel’s J12 watch campaign.    Robbie, who has been associated with Chanel since March 2018, appeared earlier this week at the Oscars in a custom mermaid dress inspired by look 47 in Chanel’s autumn–winter 2019–20 haute couture collection. The dress took 205 hours of […]

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Megan Thee Stallion, Sofia Carson front new Revlon fragrance campaigns

April 6, 2021/16.10

Both Megan Thee Stallion and Sofia Carson appear in new fragrance campaigns for Revlon: Stallion for Reign On and Carson for One Heart.    ‘Revlon’s Reign On is the perfect fragrance for all my Hot Girls. It is fresh and flirty and will complement any summer vibe,’ said Stallion in a release.    ‘One Heart […]

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Chanel promotes 11.12 bag in campaign shot by Inez & Vinoodh

March 17, 2021/23.34

Inez & Vinoodh Chanel has released its The Iconic campaign, starring its 11.12 bag, a reinterpretation of the 2.55 bag created by Gabrielle Chanel in February 1955. The newer bag is the work of Karl Lagerfeld in the 1980s, and features a double-C clasp and a metal chain interlaced with leather. The bag itself is […]

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Sui He tapped as Elizabeth Arden’s newest ambassador

March 5, 2021/22.46

Model and actress Sui He (何穗) has been named Elizabeth Arden’s newest ambassador.    Hailing from China, where she established her modelling career after winning a competition at age 17, He went on to become the first Asian model to open a US designer show (Ralph Lauren, fall–winter 2011–12) and the second model of Chinese […]

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Bridgerton’s Phoebe Dynevor models Self-Portrait’s autumn–winter 2021–2 collection

February 24, 2021/11.50

Nigel Shafran/Self-Portrait Bridgerton’s Phoebe Dynevor is the face of Self-Portrait’s autumn–winter 2021–2 collection, photographed by Nigel Shafran.    Given the UK’s difficulties with COVID-19, Self-Portrait forged on with showing its key looks with a more down-to-earth campaign, rather than a traditional fashion show, opting to photograph at Dynevor’s home in London. The aim was to […]

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Halle Berry fronts Finishing Touch Flawless campaign

January 5, 2021/11.28

Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words.    Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty.    The first commercial promotes Finishing Touch […]

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Lily-Rose Depp stars in Chanel cruise 2020–1 Balade en Méditerranée promotion

November 23, 2020/3.38

Chanel’s promotions pass on to another generation, with Lily-Rose Depp, daughter of Vanessa Paradis, helming the promotion for its cruise 2020–1 collection, Balade en Méditerranée, on sale from November 23.    The campaign, shot in June near Paris, was photographed by Karim Sadi.    Depp said, ‘As well as for a vacation, this collection is […]

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Gemma Chan announced as L’Oréal Paris’s newest international ambassador

November 17, 2020/20.35

English actress Gemma Chan (陳靜) has been announced as L’Oréal Paris’s newest spokeswoman. Already a familiar face to many readers, from an extensive résumé dating back to the mid-2000s—Doctor Who, Sherlock, Secret Diary of a Call Girl, and Humans among her TV work—Chan was probably noticed more by US audiences when she appeared in Crazy […]

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