Lucire
The global fashion magazine May 19, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Claudia Schiffer is new face of Alberta Ferretti fragrance

June 14, 2009/5.32

The 1980s’ supermodels seem to be evergreen: Elizabeth Arden, Inc. sent us a release in French yesterday, saying that Claudia Schiffer will be the face of Alberta Ferretti’s first signature fragrance.    The fragrance and the campaign will be released in the autumn.    Creative Director Alex White collaborated with Alberta Ferretti on the concept […]

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Chanel unveils Jean-Pierre Jeunet-directed promo starring Audrey Tautou

May 5, 2009/11.40

Chanel’s latest No. 5 TVC, starring Audrey Tautou and directed by Jean-Pierre Jeunet, finally débuted this month (fittingly, on the fifth day of the fifth month). We think it’s one of the most stylish promotions ever filmed. Filming locations include a railway station in Nice and on the Bosphorus in İstanbul. You may also like […]

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Jessica Biel becomes newest Revlon face

May 1, 2009/11.26

Revlon has announced that Jessica Biel has become its latest ambassador, joining Halle Berry, Jennifer Connelly, Jessica Alba, Beau Garrett and Elle Macpherson.    Biel will also be involved with Revlon-sponsored philanthropic activities and charity fund-raising. As part of her first engagements as a Revlon face, Biel will join Connelly and Alba at the EIF […]

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Renault launches Laguna 3 ad campaign with Eric Cantona

March 23, 2009/10.18

Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media.    Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light.    The campaign breaks today in France […]

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Fabulous sexagenarians: Jaclyn Smith, Olivia Newton-John

November 12, 2008/10.13

There’s a lot of talk about supermodels such as Elle Macpherson and Claudia Schiffer continuing to model and scoring new campaigns, not to mention Vogue Paris’s new Cindy Crawford shoot, but the media haven’t really noticed celebrities in their 60s contributing to the Zeitgeist this year.    On TV screens in many countries is Olivia […]

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Omega promotes Bond watch

November 8, 2008/14.03

Omega has launched a Quantum of Solace special watch, tying in to the new MGM–Columbia Pictures movie starring Daniel Craig. The watch that Craig, as Ian Fleming’s agent James Bond 007, wears is in fact different from the promoted one, which you can get a preview of in this commercial. You may also like Chanel […]

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Claudia Schiffer to front YSL’s spring ’09 campaign

November 6, 2008/11.15

We’re hearing that Claudia Schiffer will replace Naomi Campbell for Yves Saint Laurent’s spring–summer 2009 campaign. Schiffer has also shot for Dolce & Gabbana and Salvatore Ferragamo for that season.    Women’s Wear Daily reports that the YSL campaign was photographed by Inez van Lamsweerde and Vinoodh Matadib. Other media will no doubt seize upon […]

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Official: Laetitia Casta is the new face of Ralph Lauren Notorious

September 11, 2008/13.03

It’s not really a surprise, since news of this leaked out months ago, but yesterday did mark the official announcement of French (super?) model and actress Laetitia Casta as the new face of Ralph Lauren Notorious, the new fragrance. Read our story here—including our claim that Casta, till recently, had a higher profile as a […]

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Audrey Tautou, Jean-Pierre Jeunet collaborate on Chanel No. 5 ad

May 6, 2008/10.19

Chanel has chosen Jean-Pierre Jeunet to direct the next No. 5 advertising film, starring actress Audrey Tautou starring in the lead role.    Jeunet had directed Tautou already in the César- and BAFTA-winning Le fabuleux destin d’Amélie Poulain (Amélie in English) and Un long dimanche de fiançailles (The Long Engagement). The Chanel advertisement will be […]

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