Lucire
The global fashion magazine July 25, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Kylian Mbappé is Hublot’s newest ambassador

March 16, 2022/0.52

Ezra Petronio   French footballer Kylian Mbappé has been named Hublot’s ambassador, promoting its new, simpler design æsthetic. The campaign has been shot by Ezra Petronio. ‘It was an honour to pose for Ezra as he worked to capture the person I really am. I love simplicity, and the beauty of lasting things that have […]

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Paris Hilton collaborates with Quay on eyewear collection

March 9, 2022/21.54

  Eyewear brand Quay has announced a collaboration with Paris Hilton, resulting in a 12-piece collection available from March 9 at Quay stores and at quay.com, with prices beginning at US$55. A 60 s spot sees Hilton wearing Quays doing etiquette lessons, and breaking all the rules. Quay’s message is one of female empowerment. Both […]

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A tribute to the uniquely creative and brilliant David MacGregor

November 28, 2021/9.45

Wayback Machine at Archive.org Above: A 2000 screenshot of Emale, created by David MacGregor.   I was very saddened to learn of the passing of my friend David MacGregor, with whom this magazine collaborated in the early 2000s. But David was much more than the creator of Emale (eMALE in its official form), New Zealand’s […]

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Eilish’s enchanting début: Billie Eilish launches a new fragrance

November 10, 2021/23.27

  Billie Eilish, one of the biggest stars of our time with multiple critically acclaimed albums, releases her long-awaited fragrance, Eilish, in collaboration with Parlux, a global beauty company ranked among the top cosmetic and fragrance companies known to work with pop culture icons, fashion designers and lifestyle brands since 1987. Eilish is cruelty-free and […]

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Valentina Sampaio named Armani Beauty’s newest ambassador

November 3, 2021/23.31

Mikael Jansson   Valentina Sampaio is the new face of Armani Beauty, with her first campaigns for the brand’s 2022 line, photographed by Mikael Jansson. Sampaio will notably promote Lip Power, Armani Beauty’s new lipstick. She joins Cate Blanchett, Barbara Palvin, Zhong Chuxi, Adria Arjona, Alice Pagani, Greta Ferro, Madisin Rian, Ryan Reynolds, Jackson Yee […]

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Two memorable scents for men tap into their brands’ rich heritages

October 18, 2021/8.39

  Two men’s scents hit counters October 25 in New Zealand, each with a distinctive, memorable approach. Paco Rabanne’s Phantom for men (NZ$128 for the 50 ml eau de toilette, NZ$182 for 100 ml, at Farmers, select Life Pharmacy stores, Smith & Caughey’s and H. & J. Smith Invercargill), is particularly intriguing, with its cute […]

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Adut Akech named Estée Lauder’s newest face, campaigns appear July

June 3, 2021/21.44

Adut Akech is Estée Lauder’s newest brand ambassador, joining the beauty company’s current roster of models, including Ana de Armas, Anok Yai, Bianca Brandolini d’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi.    Her campaigns for make-up and skin care will begin in July.    Akech was named model of […]

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