Eyewear brand Quay has announced a collaboration with Paris Hilton, resulting in a 12-piece collection available from March 9 at Quay stores and at quay.com, with prices beginning at US$55.
A 60 s spot sees Hilton wearing Quays doing etiquette lessons, and breaking all the rules. Quay’s message is one of female empowerment.
Both Quay and Hilton have partnered with Project Glimmer, a non-profit serving over 800,000 young women, giving them confidence and courage. Their contributions include a US$25,000 donation, plus US$100,000 worth of product. Customers can round up any purchase on quay.com to donate to the organization. Quay will also host an Empower Hour for Project Glimmer’s girls.
‘Paris Hilton has been an icon in the fashion, business, entertainment, and philanthropic space for decades on end. Her ability to constantly evolve, start new trends, innovate in multiple industries, and now lead in the digital space, all while being an empowered female who empowers others, is exactly why she is the perfect collaborator for Quay,’ said Jodi Bricker, Quay CEO.
Hilton said, ‘These frames give you that extra confidence to sliv your best life and go after your wildest dreams. The oversized squares, called Total Vibe, are the perfect instant-diva shades, and the narrow shapes in pink and chequered print give you that rebellious trendsetter vibe. The entire collection … loves it.’
She added, ‘Collaborating with a brand that is both lead by women, and has such a strong emphasis on empowering women, all while being able to give back with them to a charity like Project Glimmer is exactly what I aim to do. Our missions are aligned, and I couldn’t be prouder of our partnership.’