Zalando’s new summer 2021 campaign, Activists of Optimism, is yet another effort signalling hope as COVID-19 vaccines get rolled out among many countries. It aims to spread optimism, ‘through the simple act of making people smile,’ according to the retailer. The campaign launches May 23, and comprises 22 videos of 15 seconds each, which […]
Zalando launches positive summer campaign preempting a post-COVID era