Lucire
The global fashion magazine May 6, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Talking car interviews Heidi Klum, David Hasselhoff for VW

April 3, 2008/13.31

It’s not the new Knight Rider (which returns on NBC this year), but Max, a talking, black 1964 Volkswagen Käfer—Beetle to Anglophones—which will front a campaign for Volkswagen of America launching today called Das Auto.    Max will interview, in a talk show setting, supermodel Heidi Klum, TV personality David Hasselhoff—who should have no problems conversing with […]

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Is Naomi Wolf pulling punches for Dove’s Real Beauty campaign?

February 15, 2008/23.08

In its quest to become a brand associated with more than a bar of soap, Dove has launched an enviable feel-good campaign that seeks to remake the way women feel about beauty advertising. Dove ads challenge the domination of thin, pouty-lipped supermodels in beauty advertising. When critics claim the ads are simply good for the […]

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Eva Mendes shows cheeky PETA campaign

December 7, 2007/0.19

On the Lucire site today: the glamorous and very curvy actress Eva Mendes stars in the new PETA ‘I’d rather go naked than wear fur’ campaign.    Lucire is known to many animal cruelty campaigners and to PETA for its continual support of their causes, so unlike some publications covering the story, we practise what […]

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Heidi Klum nuts over knockers

November 23, 2007/23.22

Heidi Klum, the German supermodel (I believe we may use that term) stars in a commercial for the telecast of the Victoria’s Secret show next month. The promotion sees Klum joking about her breasts, referring to them as ‘great knockers’, perhaps showing how British colloquialisms have crossed the Pond.    The show, which airs on […]

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