Rémy Martin and Matt W. Moore collaborate in augmented reality
Rémy Martin has taken its latest limited-edition VSOP cognac into the augmented reality sphere, with an app available in the Apple Store. Designed by Portland, Maine artist Matt W. Moore, the app shows his Vectorfunk abstract graphics. Moore says he wanted to convey some of the sensory connections in cognac-making to users, using elements […]
Turn up the music: GBK’s pre-Grammy lounge impresses at Philippe by Philippe Chow
Celebrities at GBK’s pre-Grammy suites: Chris Blue, India Arie and Tatiana Elizabeth Price. GBK Productions presented a luxuriously set celebrity gifting suite with at the prominent Philippe by Philippe Chow restaurant in New York. The lounge, in honour of the 60th Grammy Awards, took place in an intimate setting bringing media, celebrities and a number […]
Zoë Saldaña stars in Campari’s latest promotional film, with red-carpet première in Milano
Vittorio Zunino Celotto Campari has once again ramped up its promotion using the colour red along with an internationally recognized film star—in this case, Zoë Saldaña, in a film called The Legend of Red Hand, directed by Stefano Sollima. It is part of the Campari Red Diaries campaign, which débuted last year. Adriano Giannini […]
Usain Bolt celebrates with Maison Mumm in latest spot featuring Yendi Philipps
Once the greatest sprinters of our time, the Hon Usain Bolt, appears in Maison Mumm’s latest promotion as the company’s spokesman, or, in Mumm’s parlance, ‘Chief Entertainment Officer’. The latest advertisement sees Bolt break out some dance moves, and performs on the stage with TV presenter and former Miss Universe Jamaica 2010 Yendi Philipps. […]
Antony Jones The third royal-connected polo match of the season took place on Sunday, June 18, at the Queen’s Ground at Guards’ Polo Club, Windsor Great Park, with RH Polo beating La Indiana 10–9 in the Cartier Queen’s Cup. It was Adolfo Cambiaso who broke the 9–9 tie. Most Valuable Player was Tommy Beresford, who […]
Chris Jackson HRH Prince Harry, British actresses Karen Gillan, Gemma Chan and Joanne Froggatt (with husband James Cannon), former New Zealand prime minister Sir John Key, polo players Nacho Figueras, Malcolm Borwick and J. B. Lee, nez Barnabé Fillion, blogger Chris Burt-Allan, and Torquhil Campbell, 13th Duke of Argyll were among the celebrities and VIPs […]
Gareth Cattermole; Anthony Ghnassia; Daniele Venturelli The AmFAR Gala is traditionally the biggest do during the Festival de Cannes, and this year was no exception. The events had kicked off on Wednesday with a party for Persol, the Torino-founded eyewear brand, which celebrated its centenary. In partnership with AmFAR, the event took place on […]
Javier Bardem visits the Scottish Highlands’ home of Chivas Regal for future promotional film
Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as Lucire discovered in an exclusive tasting a few years ago, the oldest working distillery in the Scottish Highlands dating back to 1786. […]
Allbirds releases limited-edition Wool Runner, teaming up with independent Wellington businesses
Allbirds has launched an eight-day celebration in Wellington starting today to promote artisans and creators who share its brand’s philosophy of quality and independence. Allbirds, a sustainable footwear brand co-founded by former All Whites skipper Tim Brown, has teamed up with craft brewery Garage Project, coffee roaster Coffee Supreme, and chocolatier Wellington Chocolate Factory. […]
Clive Owen and Paolo Sorrentino kick off Campari’s ’17 films, replacing its calendar
F. Pizzo How do you top a series of Campari calendars starring Jessica Alba, Olga Kurylenko, Milla Jovovich, Eva Green or Kate Hudson? For 2017, Campari has instead created a series of online films, the first starring Clive Owen, with a new vignette released each month. For Campari, it’s about getting eyeballs, and if […]
