Camila Cabello is the new face of Bacardí

April 9, 2024/12.58

A shared Latin heritage brings the pop star and the famed rum brand together […]

Perrier-Jouët promotes collaboration with all species, in new campaign with Mélanie Laurent

October 23, 2023/21.13

Perrier-Jouët fittingly previews a global campaign in Japan, a country it is connected to via its anemone branding […]

Christian Siriano, Bombay Sapphire team up for cocktail-inspired fashion

September 11, 2023/16.26

A gown and a limited-edition capsule collection were created in association with the famed gin brand […]

Alessandra Ambrósio, Charles Melton, Luke Evans attend Campari Discover Red at Festival de Cannes

May 21, 2023/11.59

Campari returns to the Festival de Cannes with a four-course dinner and curated cocktails […]

Juliet rethinks luxury wine, with a more sustainable approach

July 21, 2022/2.35

With glass bottles and transportation contributing the most to wine’s carbon footprint, Juliet gets us to reconsider our concept of what a luxury wine is with a more sustainable approach to packaging and marketing […]

Stanley Moss’s latest Global Brand Letter released for June ’22

June 6, 2022/22.54

Lucire travel editor, and international brand guru, Stanley Moss has his latest Global Brand Letter out, with its 23rd edition. These have been a great read for anyone interested in brands or culture, as they take in a global view of the world of branding—all its quirks and fascinating tales, always placed in the […]

Panos’s new adventure: hearty, heartfelt food and exclusive beers at the Panos Panos Tavern

September 14, 2021/12.33

Panos Papadopoulos, the founder of Panos Emporio and dubbed ‘the king of swimwear’ by the Swedish press, has announced his newest venture: the Panos Panos Tavern in Göteborg. Spurred by his own thoughts of good food and wanting to create a venue where people can socialize as they emerge from the pandemic, Panos took […]

Monin introduces three new flavours and recipes for summer

December 1, 2020/9.42

Monin, the famous cocktail syrup brand, is introducing three new flavours for summer: its Watermelon Syrup (NZ$20·99, 700 ml), Margarita Mix (NZ$20·99, 700 ml), and Yuzu Purée (NZ$25·99, 1 ℓ). And to make them especially enticing, they’ve also created recipes for each one of them: the Watermelon Summer Cup, the Margarita Meringue cocktail, and the […]

Bollinger releases No Time to Die limited-edition gift box, featuring James Bond and DB5

October 1, 2020/0.00

After coming to a stop earlier this year because of COVID-19, the publicity machine for the 25th Eon Productions James Bond picture, No Time to Die, is cranking up again as the movie nears its postponed November 2020 release date. Following Land Rover, which ran promotions earlier this year for its Defender model featuring […]

Hollywood celebrates Tokyo Olympics and Paralympics at Gold Meets Golden

January 10, 2020/7.39

Hollywood has long been inspired by the sports industry and vice versa, but rarely do these two worlds have the chance to mix and mingle. Los Angeles welcomed many of the world’s greatest athletes to celebrate during one of the year’s most golden weekends. The seventh anniversary Gold Meets Golden event, on Saturday, January […]