Shein’s rise helped by those unaware of allegations of copying and lack of transparency
Despite pushing slow fashion and environmental sustainability in our pages, in a quest to inform consumers on how to be more conscious of their purchasing, it’s disappointing to note that the fastest-growing app in the US is the antithesis of that: Shein has been downloaded more than Tiktok, Instagram and Twitter, according to one publication. […]
In brief: Lamborghini, ID Emerging Designers go virtual; Net-à-Porter, Godiva commemorate 520
During a global pandemic, how do you launch a new model? Lamborghini believes augmented reality is the way, and employed the technique for Iphones and Ipads for its Huracán Evo rear-wheel-drive Spyder. By visiting lamborghini.com on an Iphone or Ipad, tap ‘See in AR’ and the car can be seen in the space of your […]
Supermodel Naomi Campbell photographs herself for Essence’s 50th anniversary issue
It’s by no means the only case of a model doing a shoot herself during lockdown—Lucire KSA’s May 2020 edition has Miss Universe New Zealand 2016 Tania Dawson at home with a Playstation in its opening spread—though it is probably the highest-profile, as Naomi Campbell took to doing a series of self-portraits using her Iphone […]
Italian footwear brand DIS gets creative: an app that measures your feet for hand-made shoes
In Italy, where COVID-19 has had a massive impact on daily life, Design Italian Shoes (DIS), a start-up specializing in fully customizable, Italian-made footwear, has innovated with an app that scans your feet to allow them to create made-to-measure shoes. And in the spirit of the times, DIS says it will make its technology open […]
Lucire’s travel editor Stanley Moss has some great items now for sale through his merchandising site. At diganzi.wixsite.com/espacediganzi, you can choose from his books—including The Crimson Garter and Fate and the Pearls, which were both serialized in Lucire, as well as The Hacker (which will appear in serial form in this publication), Hitman in Delhi, […]
Michael Kors launches third-generation smartwatches, including new Runway model
Michael Kors’s Access smartwatch collection, now in its third generation, sees the return of the Runway watch, but with new features, including heart-rate tracking, Google Assistant or Mobvoi Assistant, payment technology (Alipay or Google Pay), untethered GPS, and water resistance to 3 ATM. Wearers can show off their Instagram and Facebook photos on the watch […]
The Apple Iphone 7: what it could have, and what I’d like it to have
Apple Above: Apple launched its Iphone SE last week, but what could be in store for the Iphone 7 in September? It appears that 2016 is going to be a seminal year for Iphone. Not only is 2016 expected to be the first year where growth in Iphone sales does not increase, we have […]
Opel Corsa E breaks cover, as GM releases official details
GM has released details of its fifth-generation Opel Corsa (Vauxhall Corsa Mk IV in the UK), promising that the new model will set benchmarks for its class. It will have to: it joins a talented segment with cars such as the Ford Fiesta, Renault Clio, Honda Fit, Toyota Vitz and Peugeot 208. The […]
Polaroid projection: originality in the digital age
In a modern context, we look to social media to promote us and to expand our visibility in the world. Images are posted and reposted, only to be reposted again. Even this blog is an attempt to promote what I want the world to see of myself, to reach more people than I see in […]
Sponsored video: Évian launches its latest Baby & Me campaign
A Lucire special promotion Évian’s Baby & Me campaign, which launched on April 21, continues the brand’s cross-media approach to advertising. Its earlier Roller Babies and Baby Inside campaigns, which was shown to European readers on the Lucire website, are among the highly watched advertising videos on the internet. Roller Babies, in fact, holds the […]
