Joerg Koch; Gisela Schober Marc O’Polo celebrated its 50th anniversary (hashtagged #MOP50 and #MOPxRobbie) at its flagship store on Theatinerstraße in München, with special guests Robbie Williams, his wife Ayda Field Williams, Mads Mikkelsen, and DJ Marcus Kavka. The four held a panel discussion that was live-streamed via Facebook. The Williamses had worked with […]
Tag: celebrity endorsement
Longines is auctioning three limited-edition Flagship Heritage by Kate Winslet watches to benefit her charity, the Golden Hat Foundation. The auction is open online from June 10 to 30, and the successful bidder will receive their watch from Winslet herself at her next public appearance for Longines. There are five of these watches, the […]
Usain Bolt, Chanel Iman, Nina Agdal celebrate Kentucky Derby at G. H. Mumm event in NYC
Andrew Toth/Getty Images Storied champagne house G. H. Mumm has again shown off its new, award-winning bottle design for Mumm Grand Cordon, with Olympian Usain Bolt doing the honours in New York during the Kentucky Derby. Other VIPs attending the event were models Chanel Iman and Nina Agdal, and actor–comedian Mario Cantone. The new […]
Liv Tyler explores Tokyo during Belstaff flagship store opening
It’s Liv Tyler’s year, from becoming a new Mum last July to a renaissance in the public eye with a role in HBO’s The Leftovers. The actress will appear later this year in a campaign for Triumph, but in the meantime, she’s continuing her ambassadorial role for Belstaff. This time last year, we saw […]
Ellie Goulding launches Range Rover Velar into US market with exclusive NYC performance
Ellie Goulding launched the mid-sized Range Rover Velar SUV into the US with an exclusive live performance from New York shown on her Facebook page. Arriving in Manhattan, Goulding was the first person to drive the Velar Stateside, performing ‘Love Me Like You Do’ as part of its reveal to the US public. […]
Javier Bardem visits the Scottish Highlands’ home of Chivas Regal for future promotional film
Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as Lucire discovered in an exclusive tasting a few years ago, the oldest working distillery in the Scottish Highlands dating back to 1786. […]
Eva Longoria launches spring 2017 collection in partnership with Sunrise Brands
Actress Eva Longoria has turned her hand to fashion design, launching her new label, the Eva Longoria Collection, through her website. She has partnered with Sunrise Brands, the company behind Seven Jeans and People’s Liberation. Longoria’s site features her spring 2017 collection, along with behind-the-scenes videos where she discusses the line. The collection is […]
Margot Robbie shows you can in a Nissan, with BladeGlider electric sports car
Patrick Gosling Margot Robbie (Focus, The Wolf of Wall Street, Suicide Squad) has become a spokeswoman for Nissan, showing off the Japanese brand’s electric car credentials with its BladeGlider sports car around the streets of Monaco, and into Casino Square. The Australian actress tested one of the two BladeGliders on closed roads in the […]
H&M to release Fashion Icons Selected by The Weeknd on March 3
Federico Pestilli August Eriksson Hennes & Mauritz has teamed up with the Canadian Grammy Award-winning artist and producer, The Weeknd, on a collection of staples, dubbed Fashion Icons Selected by The Weeknd. The Weeknd has chosen the items, which go on sale at any H&M store that carries menswear from March 2. H&M […]
Pretty Little Liars’ Lucy Hale has been named as a spokeswoman and creative director for Casetify, a company retailing cellphone cases, Apple Watch bands, Macbook sleeves and clutches. The capsule collection of 34 pieces has been launched in time for the new Apple Iphone 7, based around the idea of ‘delicate but daring,’ a […]