Iggy Azalea, BH Cosmetics team up on Totally Plastic, a retro beauty collection
Totally Plastic mightn’t be the ideal name for a beauty line in the 2020s, but what Iggy Azalea and BH Cosmetics are getting at are the retro-2000s glossy shades in shadow palettes, lip glosses, and more in their new collaboration. The capsule collection between the Australian pop star and BH Cosmetics—which creates cruelty-free, vegan […]
Priyanka Chopra-Jonas is Max Factor’s new global ambassador
Priyanka Chopra-Jonas is the new global ambassador and creative collaborator for Max Factor, with the brand changing direction to focus more on personal empowerment and co-creation rather than employing its traditional Hollywood angle. Chopra-Jonas, as an actress, producer, philanthropist and UNICEF goodwill ambassador, fits the brand’s new direction, as Stefano Curti, chief brands’ officer […]
Margot Robbie is the newest face of Chanel’s J12 watch campaign
Chanel Watches Australian actress Margot Robbie is the new face of Chanel’s J12 watch campaign. Robbie, who has been associated with Chanel since March 2018, appeared earlier this week at the Oscars in a custom mermaid dress inspired by look 47 in Chanel’s autumn–winter 2019–20 haute couture collection. The dress took 205 hours of […]
Catherine Zeta-Jones premières her luxury fashion collection
Udo Spreitzenbarth Casa Zeta-Jones is the newly launched dream child of Catherine Zeta-Jones. Fashion-forward and creative, Zeta-Jones wanted to build a brand that inspired beauty in everyday life. She pulled her own inspiration from the captivating elegance of old Hollywood to create a ready-to-wear collection that is luxurious and irrefutably wearable. ‘We have created […]
Cardi B and Reebok launch full apparel collection for summer
It was probably inevitable that Reebok would build on its collaboration with Cardi B after how quickly her collection sold out last October. That collection, with retro colours and motifs applied to the Reebok Club C sneaker, recalled the rapper’s own fashion choices, such as a bright red dress she wore to the Met Gala […]
Fila brings back the spirit of ’76 with collection inspired by Adriano Panatta
Fila has tapped into the 1970s with a range inspired by its clothing for tennis star Adriano Panatta in 1976. Although the brand began in 1911 by the Fila brothers in Biella, Italy, it is perhaps most memorable after the 1960s when it became a global sporting brand, specializing in tennis outfits. In the […]
Halle Berry fronts Finishing Touch Flawless campaign
Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words. Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty. The first commercial promotes Finishing Touch […]
Halsey launches new make-up range, About-Face
Halsey has launched a make-up range, About-Face (styled all in lowercase), launching direct to consumers on January 25 at www.aboutface.com, and through Ipsy in a year-long partnership. About-Face’s messaging is all about individuality and self-expression, ‘recognizing that there is no one version of us,’ says the company. ‘Inspired by music, fashion and art, About-Face […]
Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall
China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico […]
Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign
Keira Knightley is the face of Chanel’s Coco Mademoiselle l’Eau Privée, the house’s latest take on the Coco Mademoiselle range first launched in 2001. Overseen by Olivier Polge, Chanel’s in-house parfumier, l’Eau Privée has been described as ‘a watercolour scent’, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel […]
