Cardi B and Reebok launch full apparel collection for summer
It was probably inevitable that Reebok would build on its collaboration with Cardi B after how quickly her collection sold out last October. That collection, with retro colours and motifs applied to the Reebok Club C sneaker, recalled the rapper’s own fashion choices, such as a bright red dress she wore to the Met Gala […]
Fila brings back the spirit of ’76 with collection inspired by Adriano Panatta
Fila has tapped into the 1970s with a range inspired by its clothing for tennis star Adriano Panatta in 1976. Although the brand began in 1911 by the Fila brothers in Biella, Italy, it is perhaps most memorable after the 1960s when it became a global sporting brand, specializing in tennis outfits. In the […]
Halle Berry fronts Finishing Touch Flawless campaign
Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words. Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty. The first commercial promotes Finishing Touch […]
Halsey launches new make-up range, About-Face
Halsey has launched a make-up range, About-Face (styled all in lowercase), launching direct to consumers on January 25 at www.aboutface.com, and through Ipsy in a year-long partnership. About-Face’s messaging is all about individuality and self-expression, ‘recognizing that there is no one version of us,’ says the company. ‘Inspired by music, fashion and art, About-Face […]
Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall
China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico […]
Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign
Keira Knightley is the face of Chanel’s Coco Mademoiselle l’Eau Privée, the house’s latest take on the Coco Mademoiselle range first launched in 2001. Overseen by Olivier Polge, Chanel’s in-house parfumier, l’Eau Privée has been described as ‘a watercolour scent’, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel […]
Katherine Langford named brand ambassador for L’Oréal Paris
Katherine Langford, the 24-year-old Australian actress known for her role as Hannah Baker in 13 Reasons Why, is the new L’Oréal Paris international ambassador. Langford, who hails from Perth, WA, was a nationally ranked swimmer before embarking on an acting career, with a Skype audition for 13 Reasons Why. On the silver screen, she […]
Sofia Vergara, Foster Grant team up on new affordable eyewear line and charity initiative
FGX International, part of Essilor International, the French optics’ company, has launched the Sofia Vergara × Foster Grant range of reading glasses, sunglasses and SunReaders for outdoor reading. In addition, Vergara and the Foster Grant brand have announced a Specs for Specs charity initiative, where the company will donate one pair of reading glasses […]
There are plenty of companies out there who claim to be a favourite of a celebrity, but Mimi Luzon has gone one further and secured a video endorsement from Irina Shayk. Mimi Luzon’s Cyber C vitamin C serum is her latest high-strength addition to her eponymous range. It is formulated with a high 12 […]
Jessica Jung named Revlon’s newest ambassador
Jessica Jung (정수연), the American-born Korean pop star, actress and fashion designer, has been named as Revlon’s new ambassador, fronting the company’s campaigns in Asia. The K-pop star will appear in Revlon’s global campaigns for Super Lustrous and ColorStay, and new lines such as Total Color permanent hair colour. Jung’s campaigns break in […]
