April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here For years, Hennes & Mauritz hired spokesmodels who were familiar, but not instantly recognizable. There’s none of that these days as the retailer announces a partnership with Beyoncé, who will appear in print and TV advertising for its summer 2013 collection. […]
Beyoncé is H&M’s next model—retailer ties summer campaign with her tour and new song