Renault gets sexy with Dita von Teese and Rihanna joining Thierry Henry in Clio TVC
It’s not exactly Nicole and Papa as Renault went arty with its new Clio commercial on Sunday during ITV1’s Dancing on Ice. Rihanna, Dita von Teese and Thierry Henry star in its latest campaign, which also features Audrey Hepburn and Marlon Brando in footage, and a reference to David Bowie. The commercial aims […]
Project Born mixes lingerie with visual effects to celebrate life
Neil Danby The worlds of high-end fashion lingerie, art, dance, music and theatre came together to create a unique show, Project Born, that combined fantasy and magic, all to benefit the Neonatal Trust (New Zealand). Not your standard catwalk show, this was a unique experience for the senses that was two years in the […]
Cheryl Cole’s album cover shown; song contains references to Ashley
Polydor Records Artwork for Cheryl Cole’s new album, Messy Little Raindrops, has been publicly shown by Polydor. Cole wears a bright off-the-shoulder dress and five-inch Christian Louboutin shoes. The album was mostly recorded in Los Angeles when Cole was recuperating from malaria and spending time with her friend Derek Hough. She has collaborated […]
Emporio Armani shows World Cup-themed collection
For the football fans out there, Emporio Armani has unveiled a collection to tie in with the FIFA World Cup. The boxer briefs, strap bag, gym bag, sneaker and belt has a detachable country flag so customers can put on their favourite one. Available in selected Emporio Armani and department stores from mid-May. You may […]
Brooklyn Decker is the 2010 Sports Illustrated Swimsuit Issue cover girl
Brooklyn Decker, who appeared in a Lucire swimwear shoot by Jon Moe some years ago, has scored herself an even higher-profile accolade: the cover of the 2010 Sports Illustrated Swimsuit Issue. The Ohio-born model appears on the cover in a shoot in the Maldives, photographed by Walter Iooss Jr. The issue also features […]
David Beckham highlights progress made on HIV issue in Cape Town
During a visit to South Africa last week, footballer David Beckham went to a UNICEF-supported clinic in Khayelitsha Township, Cape Town, where he met and spoke to pregnant young women and new mothers who are living with HIV. As an ambassador for UNICEF, Beckham wanted to highlight the progress that has been made around the […]
Match ball delivery by chopper a two-week highlight
It’s been an eventful two weeks here at Lucire. Sunglass Hut invited us to view the new-look stores—in time for the southern summer—along with some of the summer 2010 styles. The Lambton Quay, Wellington branch has the right ambience, and the Ray-Bans (below) are among the picks for the season. I don’t think it’s […]
Behind the scenes with Sylvie van der Vaart on the BMW hair test
At the end of last month, we covered a publicity stunt from BMW, where former Miss Bundesliga Sylvie van der Vaart put two BMW 3er convertibles, separated by 20 years, the hair test. Sitting in a wind tunnel, van der Vaart, arguably Germany’s and the Netherlands’ most famous WAG, had her hair blown about severely […]
Sylvie van der Vaart gives BMW the hair test
Former Miss Bundesliga and the Netherlands’ and Germany’s most famous WAG, Sylvie van der Vaart, puts the BMW convertible to the hair test in the company’s München wind tunnel. The full story is here on our website. You may also like Behind the scenes with Sylvie van der Vaart on the BMW hair test Lucire […]
Renault launches Laguna 3 ad campaign with Eric Cantona
Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media. Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light. The campaign breaks today in France […]
