Kaia Gerber leads DKNY spring ’24 campaign

February 12, 2024/22.32

DKNY is back for spring, with a new logo and direction aimed at Gen Z […]

August 8, 2022/4.19

Les consommateurs ont beau dire qu’ils n’aiment pas la fast fashion, la réalité est que des plateformes comme Shein gagnent des millions, la génération Z constituant un marché souvent coopératif, écrit Jack Yan […]

Hit beauty brand Skin Proud arrives on Farmers shelves in New Zealand

March 30, 2022/11.00

British brand Skin Proud has already found success in the US retailing at Wal-mart, and hits New Zealand shelves as of now, appearing exclusively at Farmers. Skin Proud’s ingredients are 100 per cent vegan, PETA-approved cruelty-free, and affordable. The company is also refreshingly inclusive, understanding that beauty products have to work with all complexions, […]

Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall

September 29, 2020/10.57

China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico […]

Arthur Chen becomes global ambassador for Tissot, promotes the Chrono XL

April 7, 2020/10.40

Fashion sector activity is returning in China, with news that US-born Chinese actor, Arthur Chen (Chen Feiyu, 陳飛宇 or 陈飞宇) has been named a global brand ambassador for Tissot. Chen, 19, has been chosen to represent and to market to Generation Z, an era that grew up with the internet. Tissot says Chen […]

Actress Shay Mitchell leads Cacharel’s Yes I Am Fabulous fragrance campaign

February 15, 2020/8.14

Cacharel has launched Yes I Am Fabulous, the third fragrance in a range it has dubbed Yes I Am. Actress Shay Mitchell (Pretty Little Liars) fronts the campaign. Mitchell currently stars in Dollface on Hulu, and had been in the Netflix series You, produced by Greg Berlanti. Thanks to her appeal to teen audiences […]