Lucire
The global fashion magazine April 30, 2025 
Out now: Lucire issue 50, with free postage for UK

COS to open store in Stockholm this summer

January 11, 2011/9.37

Above COS executive Pernilla Wohlfahrt. COS (Collection of Style), which launched in London in 2007, will open this summer at Biblioteksgatan, Stockholm.    Part of the Swedish Hennes & Mauritz group, COS was created to offer understated high fashion at an affordable price. ‘COS offers reinvented classics, wardrobe essentials and timeless design that is made […]

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Fashion blogger, Elin Kling, gets her own collection at H&M

January 10, 2011/9.41

Peter Gehrke Elin Kling, the Swedish style consultant and blogger, is collaborating with Hennes & Mauritz over an exclusive collection, to be sold in Sweden only.    Ms Kling’s collection will be launched on February 3 and will be sold in 10 stores in Stockholm, Göteborg, Malmö, and Uppsala. Ten per cent of each sale […]

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Hennes & Mauritz collaborates with Lanvin

September 2, 2010/10.23

Paolo Roversi The mystery designer in the Hennes & Mauritz video shown a few days ago at Lucire has been revealed as Lanvin menswear designer Lucas Ossendrijver.    Ossendrijver and Lanvin artistic director Alber Elbaz are the two who will play a part in H&M’s designer collaboration this autumn.    Elbaz, presumably, designed the womenswear […]

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Who is H&M’s next designer?

August 30, 2010/6.53

Hennes & Mauritz has released a 23-second video featuring the next top designer with whom it will collaborate. It’s strictly a teaser and does not show the designer’s face. Any guesses out there?    The collection is released September 9. You may also like Johanna Ortiz × H&M: full collection to drop on March 12 […]

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Elin Kling on autumn–winter ’10 trends

April 7, 2010/18.03

Swedish fashion editor and TV4 commentator Elin Kling, whose Style by Kling blog has been linked from Lucire for quite some time, gives her comments for a Hennes & Mauritz video on the autumn–winter 2010 season. You may also like Stine Riis wins H&M Design Award 2012, showing at Stockholm Fashion Week Céline’s Phoebe Philo […]

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H&M releases behind-the-scenes video from Garden Collection shoot

March 17, 2010/23.37

Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model. You may also like David Beckham shows off his latest pics for his H&M Bodywear range Behind the scenes with David […]

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From Hollywood to Sonia Rykiel’s Grand Palais carnival

December 6, 2009/10.54

On the main part of the Lucire site this week are the Sonia Rykiel pour H&M party at the Grand Palais—one which was regarded as the function to attend if you were in Parisian fashion circles. Two thousand guests (including Emmanuelle Béart, Jean Paul Gaultier and Kate Bosworth), a miniature Eiffel Tower, and Lily Cole […]

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Paris and Nicky Hilton, Kate Walsh, Cat Deeley and others on Jimmy Choo for H&M

November 4, 2009/12.13

WireImage Yes, that is Paris Hilton (left)—who, along with her sister, Nicky, and many other Hollywood celebrities, attended a star-studded bash high above the Sunset Strip in Hollywood on Monday, to launch the Jimmy Choo for H&M range.    Previewed in June in Lucire, and again a few weeks ago when the range neared its […]

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Online today: Jimmy Choo for H&M, travelling in Navarra

October 25, 2009/9.56

The 22nd was quite a heavy news day, so our story on the Jimmy Choo for H&M range was put back on the main part of the site. It’s online now, for those who want to see the first fruits of the labours between the famed shoe brand and one of the biggest fashion retailers […]

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