Lucire
The global fashion magazine April 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Katharina Mazepa, Shannon McMullen, Kelsie Jean Smeby model Guess’s spring ’21 accessories

February 8, 2021/10.03

  The Guess accessories’ campaign for spring 2021 has been shot by Yasmine Kateb, and features models Shannon McMullen, Kelsie Jean Smeby, and Katharina Mazepa, the former beauty queen and Instagram personality. Mazepa says becoming a Guess model has fulfilled a long-held ambition, ‘making my childhood dream come true.’ She says that the brand’s co-founder […]

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Wishing all a happy 2021!

December 31, 2020/23.05

Happy 2021 to our readers and supporters!    Twenty twenty was tough, and along with the rest of you, we felt it. But believe it or not, commercially it wasn’t our toughest year—you can look back at 2005–6 for that, and long-time readers will recall that by January 2006 there were preciously few articles being […]

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Future imperfect

December 15, 2020/10.59

Adi Constantin/Unsplash Above, from top: The real 2015 and one photo that summarizes the decade: Kendall and Kylie Jenner go shopping for Ugg shoes in New York, and take a selfie. The 2015 of fiction: Michael J. Fox outside a cinema in Back to the Future Part II (1989). Still from Ridley Scott’s 1982 film […]

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Zalando’s campaign, with Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, reminds us of the hug

December 11, 2020/10.02

Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign.    With […]

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Campari aligns itself with cutting-edge creators in latest digital campaign

October 6, 2020/11.12

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’    As a brand that sees itself as visionary—it has played its part in the creation […]

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Putting the brakes on fast fashion

August 15, 2020/9.10

Lucire is UN Environment’s first fashion industry partner. Abigail Beall’s statistics in a recent BBC report about clothing recycling make sobering reading. She writes, ‘Around 85% of all textiles thrown away in the US—roughly 13 million tonnes in 2017—are either dumped into landfill or burned. The average American has been estimated to throw away around […]

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Instagram round-up, May 27: as some emerge from lockdown

May 27, 2020/10.26

As some celebrities and models continue with lockdown, and others are starting to emerge from theirs, their Instagrams are a far more mixed bag than when we began peering into them again earlier this year.    While a few months ago, there were express acknowledgements of the COVID-19 pandemic, this week there was no caption […]

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Instagram round-up, April 24: whatever you do, don’t mention the pandemic

April 24, 2020/12.19

There’s a lot happening around this time of year, including the Orthodox Easter, Earth Day, the start of Ramadan, and ANZAC Day, and over the last week, celebrities have been Instagramming in a more positive way, even though the COVID-19 pandemic is very much with us.    Natalia Vodianova (@natasupernova) showed off her dining table […]

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The lockdown continues: celebrity Instagram round-up, April 10

April 10, 2020/10.00

As the COVID-19 lockdown continues in many parts of the world, many celebrities and models are keeping their spirits up, especially to their Instagram audiences.    Winnie Harlow (@winnieharlow) showed photos of her on a New York rooftop with paints in the background, with a positive message: ‘If you can see the light over the […]

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