Lucire
The global fashion magazine July 12, 2025 
Out now: Lucire issue 51, with free postage for UK

Fashion photographer Patrick Demarchelier dead at 78

April 1, 2022/9.31

Above, from top: Princess Diana, London, 1990. Nadja, New York, 1995. Nude, St Barthélemy, 1994. Yves Saint Laurent and Pierre Bergé at the Fondation Pierre Bergé–Yves Saint Laurent, Paris, 2002. Gisèle Bündchen for Chanel, 2014.   Celebrated fashion photographer, Patrick Demarchelier, died Thursday aged 78. No cause of death was given as news of his […]

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Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

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Account restored: we’re back on Instagram

October 6, 2021/2.44

Lucire’s Instagram account has been reinstated, with Instagram parent company Facebook claiming that there had been a breach of its terms of service. I am personally thankful for those who responded to me and restored the account. Their email states, inter alia, ‘You can’t attempt to create accounts or access or collect information in unauthorized […]

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Instagram shuts down Lucire’s and others’ accounts with no explanation

September 30, 2021/19.56

A number of Instagram accounts have been shut down with no violation of their terms and conditions, including the account for Lucire.    Activity on social media, especially Reddit, suggests that Instagram has been closing numerous accounts without warning, and barring any attempts at the link they provide to file appeals. One observer on Reddit’s […]

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Chiara Ferragni is Hublot’s newest brand ambassador

September 9, 2021/11.51

Influencer and blogger Chiara Ferragni is the new ambassador for Hublot, joining Pelé, Novak Djoković, Dina Asher-Smith, Usain Bolt, and three Michelin-star chef Clare Smyth.    Ferragni came to prominence 12 years ago with her blog, The Blonde Salad, and became one of the most influential fashion bloggers in the world. She created a fashion […]

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Four faces on the rise getting noticed in social media

June 4, 2021/1.31

Felix Graf Alisia Ludwig Saloni Agarwal Anthony Evans We often look to see where the emerging talent is—once upon a time we identified nascent labels that became big, and we’ve occasionally done it with models and actors, too.    German model Alexa Breit crossed the one million mark on her Instagram, rising rapidly from 2,000 […]

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Katharina Mazepa, Shannon McMullen, Kelsie Jean Smeby model Guess’s spring ’21 accessories

February 8, 2021/10.03

  The Guess accessories’ campaign for spring 2021 has been shot by Yasmine Kateb, and features models Shannon McMullen, Kelsie Jean Smeby, and Katharina Mazepa, the former beauty queen and Instagram personality. Mazepa says becoming a Guess model has fulfilled a long-held ambition, ‘making my childhood dream come true.’ She says that the brand’s co-founder […]

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