Matteo Prandoni/BFA.com H&M has launched its collaboration with Jeremy Scott of Moschino, Moschino [tv] H&M, at a party in New York on October 24, with Paris Jackson, Frances Bean Cobain, Miles Richie, Coco Rocha, Kiersey Clemons, Bebe Rexha, twins Cailli Beckerman and Sam Beckerman, blogger Danielle Bernstein, Aquaria, Sergio d’Arcy Lane, Amiaya, the Misshapes’ Geordon […]
Cara Delevingne launches Volkswagen T-Cross, its smallest SUV yet
Gisela Schober Cara Delevingne starred in Volkswagen’s world première of its T-Cross compact crossover SUV, a new model that slots under the T-Roc. Delevingne—whom Volkswagen notes has 41 million Instagram followers—presented the new vehicle at the Amsterdam launch, which followed an earlier event in Shanghai and preceded one in São Paulo, all within hours […]
Gottschalk’s graphical message to Russia: simplicity
Fritz Gottschalk meets attendees following his presentation. TREND, the largest conference on graphic design in Russia, welcomed Fritz Gottschalk, founding partner of Gottschalk + Ash International at its recent Moskva event. Australian brand superstar Ken Cato, Canadian film documentarian Greg Durrell, and Swedish marketing outlaws Fredrik Öst and Erik Kockum were among the other presenters […]
Hunkemöller teams up with Xenia Overdose on limited-edition sportswear collection
We last caught Xenia Adonts, a.k.a. Xenia van der Woodsen, of Xenia Overdose at the Festival de Cannes, as one of the hosts of L’Oréal Paris’s Worth It show—and she’s appeared again, this time as one of the “influencers” modelling Hunkemöller’s Urban Chicx collection. The limited-edition sportswear collection is a collaboration between the Dutch […]
Hunkemöller releases “ambassadors’ collection”, swimwear designed after social media influencers
Hunkemöller has released a limited-edition swimwear collection inspired by its own spokesmodels, Lisa Anckarman, Nora Olivia, and Lynn Quanjel. The trio are social media influencers with respectable Instagram followings: Anckarman with 66,900; Nora Olivia with 54,400; and Quanjel with 58,700. Each was invited to Hunkemöller’s HQ earlier this year to meet with the […]
Antony Jones; Dominique Charriau; Venturelli At the première of Les filles du soleil (Girls of the Sun) on day five of the Cannes Film Festival, 82 women, including Cate Blanchett and Kristen Stewart, who serve on this year’s jury, staged a silent protest to highlight the under-representation of female filmmakers. The women walked slowly […]
Karlie Kloss is Estée Lauder’s new brand ambassador; first video released
Karlie Kloss, who has appeared on 36 Vogue covers, is Estée Lauder’s new global spokeswoman and brand ambassador, the company announced today. She joins Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland, and Yang Mi. Kloss will represent Estée Lauder’s Pure Color Envy Sculpting Lipstick, Double Wear […]
H&M and Moschino team up for next collaboration—Gigi Hadid calls Jeremy Scott in Instagram video
H&M has announced that its next designer collaboration is with Moschino, using an Instagram Live call featuring Gigi Hadid. Hadid called Jeremy Scott, Moschino’s creative director, in the call, and the pair appeared together on H&M’s Instagram Live broadcast. They also wore items from the collection, which goes on sale on November 8, both […]
Maison von Sorella takes a stand against influencers and bloggers
Above: From Von Sorella’s autumn–winter 2018–19 collection, one which you won’t see on influencer accounts, at least not with the company’s support. Those who have opted for the digital version of Lucire’s latest print issue may have read ‘The fall of the influencer’, bookending a story we did many years ago on the rise of […]
Social media and the “influencers”: not the evolution you might have expected
Above: Kim Kardashian West’s Instagram account. Incredible follower numbers—but what of authenticity? I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) […]
