After some build-up articles during 2022, we’ve finally got there—our 25th birthday. Jack Yan gathers his thoughts […]
October 20, 2022/15.37
Tag: Instagram
Sommer Ray signs brand promotion deal with Clubhouse Media Group
September 23, 2022/0.30
Social media influencer and fitness model Sommer Ray has inked a brand promotion deal with Clubhouse Media Group. Ray has over 26 million Instagram followers and over 12 million on Tiktok. She also has a sizeable YouTube following and was previously a Vine creator. She also has her own clothing line at sommerrayshop.com, retailing […]
Kourtney Kardashian and Travis Barker front Daring Foods’ Plant Chicken campaign
June 14, 2022/17.43
Newlywed couple took time out after their first wedding—their Las Vegas elopement—to model in a ‘saucy’ campaign for Daring. […]
Shein’s rise helped by those unaware of allegations of copying and lack of transparency
May 4, 2022/11.20
Despite pushing slow fashion and environmental sustainability in our pages, in a quest to inform consumers on how to be more conscious of their purchasing, it’s disappointing to note that the fastest-growing app in the US is the antithesis of that: Shein has been downloaded more than Tiktok, Instagram and Twitter, according to one publication. […]
Fashion photographer Patrick Demarchelier dead at 78
April 1, 2022/9.31
Above, from top: Princess Diana, London, 1990. Nadja, New York, 1995. Nude, St Barthélemy, 1994. Yves Saint Laurent and Pierre Bergé at the Fondation Pierre Bergé–Yves Saint Laurent, Paris, 2002. Gisèle Bündchen for Chanel, 2014. Celebrated fashion photographer, Patrick Demarchelier, died Thursday aged 78. No cause of death was given as news of his […]
Brands need special spaces in the metaverse, rather than mixing it with everyone
March 30, 2022/12.05
There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]
Account restored: we’re back on Instagram
October 6, 2021/2.44
Lucire’s Instagram account has been reinstated, with Instagram parent company Facebook claiming that there had been a breach of its terms of service. I am personally thankful for those who responded to me and restored the account. Their email states, inter alia, ‘You can’t attempt to create accounts or access or collect information in unauthorized […]
Instagram shuts down Lucire’s and others’ accounts with no explanation
September 30, 2021/19.56
A number of Instagram accounts have been shut down with no violation of their terms and conditions, including the account for Lucire. Activity on social media, especially Reddit, suggests that Instagram has been closing numerous accounts without warning, and barring any attempts at the link they provide to file appeals. One observer on Reddit’s […]
Chiara Ferragni is Hublot’s newest brand ambassador
September 9, 2021/11.51
Influencer and blogger Chiara Ferragni is the new ambassador for Hublot, joining Pelé, Novak Djoković, Dina Asher-Smith, Usain Bolt, and three Michelin-star chef Clare Smyth. Ferragni came to prominence 12 years ago with her blog, The Blonde Salad, and became one of the most influential fashion bloggers in the world. She created a fashion […]
Four faces on the rise getting noticed in social media
June 4, 2021/1.31
Felix Graf Alisia Ludwig Saloni Agarwal Anthony Evans We often look to see where the emerging talent is—once upon a time we identified nascent labels that became big, and we’ve occasionally done it with models and actors, too. German model Alexa Breit crossed the one million mark on her Instagram, rising rapidly from 2,000 […]
