Lucire
The global fashion magazine May 3, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Hailey Bieber, Miriam Leone, Emilia Schüle, Danny Lomas celebrate Calvin Klein at Berlin bash

November 21, 2019/9.47

Matthias Nareyek; Sebastian Reuter/Getty Images Hailey Bieber, née Baldwin, was the best known international celebrity attending Calvin Klein’s A Night of Music, Discovery and Celebration event on Wednesday, held at the iconic Musikbrauerei in the Prenzlauer Berg, Berlin.    The label created a multi-room installation to showcase its autumn–winter 2019–20 Jeans and Underwear collections. Each […]

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Lee’s Shape Illusions range uses perception and design to flatter the female figure

September 18, 2019/22.21

Lee has launched Shape Illusions, a women’s collection that helps wearers look their best, from US sizes 4 to 24 in bottoms, and XS to XXXL in tops. By using clever design—including strategically placed seams, laser-shading, contouring, pocket placement, and draping—the Shape Illusions jeans and apparel help enhance and flatter the female figure.    Heather […]

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Alessandra Ambrósio and daughter Anja front Jordache’s autumn–winter 2017–18 campaign

September 5, 2017/22.46

Cass Bird Alessandra Ambrósio and her nine-year-old daughter, Anja Ambrósio Mazur, together front Jordache’s women’s and girls’ collections, the first mother–daughter duo to do so. The campaign has been shot by Cass Bird, styled by Kate Young, and art-directed by PSA Creative, and breaks in mid-September.    With its 40th anniversary in 2018, the company […]

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Levi’s releases Wedgie vintage jeans, properly designed for a woman’s hips and rear

December 6, 2015/10.13

Levi’s new Wedgie jean, introduced for December, is specially designed for women. The new style solves the awkward front bulge that other vintage jeans give, accentuating the waist with better fit through the hips. By effectively creating a wedgie, Levi’s expects the Wedgie high-rise vintage jean to help women best show off their assets. There’s […]

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Sarah Jessica Parker is the new face of Jordache for fall ’15

July 22, 2015/1.05

Jordache has announced that actress Sarah Jessica Parker is the new face for the Jordache Look and the Jordache women’s collection, with a new campaign photographed by Michael Thompson.    ‘We are thrilled to have Ms Parker as the brand’s new face. We wanted someone who is not only a fashion icon, but also represents […]

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GBK and the gifts that keep on giving, at the American Music Awards’ suite

November 24, 2013/11.17

Above Joyce Giraud de Ohoven. Below left Carly Steel. As the winter season descends on Los Angeles, celebrities and their handlers can count on cooler temperatures (with global climate change) as well as award show-related events that start with the American Music Awards, climax with the Academy Awards in March and cover every aspect of […]

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