Levi’s in India brings out the big names to promote its summer styles, namely multi-Filmfare award-winning actress Deepika Padukone. The campaign New Fits, Infinite Possibilities showcases the 15 fits the company has on offer for the market.
Classic straight jeans include the flattering, vintage-inspired Wedgie Straight, and the Ribcage Straight Ankle with its ankle crop. Retro flares include the Ribcage Cropped Boot, Ribcage Wide Leg and the Ribcage Bell, with exaggerated bell legs.
For the loose jean fans, tghere are the Low Loose (wide, straight leg, as Y2K comes into vogue), High Loose (cinched-in waist with an easy leg), and ’94 Baggy and ’94 Baggy Wide Leg (recalling the 1990s).
‘Levi’s has always been a pioneer in women’s jeans and has brought together quality and fashion,’ said Amisha Jain, managing director and senior vice-president at Levi Strauss & Co. South Asia, Middle East, Africa. ‘For our consumer, style is such an expression and extension of self, and this range of fits looks to give women the options they look for, for every occasion. Deepika Padukone, as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favourite pair in which their style comes to life.’
The collection begins at ₹2799, and is available online at levi.in and across Levi’s stores in India.
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