Emily Ratajkowski is new face of Kérastase; Inez and Vinoodh shoot campaign
British-born model and actress Emily Ratajkowski has been announced as the face of Kérastase Paris, in a campaign shot by Inez & Vinoodh (Inez van Lamsweerde and Vinoodh Matadin). Ratajkowski’s high profile, including her 16 million Instagram followers and her work in fashion, music, art and film, contributed to her choice by the L’Oréal […]
Kérastase enters natural hair care market with Aura Botanica range; Toni Garrn spokesmodel
Kérastase has introduced its Aura Botanica line in New Zealand, featuring a shampoo (Bain Micellaire), retailing at NZ$48, a conditioner (Soin Fondamental), NZ$52, a treatment (Concentre Essentiel), NZ$79, and an oil mist (Essence d’Éclat), NZ$70. The collection is, on average, 98 per cent natural in origin—a first for this L’Oréal brand—and includes pure hand-pressed Samoan […]
Anja Rubik is the new face of Kérastase l’Incroyable Blowdry, out in stores February 2016
Kérastase has announced that Anja Rubik, model and creator of 25 magazine, is the face of its Visions of Style II campaign, a photo series promoting its l’Incroyable Blowdry line. Rubik appears in 10 final images depicting 10 new styles that can be adopted thanks to Kérastase l’Incroyable Blowdry, a reshapeable heat lotion that […]
Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014
Sølve Sundsbø Supermodel Kate Moss fronts the Kérastase Paris campaign for its new Couture Styling Collection, commemorating one year of the range. Couture Styling is Kérastase’s luxury styling collection, with new products added to its portfolio for US release in summer 2014: Laque Noire, a micro-diffusion finishing spray; V.I.P., a texturizing spray; and Baume […]
Kérastase’s Elixir Ultime hair treatment is the perfect product to tame wild holiday hair. Elixir Ultime is conveniently versatile to fix any hair issues while travelling into different environments. This all-encompassing product can be used as a pre-cleanser, a leave-in conditioner or a finishing product. Elixir Ultime nourishes the hair while still holding control. […]
Kérastase Soleil protects hair this summer
Summer is coming and, as you all know, intense or prolonged exposure to the sun has destructive effects on hair. It causes chemical changes to the fibres from light absorption, water and sun combinations cause the hair to lose its natural resistance, making it more sensitive, and colour fades faster. Therefore, it’s time to arm […]
Escape with Kérastase for an unforgettable experience
As we prepare to head into the warmer months and all the numerous parties and social engagements that come with it, we want to look our very best. Our hair can often give all our hard work on appearances away though. Dry, damaged and poorly conditioned hair can ruin any look and coming out of […]
