British-born model and actress Emily Ratajkowski has been announced as the face of Kérastase Paris, in a campaign shot by Inez & Vinoodh (Inez van Lamsweerde and Vinoodh Matadin).
Ratajkowski’s high profile, including her 16 million Instagram followers and her work in fashion, music, art and film, contributed to her choice by the L’Oréal group brand.
Kérastase claims that Ratajkowsi is ‘hair-obsessed,’ including a quotation attributed to her in a release: ‘I am excited and proud to be chosen as a Kérastase ambassador. Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair, that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It’s not an ornament but a way to express myself. I think that’s true for all women. There’s such an empowering femininity to hair. It allows women to define who they want to be. That’s why they deserve the best care.’