Lucire
The global fashion magazine November 29, 2022 

Eilish’s enchanting début: Billie Eilish launches a new fragrance

November 10, 2021/23.27

  Billie Eilish, one of the biggest stars of our time with multiple critically acclaimed albums, releases her long-awaited fragrance, Eilish, in collaboration with Parlux, a global beauty company ranked among the top cosmetic and fragrance companies known to work with pop culture icons, fashion designers and lifestyle brands since 1987. Eilish is cruelty-free and […]

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Reebok’s Radicalm film shows off autumn–winter 2021–2 women’s collection

October 25, 2021/9.45

  Reebok has a new 60 s film called Radicalm to promote its new brand direction. The spot, directed by Jide Osifeso, Reebok’s senior director of marketing creative and design, showcases the brand’s autumn–winter 2021–2 women’s collection. A voiceover plays out an inner monologue as a woman wonders about life and existence, as well as […]

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Two memorable scents for men tap into their brands’ rich heritages

October 18, 2021/8.39

  Two men’s scents hit counters October 25 in New Zealand, each with a distinctive, memorable approach. Paco Rabanne’s Phantom for men (NZ$128 for the 50 ml eau de toilette, NZ$182 for 100 ml, at Farmers, select Life Pharmacy stores, Smith & Caughey’s and H. & J. Smith Invercargill), is particularly intriguing, with its cute […]

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In brief: Carolina Herrera Good Girl Superstar Collectors’ Edition released; Bondi Sands ready for summer

October 15, 2021/11.27

Carolina Herrera Good Girl Superstar Collectors’ Edition, the new limited-edition fragrance, is now out in New Zealand at Farmers, Life Pharmacy, Smith & Caughey’s, Ballantyne’s, and David Jones Wellington and Auckland.    The 80 ml eau de parfum, developed by Louise Turner and Quentin Bisch at Puig, is packaged in a stand-out stiletto-shaped bottle covered […]

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Marc O’Polo releases carbon-neutral campaign for autumn–winter 2021–2

October 8, 2021/0.55

Jonas Lindstroem Stockholm-founded brand Marc O’Polo made its début at Paris Fashion Week at the Ellia Art Gallery in the 4th arrondissement.    It also launched its autumn–winter 2021–2 campaign in the city, showcasing a new film with a sustainability theme and the message, ‘It’s on us.’ The film stresses Marc O’Polo’s sustainable heritage and […]

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No Time to Die special edition Aston Martin DB5 Junior released

September 21, 2021/0.01

Today’s children have so many more choices of toys. Once the province of royalty—Aston Martin once presented a scaled-down, rideable DB5 to HRH Prince Andrew in his youth—the Little Car Company has now crafted a No Time to Die special edition of the Aston Martin DB5 Junior. While not unique as the Prince’s was, there’s […]

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MoEa launches sustainable sneakers made from fruits and plants

August 1, 2021/13.16

We can see MoEa’s bio-based sustainable sneakers, made from fruits and plants, being the next big thing in footwear. Fully vegan, fully recyclable, PETA-audited and approved, and handcrafted in Porto, Portugal, each MoEa pair is made from one fruit and one plant that have been turned into wearable materials.    The first batch comprises designs […]

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Stefania Ferrario would rather go naked than wear wool in latest PETA PSA

July 20, 2021/11.08

PETA’s latest spokesperson in its ‘I’d rather go naked’ campaign is Stefania Ferrario, the Australian model who’s urging people to ‘leave wool behind’.    Ferrario’s message is that ‘Ewe can do better! Wear vegan.’    In the campaign video shown below, Ferrario says, ‘Workers are being paid for the volume of wool they’re producing, so […]

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Made out of What?!: a digital magazine considers sustainability and style

July 12, 2021/16.43

How to merge sustainable vision and fashion? A tough call, and many are still rushing at the answer. A few years ago the American art visionary Denise Domergue established a not-for-profit to engage the first half of that question in the context of art.    The Made Out of What?! initiative has mounted exhibitions, sponsored […]

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