Lucire
The global fashion magazine May 15, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Modelling scam artists vary their MO

November 16, 2009/23.07

Disturbingly, it looks as though the scam artists have changed their game. At the beginning of this year, we noted that we, Glamour and FHM had been affected by scam artists illegally using our name and promising models photo shoots. But there was one hitch: the scammers were using an address and names that had […]

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A reminder about the “Model Mayhem scam”

January 12, 2009/4.12

Repeating a post made in August 2008: please be on alert, at sites such as ModelMayhem.com, for anyone claiming to be from Lucire based at 32 Vauxhall Bridge Road, London. There is no Lucire office there. We do not send emails from Rocketmail [and we would never have an address in the format of luciremagazine**@gmail.com]. […]

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Model scam alert: there is no ‘Bruce Williams’ at Lucire

August 29, 2008/12.07

I know all fashion magazines have this problem—the misuse of one’s name for less than scrupulous purposes—and I was disappointed to note one today that FHM had previously been a victim of.    This was sent to us by the alert boyfriend of a model, who asked if a Bruce Williams worked for us.   […]

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