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Model scam alert: there is no ‘Bruce Williams’ at Lucire


August 29, 2008/12.07

I know all fashion magazines have this problem—the misuse of one’s name for less than scrupulous purposes—and I was disappointed to note one today that FHM had previously been a victim of.
   This was sent to us by the alert boyfriend of a model, who asked if a Bruce Williams worked for us.
   Let me publicly say for the record—and for Google search results—that there is no Bruce Williams at Lucire, and there is no Lucire office at 32 Vauxhall Bridge Road, London.
   Our number is not 44 7045 722-937.
   Mr Williams, this incident has been reported to the authorities.
   Part of the content of the email is below. If you see anything like this, report it to the police or an appropriate law enforcement agency.
   From what I understand, this scam is not British. It is probably African.

We are happy to inform you that you are one of the few people chosen out of the screening exercise performed for us by Model mayhem you have got the physical Requirement we need for ourLucire Magazine update ( 11TH 13TH SEPT 2008 issue, We here by decided as a committee to offer you this pay Fashion job I will be very happy if you could send me more picture. My client wants to update her Catalog with her New Year release Fashion outfits and I’m interested in you for the professional shooting no nudity, fetish, bondage, escort and other adult content stuff. So if you are interested you can get back to me. The shooting will hold at a rented photographers studio very close to your location, which we would be responsible for your transport, feeding and accommodation allowance through out the photo shoot, the invitation letter would be mailed to you, all make up will be taken care of in the studio. …

You have 7 different Fashion outfits to cover, which would be provided by our client on the day of the shooting and the shoot is just for 3 days and you will be paid $1,450 for the whole project, the Job is Urgent so you are to get back to us as soon as possible so that I can arrange on how to get you the part payment. You would be paid the initial payment of $500 to guarantee your participation in the shoot, as part of our working policy and ethics of our company, we give part payment to any client before we proceed with any job and balance immediately after the work.

   I had hoped that Mr Williams providing the wrong URL, and not knowing how to write as a professional, would alert people to the fact that this has nothing to do with us.
   If any member of the public is suspicious about any such modelling request, or a stylist’s request—we have even seen some on forged letterhead—please contact us.

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culture / fashion / Lucire / modelling / photography
Filed by Jack Yan

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