Lucire
The global fashion magazine May 2, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

We removed Facebook code from our pages on March 8—how Lucire has been looking out for you

March 26, 2018/21.08

On March 8, weeks before Christopher Wylie’s whistleblowing account of what happened at Cambridge Analytica, I Tweeted the following: Thinking of removing the Facebook “like box” from @Lucire. No one really cares about this any more, do they? I mean, it’s four years after peak Facebook. pic.twitter.com/7vKubtL293 — Jack Yan 甄爵恩 (@jackyan) March 8, 2018 […]

Read more



Social media and the “influencers”: not the evolution you might have expected

February 5, 2018/22.40

Above: Kim Kardashian West’s Instagram account. Incredible follower numbers—but what of authenticity? I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) […]

Read more



Why we should be thankful for Stella McCartney

November 29, 2017/2.09

Lucire is UN Environment’s first fashion industry partner. In October, Fast Company profiled Stella McCartney in a piece that found its way to me not via Lucire, but via Medinge Group, the international think-tank on humanistic branding. Wearing that hat, we’ve long advocated corporate social responsibility, and McCartney has been “living the brand” for a […]

Read more



Why Gucci’s stance on fur is crucial for internal branding

October 17, 2017/21.28

Gucci Above: Gucci had a fur-free spring 2018 show in Milano. Recently, Marco Bizzari, chief executive and president of Gucci, announced that Gucci was banning the use of fur in its products, which he said was outdated, before adding, ‘I need to do it because [otherwise] the best talent will not come to work for […]

Read more



Opinions: what we need from media beyond ‘fake news’; looking to the stars

March 15, 2017/21.47

We need independent media Paul Clarke/CC BY-SA 4.0, commons.wikimedia.org/w/index.php?curid=37435469 Above: Sir Tim Berners-Lee, the inventor of the World Wide Web. Earlier this month, Sir Tim Berners-Lee wrote an open letter expressing his concerns about the evolution of his invention, the World Wide Web. (Interestingly, he writes the term all in lowercase.)    It wasn’t just […]

Read more



Op–ed: Kiribati’s waking nightmare

November 27, 2015/11.22

November 27, 2015   Rt Hon John Key, MP, Prime Minister Hon Bill English, MP, Deputy Prime Minister Parliament Buildings Wellington New Zealand     Dear John and Bill,   I’m having a nightmare. I want to tell you guys about it—to tell you to wake me up; shake me if you have to. Scream […]

Read more



Art and fashion, fashion and art

November 3, 2015/12.19

Above Designs from Olga Lomaka’s look book. Above Olga Lomaka with Sophie Ellis-Bextor. Fashion, much like contemporary art, is often misunderstood by society. Unwearable, kitsch and simply bizarre are just some of the words used to describe that wedding dress from last month’s Jean Paul Gaultier show. A lot of fashion statements over the last […]

Read more



The US will vote on internet censorship: why this will matter to many of you

January 17, 2012/12.33

How appropriate that the 2,000th entry in the ‘Insider’ section of the Lucire website would be devoted to something very important to the internet.    On January 24, the US will vote on internet censorship, despite the opposition of the majority of American citizens, with the Protect-IP Act (PIPA) in the Senate and the Stop […]

Read more