Channelling Hemingway in Runtime
Last December a young, audacious Delhi-based technology company approached me to create an unusual brand extension for them. They wanted to commission a novel, set at a Delhi-based technology company. ‘We need Hemingway,’ they said. Of course, as a six-time finalist for the International Imitation Hemingway Competition, my interest in the project soared. Wasn’t the […]
Playboy launches Play It scents for women into Australian market
Playboy has successfully managed brand extensions for decades, be they into other editions or into clothing. Two years ago, the company signed a deal with Coty to produce a men’s fragrance. It’s now releasing a women’s fragrance—but how do you link a very masculine brand to a female market? Cleverly, the marketers have seized […]
Liam Gallagher, Fearne Cotton, Brendan Cole and others attend Drapers’ awards
Last Wednesday, Drapers held the 20th anniversary edition of its awards at Grosvenor House in London. Guests included Liam Gallagher, a bow tie-wearing Fearne Cotton, Reggie Yates, Jimmy Mistry, Come Dancing‘s and Strictly Come Dancing‘s Brendan Cole, accompanied by his wife Zoë, and Flavia Cacace from the latter show. In the above video, […]
Left Our simulation of our Lucire Nokia Ovi app with our news items. Above Nokia’s screen shot of the new Lucire app. While we continue to wait for Apple to approve our Ipad application (how many months has it been now?), Nokia, thankfully, has Lucire’s Ovi app ready to go after four working days. […]
Julia Roberts, Fergie, Janet Jackson and others attend Glamour’s Women of the Year
Our friends over at Glamour held their 20th annual Women of the Year gala, and the celebrities came out on the red carpet for it: Julia Roberts, Cher, Kate Hudson, Fergie, Janet Jackson and Hilary Swank are among those captured in ITN’s newest Fashion 411 video. Oprah Winfrey, Donatella Versace, and Katie Couric—even royalty, in […]
Patrick Demarchelier shoots Miranda Kerr pregnant and nude for W
Patrick Demarchelier Australian model Miranda Kerr, best known to some as a Victoria’s Secret “Angel”, has posed nude for Patrick Demarchelier while six months pregnant with her and husband Orlando Bloom’s child. The photographs appear in the latest W. Kerr follows in the footsteps of numerous celebrities who have had nude portraits done […]
Here come the girls: Boots’ 2010 Christmas campaign
A few of the Boots ‘Here Come the Girls’ videos have been put up around the Lucire website as we head into Christmas 2010. However, because of space reasons, they’ve been limited to 300 pixels wide—and we always felt that they deserved a larger size. Here they are, at a slightly larger size, with a […]
Adriana Lima models the 2010 Victoria’s Secret Bombshell Fantasy Bra
Victoria’s Secret Earlier this month, we opted not to cover the hoop-la around the latest version of the Victoria’s Secret diamond bra, as worn by Adriana Lima—as there were some busy news days and catch-up work to do after the many fashion weeks around the world. However, we’ve noticed that there are many search-engine […]
Lara Stone wins case against French Playboy
Above Lara Stone in the spring–summer 2010 campaign for Prada Infusion d’Iris, photographed by Steven Meisel. Dutch model Lara Stone has won her case against the French edition of Playboy, which had published unauthorized photographs of her in its June 2010 issue. The case commenced in July. At the time, Stone said through her […]
Above The first issue of Lucire in 1997. Below right Lucire’s first iPad cover. n hour ago, we turned 13. Normally this wouldn’t have merited much of a mention, since 13’s not the sort of number people tend to celebrate. But I happened to be up, after a long day catching up on emails post-election, […]
