Hunkemöller teams up with Xenia Overdose on limited-edition sportswear collection
We last caught Xenia Adonts, a.k.a. Xenia van der Woodsen, of Xenia Overdose at the Festival de Cannes, as one of the hosts of L’Oréal Paris’s Worth It show—and she’s appeared again, this time as one of the “influencers” modelling Hunkemöller’s Urban Chicx collection. The limited-edition sportswear collection is a collaboration between the Dutch […]
Selena Gómez, Guan Xiaotong, Timmy Xu and Kiko Mizuhara appear in Coach’s fall 2018 campaign
Steven Meisel Selena Gómez stars in Coach’s fall 2018 collection, in her third campaign for the brand. A star team was behind the scenes: the campaign was photographed by Steven Meisel, with Fabien Baron overseeing creative direction, Pat McGrath the make-up, and Guido Palau the hair. Joining Gómez on the campaign were fellow brand […]
Doutzen Kroes launches Hunkemöller’s latest sportswear collection
Hunkemöller released the latest edition of its sportswear collection, Doutzen’s Sports Stories, at the end of December, following an event in München hosted by the model herself. The event saw Kroes host a lunch, followed by a barre workout—while wearing her latest collection, of course. The collection features a black base, with pink […]
Doing strategy: how Adidas is creating the new
When developing strategies, organizations look both forward and back. They draw on the capabilities that define the past and they look towards a shifting future to uncover opportunities. Yet as Leinward, Mainardi and Kleiner observe in their book Strategy that Works, there is a large gap between planning a strategy and executing it.¹ Managers rarely […]
Doutzen Kroes launches sportswear collection as part of Hunkemöller’s Doutzen’s Stories
Hunkemöller For those who have been following the videos on the Lucire TV player, you’ll have seen two videos starring Dutch model Doutzen Kroes appear earlier this week, one of them showing the model in the latest workout gear from Hunkemöller. The video, uploaded two weeks ago on YouTube, is part of Doutzen’s Stories, […]
Fresh from her recognition as model of the year at the British Fashion Awards, Gigi Hadid appeared as the high-profile headliner #PerfectNever Revolution event for Reebok, for whom she is a spokeswoman. Hadid, along with Olympic medal-winning gymnast Aly Raisman, actresses Lena Dunham, Ruby Rose and Zoë Kravitz, joined broadcaster Jessica Mendoza as host in […]
Porsche Design Sport by Adidas releases spring–summer 2017 collection, for year-round activity
Adidas and Porsche Design, the design company founded by Butzi Porsche, have released their spring–summer 2017 Porsche Design Sport by Adidas collection. These sportswear items blend the idea of Adidas’ performance heritage with efficient design. Jacques Chassaing, senior design director for the label, says that wearers are active even during Europe’s cold winter months, […]
Christian Louboutin creates limited-edition men’s capsule collection for SportyHenri.com
Christian Louboutin has created a men’s capsule collection in a collaboration with SportyHenri.com, the boutique created by French professional athlete Henri Tai. SportyHenri.com offers activewear, sportswear and lifestyle fashion for men, with Louboutin creating a limited-edition men’s trainer range for the e-tailer. The four trainers are inspired by SportyHenri.com’s motto, ‘Mettre le sport […]
Zlatan Ibrahimović launches A–Z sportswear line; Aéropostale shows off summer ’16 trends
Aéropostale, Inc. has announced its summer 2016 trends. The international retailer, with 744 stores in the US and Puerto Rico, 41 in Canada and 310 licensees globally, says the season is about getting away, with a range showcasing a classic, simple, retro look. For women, the trends are ‘Topanga Canyon’, a boho-chic, ’60s look; ‘The […]
Fila Australia teams up with Lauren Phillips to launch spring–summer 2015–16 sportswear line
The Australian branch of international sportswear line Fila has welcomed TV host Lauren Phillips to be the new face of its spring–summer 2015–16 line. The conglomerate, which originated in Italy in 1911, has developed into one of the leading lifestyle and fitness wear companies in the world and maintains fashionable yet practical sportswear. The […]
