Lucire
The global fashion magazine May 7, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Adidas by Stella McCartney shows autumn–winter 2015–16 range, out July

June 9, 2015/3.49

In mid-July, Adidas by Stella McCartney will release their newest autumn–winter collection, celebrating Adidas and Stella McCartney’s ten years together.    Adidas has always been known for its innovation in sportswear, everyday wear and collaborations, but its biggest success is with Stella McCartney. McCartney started her clothing line in 2001 with her first fashion show […]

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Pro surfing champion Sally Fitzgibbons becomes the new face of Piping Hot

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Via Sally Fitzgibbons Courtesy Piping Hot Celebrating its 40th anniversary this year, Australian fashion and lifestyle brand Piping Hot, with its surf-wear heritage, has announced Sally Fitzgibbons as its new ambassador.    Fitzgibbons, the new Fiji Pro champion, will appear in the company’s upcoming marketing campaigns.    She had previously been the youngest World Surfing […]

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Video and photos: Rihanna becomes Puma’s latest brand ambassador and creative

December 17, 2014/8.43

There’s more news from the Kering group as the company continues to shake up its brands: Puma has announced that Rihanna is the creative director of its women’s training line.    The singer joins Usain Bolt and Mario Balotelli as a global brand ambassador, and attended her first meeting in Germany with the design team […]

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Grammy suites 2014: very good things in small packages

January 27, 2014/3.47

Elyse Glickman Top Bag from Felio Siby. Above Devotion Vodka, proudly made in the USA. In celebration of the 2014 Grammys and a very good year in music (Daft Punk, anyone?), Roger Zamudio’s Red Carpet Events LA staged an intimate and very tasteful event at the W Westwood that was as much a celebration of […]

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Doutzen Kroes shares her fitness secrets with Victoria’s Secret Sport

January 15, 2014/23.46

Victoria’s Secret has been busy promoting all its lines. First there was Swim, which had its 2014 catalogue launch recently with Candice Swanepoel on the cover, and now it’s the turn of Victoria’s Secret Sport, with Doutzen Kroes doing the promotional honours for spring 2014.    Kroes visited Victoria’s Secret boutiques at Lincoln Road, Dadeland […]

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H&M shows David Beckham line for kids, Olympic sportswear capsule collection

January 10, 2014/22.31

Above H&M has new designs in both its Olympic-tested Sport range and the David Beckham bodywear line, extending into a kids’ range. Hennes & Mauritz has shown extra collections for the winter, including an extension of David Beckham’s into childrenswear.    The Beckham Bodywear collection for boys will launch in February, following the key trends […]

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