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Pro surfing champion Sally Fitzgibbons becomes the new face of Piping Hot


News

June 9, 2015/0.52



Via Sally Fitzgibbons



Courtesy Piping Hot

Celebrating its 40th anniversary this year, Australian fashion and lifestyle brand Piping Hot, with its surf-wear heritage, has announced Sally Fitzgibbons as its new ambassador.
   Fitzgibbons, the new Fiji Pro champion, will appear in the company’s upcoming marketing campaigns.
   She had previously been the youngest World Surfing Tour qualifier in its history in 2008, the youngest surfer to win an Association of Surfing Professionals Pro Junior title at 14, and the first winner of the Australian Open of Surfing. She has won numerous surfing competitions around the world, and her next goal is to win a world champion title.
   ‘It was important to partner with a brand that shares my passion for surf, health, fitness and an active outdoor lifestyle, and I am really excited about the brand’s potential, both in Australia and around the world,’ said Fitzgibbons in a release.
   Piping Hot has an exclusive retail agreement with Target Australia, including T-shirts, surfboards, swimwear, footwear, beach towels and head wear.
   ‘Sally will bring a fresh integrity to the brand that we know our customers will love, adding to the already long-standing and positive relationship between Piping Hot and Target,’ said Gillian Ridley Whittle, Director of Womenswear, Lingerie, Footwear and Accessories at Target Australia.


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fashion / living / Lucire / trend
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