Lucire
The global fashion magazine May 3, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Beyoncé wears custom Messika high jewellery to Super Bowl LIV

February 3, 2020/23.14

We often don’t feature the US Super Bowl, since it can be outside our main topics—though Parisian jeweller Messika advises us that there is relevant news: Beyoncé donning some of their items during the American football final in Miami, Fla.    Beyoncé wore a high jewellery necklace designed for her by Valérie Messika, whose ‘design […]

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Sponsored video: Reebok wants us to be more human

February 4, 2015/23.59

A Lucire special promotion Reebok has one of the most storied histories of any of the sports brands: its forerunner was, for example, the choice of the British Olympic team in 1924, dramatized in the movie Chariots of Fire. And in the late 1980s, there wasn’t a brand that was more fashionable than Reebok as […]

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Scarlett Johansson, Oxfam formally sever ties over Sodastream endorsement

January 30, 2014/23.18

Above Scarlett Johansson in an unaired commercial for Sodastream. Oxfam, which has been under pressure to sever its ties with Scarlett Johansson after she became the spokeswoman for Sodastream, confirmed that it no longer has the actress as a goodwill ambassador.    Johansson, who has worked with Oxfam since 2005, issued an earlier statement about […]

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Scarlett Johansson announced as celebrity ambassador for Sodastream

January 13, 2014/5.52

A lot of products have celebrity endorsers these days, but we never expected to see Scarlett Johansson flog Sodastream. But it is official, with the Golden Globe nominee and Tony Award winner announced Saturday as the face of Sodastream, with the first TVC featuring the actress going out during the Super Bowl in the US […]

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