Lucire
The global fashion magazine May 19, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Land Rover celebrates 20 years of the Discovery

November 17, 2009/21.47

In many respects, we’re lucky the Land Rover Discovery is still around. In 1989, the British motor industry was excited by the prospect of a new model from Land Rover that would bridge the gap between the iconic Defender model and the Range Rover, which had become ever more plush in the 1980s. Tipped to […]

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Scarlett smoulders in retro campaign for Dolce & Gabbana

November 12, 2009/11.08

Earlier this year, Dolce & Gabbana broke its first campaign featuring actress Scarlett Johansson. In the latest advertisements for the brand’s l’Eau the One, Johansson is back, shot in black and white with a 1950s’ retro style. Our verdict: it’s great that D&G is celebrating curves over the waif look, and Johansson is a great […]

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Vintage by Kate Moss releases ad image, TVC

October 26, 2009/10.46

Supermodel Kate Moss’s fragrance, titled Vintage by Kate Moss, went on sale in September, but the company has only sent us artwork and a video today. The print advertisement has a 1920s’ to 1930s’ feel, while the fragrance itself has fruity and floriental notes.    The print ad was shot by Mert and Marcus, featuring […]

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Lancôme releases English-language Hypnose TVC with Daria Werbowy

July 17, 2009/12.21

Lancôme has released a 30-second English-language version of its Hypnose Senses TV commercial with Canadian model Daria Werbowy. You may also like Behind the scenes: Daria Werbowy and Lancôme Hypnôse Senses Lancôme goes all out with lush Trésor in Love campaign Official: Laetitia Casta is the new face of Ralph Lauren Notorious Keira Knightley’s Chanel […]

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Behind the scenes: Daria Werbowy and Lancôme Hypnôse Senses

July 1, 2009/3.55

We venture behind the scenes of the new Lancôme Hypnôse Senses commercial with Daria Werbowy, in the following video. Senses extends the Hypnôse line, first launched in 2005.    The new fragrance has been developed by Christine Nagel. You may also like Lancôme goes all out with lush Trésor in Love campaign Lancôme releases English-language […]

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The latest Anne Hathaway Lancôme Magnifique commercial

June 25, 2009/21.35

The folks at Lancôme have released their latest Magnifique commercial with actress Anne Hathaway. Previews have floated around for a few months—here is the final 30-second spot. Strangely, there has been less attention for Hathaway’s second spot compared with her first. You may also like Lancôme releases its latest l’Absolu Nu commercial with Kate Winslet […]

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Chanel unveils Jean-Pierre Jeunet-directed promo starring Audrey Tautou

May 5, 2009/11.40

Chanel’s latest No. 5 TVC, starring Audrey Tautou and directed by Jean-Pierre Jeunet, finally débuted this month (fittingly, on the fifth day of the fifth month). We think it’s one of the most stylish promotions ever filmed. Filming locations include a railway station in Nice and on the Bosphorus in İstanbul. You may also like […]

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More of Anne Hathaway on Lancôme Magnifique

November 23, 2008/2.24

We’ve put up some extra images from behind the scenes of the Lancôme Magni?que TV commercial, starring Anne Hathaway and directed by Peter Lindbergh, this week. A video showing the making of the commercial was shown on the Lucire TV site last month. You may also like Anne Hathaway, behind the scenes on Lancôme Magnifique […]

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Omega promotes Bond watch

November 8, 2008/14.03

Omega has launched a Quantum of Solace special watch, tying in to the new MGM–Columbia Pictures movie starring Daniel Craig. The watch that Craig, as Ian Fleming’s agent James Bond 007, wears is in fact different from the promoted one, which you can get a preview of in this commercial. You may also like Chanel […]

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