Sponsored video: behind the scenes with Cheryl Cole, on the L’Oréal Paris False Lash Telescopic TVC
A Lucire special promotion Our UK readers will have noticed a behind-the-scenes video featuring Britain’s sweetheart, Geordie songstress Cheryl Cole, running in the web edition of Lucire. L’Oréal Paris’s False Lash Telescopic, which has sponsored this entry, gives a lengthening false lash effect, without, as Cheryl points out in the video below, needing the […]
Kate Moss talks about her Mango spring–summer 2012 campaign
Supermodel Kate Moss has moved on to a new gig after ending her arrangement with Topshop: she’s now the new face of Mango Fashion, débuting in its spring–summer 2012 campaign. Moss says she was tempted to return to working with Mango Fashion after being sent a treatment for an earlier promotional film, shot by […]
Burberry has revealed more of Rosie Huntington-Whiteley’s campaign for Burberry Body, initially previewed by the brand in July with a five-second video and imagery. The campaign has been shot in London by Mario Testino, with the print and TV campaigns created under the direction of Burberry chief creative officer Christopher Bailey. Says Bailey […]
Karl Lagerfeld creates The Tale of a Fairy film for Chanel cruise 2011–12
Chanel mæstro Karl Lagerfeld has made a short film to promote the house’s cruise 2011–12 collection, called The Tale of a Fairy. It will screen at the Hôtel du Cap-Eden-Roc at the Cap d’Antibes today (May 9) and will be available at Chanel.com on May 10 at 9 p.m. GMT. Below is the trailer […]
Supermodel Elle Macpherson, Gary Lineker star in Walkers Crinkles TVC
Supermodel Elle Macpherson stars with former England striker Gary Lineker in a humorous TV commercial for Walkers Crinkles crisps in the UK. The premise of the commercial is Macpherson becoming jealous of Lineker’s fondness for the crisps. Lineker lip-syncs ‘Groovy Kind of Love’, plays the piano and rides on a motorcycle in the […]
Karl Lagerfeld and Rachel Bilson introduce Magnum ice-cream to US
Jason Decrow/PR Newswire Olivier Saillant/PR Newsfoto Top Karl Lagerfeld at the première of his Magnum advertisements. Above and below Rachel Bilson and Karl Lagerfeld work on the creation of the series of three vignettes promoting Magnum, which is only now launching in the US after 20-plus years. It surprises us that the US has not […]
Supermodel Gisèle Bündchen fronts Vivara’s Mothers’ Day campaign
Vivara Gisèle Bündchen looks set to retain her crown as the world’s top-earning model, if the number of high-profile campaigns she fronts is any indication. The supermodel returned to Brazil to appear in the Mothers’ Day ‘I Love Jewellery’ campaign for Vivara, appearing with the brand’s latest jewellery and lounging about in a long […]
Keira Knightley flirts up a storm for Coco Mademoiselle
As day breaks, golden sunlight bathes over a slumbering Keira Knightley. A Joss Stone version of ‘It’s a Man’s, Man’s World’ starts just as she awakens, and the scene is set. Keira, who is vamping up her role in a short film for Chanel directed by Pride and Prejudice’s Joe Wright, gets up, wrapped in […]
Make Up For Ever launches beauty campaign with no retouching
Make Up For Ever has done what so many beauty companies have declined to do—and in one move catapulted its brand into mainstream recognition. The company has released what it claims to be ‘the first unretouched makeup ad’, in a print and online campaign—appealing to consumers who demand a more no-nonsense message. The […]
Keira Knightley’s Chanel Coco Mademoiselle teaser footage released
Chanel has released video footage of Keira Knightley in a beige leather catsuit next to a motorcycle in Paris as a teaser for its Coco Mademoiselle campaign. Filmed last September, the finished advertisement will feature Knightley riding the machine, though for the teaser, the Pirates of the Caribbean actress stands alongside it, referring to […]
