Lancôme releases its latest l’Absolu Nu commercial with Kate Winslet
Lancôme has released its TV commercial featuring Kate Winslet, launching its l’Absolu Nu lipsticks. We haven’t tested this new line of lipsticks yet, though indications are they are lighter and shinier than the established l’Absolu Rouge range from the company. Lancôme says the l’Absolu Nu lipsticks contain Pro-Xylane and fragments of sparkling mother […]
Chanel make-up turns into robots in fun animation
There’s a spot of fun this season with Chanel make-up: the company has released a video where its make-up products turn into five robots that fly, jump and strike a pose. It’s a huge departure from the sumptuous films that the Chanel brand is known for. Peter Philips, Chanel Make-up’s creative director, said […]
Miss Universe 2010 Ximena Navarrete is L’Oréal Paris’s new face
L’Oréal Paris has announced that Jimena ‘Ximena’ Navarrete, 22, the reigning Miss Universe, is its new face. Of Mexican origin, Navarrete follows in the footsteps of Cheryl Cole, Jennifer López, Beyoncé Knowles, Gwen Stefani, Scarlett Johansson and Aishwarya Rai. While not the first L’Oréal Paris spokesmodel of Latin American extraction, Navarrete helps boost […]
Renault gets sexy with Dita von Teese and Rihanna joining Thierry Henry in Clio TVC
It’s not exactly Nicole and Papa as Renault went arty with its new Clio commercial on Sunday during ITV1’s Dancing on Ice. Rihanna, Dita von Teese and Thierry Henry star in its latest campaign, which also features Audrey Hepburn and Marlon Brando in footage, and a reference to David Bowie. The commercial aims […]
Karl Lagerfeld is Volkswagen’s new spokesman
Volkswagen has released two Style packages for its Polo, Golf, Golf Plus and Golf Variant models in Germany—with Chanel designer Karl Lagerfeld as its spokesman. The limited-edition Style package, which has extra equipment to the value of €3,200, features alloy wheels, fog lamps, tinted side and rear windows and a winter accessories. A Style […]
Playboy launches Play It scents for women into Australian market
Playboy has successfully managed brand extensions for decades, be they into other editions or into clothing. Two years ago, the company signed a deal with Coty to produce a men’s fragrance. It’s now releasing a women’s fragrance—but how do you link a very masculine brand to a female market? Cleverly, the marketers have seized […]
Lancôme goes all out with lush Trésor in Love campaign
Lancôme has launched its Trésor in Love fragrance, with a new and very lavish advertising campaign. Below are the first French-language commercial, along with what the French call un making-of. Marking out this commercial is a lush, orchestral score, grander than what we have heard from advertising of late. The third video features a behind-the-scenes […]
Summer Rayne Oakes promotes Portico in new TVCs
Here’s our editor-at-large, sustainability strategist and author of Style, Naturally, Summer Rayne Oakes, in two advertisements (one English, one French) for Portico. Portico’s products, which include cotton towels, rugs and bedding, are organic and environmentally friendly—the primary reason behind Summer Rayne’s endorsements. It is Summer Rayne’s voice in the English commercial; an actor does […]
Supermodel Hélèna Christensen is the new face of Bali
Supermodel Hélèna Christensen proves that she still has recognition and appeal as she becomes the latest model for American intimate apparel company Bali. In the new online, print and TV campaign, Christensen introduces the Bali Comfort-U back design. The new advertising campaign has been created by Kraftswork NYC. The first TV commercial aired […]
Martin Scorsese to direct Chanel ads, starring Gaspard Ulliel
Martin Scorsese must be in the fashion Zeitgeist. After appearing in news about Giorgio Armani and its support for his film Shutter Island, we have received word that the Academy Award-winning director will direct the broadcast advertising campaign for Chanel’s new men’s fragrance. The campaign will star French actor Gaspard Ulliel. The campaign breaks […]
