The global fashion magazine September 23, 2023 

Amanda Seyfried is guest of honour at Clé de Peau Beauté charity dinner in Seoul

December 6, 2013/13.58

Chung Sung-Jun Japanese cosmetics brand Clé de Peau Beauté invited Allentown, Pa.-born actress Amanda Seyfried (Lovelace, Les Misérables, In Time) to its Korean press events this past week. Seyfried serves as muse for the brand.    Famous for its skin care, Clé de Peau Beauté hosted its gala dinner on Wednesday in Seoul where Seyfried […]

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Sponsored video: get Azealia Banks’s latest look through ASOS

November 24, 2012/12.06

A Lucire special promotion Trust ASOS to stay on top of the latest trends when it comes to music this season: its campaign features Azealia Banks, Charlotte Free and Ellie Goulding.    Tying fashion to music seems to be the thing to do this season. Hennes & Mauritz promoted its autumn season using Lana del […]

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Chanel releases second Brad Pitt No. 5 commercial

October 17, 2012/1.13

Chanel has released the second TVC featuring heartthrob actor Brad Pitt, promoting its iconic No. 5 fragrance.    Instead of the camera solely being on Pitt, there are more familiar images of women and the gold colour that the fragrance is known for.    Pitt’s lines are the same as in the first commercial, but […]

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Chanel releases No. 5 campaign with Brad Pitt

October 15, 2012/0.46

Steven Klein One of the most anticipated fragrance campaigns of the year, for Chanel No. 5 and starring actor Brad Pitt, which Geneviève Hole previewed in Lucire 28, has been released.    A release from Chanel features a quotation from Pitt, reading, ‘What’s important to remember about Chanel No. 5 is how revolutionary this fragrance […]

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Calvin Klein releases Euphoria fragrance TVCs with Lara Stone

September 20, 2012/10.13

Calvin Klein has released the TV advertisements for Euphoria Calvin Klein, modelled by Lara Stone and directed by Fabien Baron of Baron & Baron.    The photographic images were first released in early September by Calvin Klein, photographed by Mert Alas and Marcus Piggott, and also directed by Baron.    The fragrance was launched in […]

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Madonna’s Truth or Dare fragrance commercial film revealed

March 29, 2012/22.45

Last November, we revealed that Madonna would release a Truth or Dare fragrance, and now the promotional video has come out on the eve of its April launch.    The advertisement shows the 53-year-old singer before a soft-focus lens, wearing lingerie, reminiscent of some of her earlier videos.    As with her coffee-table book Sex, […]

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Rihanna appears in steamy Armani jeans commercial

March 9, 2012/23.03

Rihanna has appeared in a new minute-long advertisement for Armani jeans, with the singer heading to Twitter to tell her fans, ‘Enjoy.’    While selling jeans, the black-and-white footage largely features the singer wearing underwear.    The ad is literally steamy: in the commercial, Rihanna turns on the hot water tap in her bathroom, the […]

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