Lucire
The global fashion magazine May 10, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Stefania Ferrario would rather go naked than wear wool in latest PETA PSA

July 20, 2021/11.08

PETA’s latest spokesperson in its ‘I’d rather go naked’ campaign is Stefania Ferrario, the Australian model who’s urging people to ‘leave wool behind’.    Ferrario’s message is that ‘Ewe can do better! Wear vegan.’    In the campaign video shown below, Ferrario says, ‘Workers are being paid for the volume of wool they’re producing, so […]

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Stegmann extends sustainable EcoWool shoe line

July 8, 2020/10.58

Austrian brand Stegmann, founded in 1888 and known for its comfortable wool felt footwear, will release an expanded EcoWool clog line on August 3.    With an eye on species preservation and supporting heritage sheep breeds, the EcoWool clogs come in four colours: Stonesheep, made with wool from Tyrolean Stone sheep in Austria; Shetland, with […]

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Allbirds extends range with Wool Lounger shoes

April 26, 2017/13.29

Allbirds claims its latest Wool Lounger shoe has ‘soft wool, sleek lines, unstoppable comfort’.    Already known for the comfort of its existing Wool Runner shoe, the US-based, New Zealand-heritage brand introduced a second style earlier this month.    Environmentally friendly, the new shoes are breathable and made from the same super-fine New Zealand merino […]

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Icebreaker announces Realfleece jackets incorporating nanotechnology

June 14, 2012/13.08

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. This season, Icebreaker has created a water-resistant jacket in its Realfleece range, showing that through innovation and the use of what it dubs nanotechnology, nature trumps plastic again.    Icebreaker says its Realfleece Nano […]

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Sophie Boxer offers a NZ$50 discount to Lucire readers at online store

June 13, 2012/2.06

Sophie Boxer is offering Lucire readers and first-time buyers a NZ$50 discount at its online boutique at www.eboutique.sophieboxer.com. Enter FEELTHELOVE at the check-out. The offer expires June 20 at 11.59 p.m. NZST.    The Sophie Boxer range consists of cashmere cardigans, jumpers, scarves and throws. All garments are made from the finest 100 per cent […]

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Australian Wool Innovation gets consumers back in touch with merino

January 28, 2012/10.32

Sponsored video Some of our readers will have noticed Australian Wool Innovation’s merino promotions on our pages in Australia, the UK and the US. For a campaign, it’s newsworthy, since, as with the fragrances and fashion labels we cover, a great deal of effort went in to making it stylish, while conveying the feel of […]

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Casual but smart: Icebreaker announces Realfleece 260 mid-layer range

June 9, 2011/0.23

Stay cosy and warm this winter without having to pile on thick and heavy layers, with Icebreaker’s new Realfleece 260 mid-layer range. These luxurious merino items offer a natural alternative to other synthetic fleeces. Wearing the casual but smart Realfleece means that you don’t have to swap style for warmth as you go to the […]

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