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Avril Lavigne’s label releases tie-in with Alice in Wonderland

Filed by Lucire staff/March 3, 2010/9.53

Avril Lavigne
Tony Barbera/Disney Enterprises, Inc. Used with permission.
Above Avril Lavigne in Abbey Dawn for Alice in Wonderland, on the set of her music video.

The Abbey Dawn by Avril Lavigne label will roll out a limited-edition range of apparel to tie in with Disney’s Alice in Wonderland film, directed by Tim Burton. Both the film and the range début on March 5, with the clothing exclusively in Kohl’s stores across the US and on
   Graphic Ts and denim form the core of the range, in line with Lavigne’s rock image. The White Rabbit’s watch and sayings such as ‘At least we love each other’ appear on Ts; the range also includes boyfriend jeans with suspenders and black jersey. Prices range from US$28 for the printed Ts to US$54 for denim.

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