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Indie Beauty Expo (IBE): Hollywood’s “independents’ day”


NEWS Elyse Glickman and Jody Miller attend a different kind of “indie” festival, spotlighting the best and brightest independent beauty products from around the globe
Filed by Elyse Glickman/May 17, 2016/14.23




Clinique, Lancôme and L’Oréal may have been staples on our vanity tables for decades, but there is something about trying the best invention nobody’s heard of yet. The Indie Beauty Expo (IBE), staged at the the Shrine Expo Hall (best known as a venue for rock concerts and award ceremonies) was the place beauty bloggers needed to be to Tweet, Instagram and buzz about the latest and greatest skin, body care, and make-up maverick brands around the globe.
   The Shrine Expo Hall, under the direction of co-founder Jillian Wright (whose client roster includes Kim Kardashian, Ivana Trump and Kristen Wiig) was a feminine garden of delights. The harvest of fresh picks ran the gamut from colour cosmetics to hair care, professional spa lines, anti-ageing remedies, exotic indulgences (of the do-it-yourself home spa variety), vitamin supplements, fragrances and a smattering of gadgets designed to make the daily beauty routine cleaner and more sanitary (Potty Mints, for example, and Spongelle Spongelle Beyond Cleansing soaps, regulars at Doris Bergman’s always fabulous awards season parties).
   While many attendees are not old enough in our estimation to consider and compare the benefits of different anti-ageing remedies, we agree it never hurts to learn what’s out there and start spreading the news!* And with that, we present our picks for the most interesting and innovative goods in this garden among the 150 brands on display (twice as many as 2015, according to sources behind the event).
   Given current beauty trends, we saw a lot of organic oils and locally harvested products, bringing the farm-to-table mood from the restaurant to the vanity table. From argan to moringa, the event was a wellspring of beautifying oil, and with so many new brands vying for our attention, it was inevitable that a few stood out from the pack.

· Be Biotin, bebiotin.com.
· Circ-Cell, designed by a Wyoming entrepreneur for the rigours of mercurial weather: we think this line could be come more relevant in the wake of global warming.
· Cosmedicine: they had us with the rose-flavoured macarons, but we also admired the simply packaged, and user-friendliness of the product designs.
· Crème Collective: move over, Estée Lauder conglomerate! This line brings together definitively 21st century brands including Rituel de Fille.
· Florapy: conceived in California and made in Korea, this line of therapy facial masks (some for emotional well being and others for facial improvements) are made with organic coconut.
· Georgie Beauty: smaller is better, and this line for eyes is as focused as things get, with organic lashes, glues and liners. The founder is now making a portable cream blush, but she knows what she’s looking at in terms of the audience she hopes to reach.
· Glisodin Skin Nutrients: a collection of elaborately well thought-out vitamins and nutritional supplements that stress the importance of beauty from the inside out.
· Kesh: we love argan oil, as well as the direct pitch behind the line’s elegant packaging.
· Meder Beauty Science USA: we admire the way this Swiss line connects the dramatic results of professional in-office treatments with post-treatment home care.
· The Miracle Cream: many companies produce miracles in a jar, but we’re looking forward to testing out this all-body, all purpose cream with its blend of essential oils.
· MSteves: a few years ago, we covered the launch of Mally Steves Chakola’s sweet and simple rose hip oil-focused line, and are pleased she is still going strong.
· Native Atlas Botanical Skincare, handcrafted in small batches with ethically sourced materials gathered from all over the globe. The built-in plant-sourced vitamins and minerals nurture the mind, body, and spirit. Our pick from the line is the Liquid Exfoliant, which helps to refine and restore a clear complexion with blend of black willow and thyme and has been shown to enhance skin cell turnover.
· Nelson J Beverly Hills: one of our favourite local salon owners and colourists launches his own hair care line.
· Pacifica: the packaging is lust-worthy—we admit it. We look forward to trying the to-go make-up removers.
· Patyka, a renowned Parisian beauty house, converted old-school French luxury into exciting new ideas with certified organic formulations, making it the expo’s most elegant offering. The Huile Absolue Skin Booster Serum is the brand’s signature product. The 100 per cent natural serum for face, body and hair is carefully formulated with a powerful concentrate of 12 organic essential oils and plant extracts which effectively help regenerate new skin cells, boost the skin’s youthful resilience and restore a radiant glow.
· Revival Body Care: this collection brings the carefree, feelgood vibes and aromas of the beach anywhere with their collection of scrubs.
· Scentered: many companies are packaging perfectly lovely essential oils, but we love the way this UK company takes the concept to the next level, putting balanced blends into a solid, spill-proof and goof-proof format.
· UnWash turns the shampoo ritual on its head, with the conditioning step coming first.
· Ursa Major: simple, no-nonsense skin care for men and women with bracing aromas.
· Volanté Skincare: many product lines are promising clinic-like results at home, but we were impressed with how well prepared founder Elizabeth Vanderveer was in presenting the befores and afters with her products.
· Yuni is absolute genius. While the line was devised for active people who integrate workouts into their busy day, it is also ideal for transcontinental fliers and workaholics. Pop-up sheets, lotions and muscle relaxers allow you to feel fresh at a moment’s notice. It’s almost like having your entire home bathroom with you. All products combine natural ingredients, modern convenience, and mood-enhancing attributes into some very unique products. The No Rinse Body Cleansing Foam really caught our eye—a waterless solution to instantly refresh and foam away sweat, dirt and odour when you’re in a rush or a shower isn’t available. A blend of neem extract and alœ vera vanishes instantly with no rinse needed. Skin feels pristine and soft. A light aromatic blend of calming essential oils releases stress.—Elyse Glickman, US West Coast Editor, and Jody Miller, LA Correspondent

* New York beauty sleuths will have their opportunity to survey a variety of emergent beauty brands and products on August 25 at the Waterfront in Manhattan. For more information, visit indiebeautyexpo.com/attend.









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