Vittorio Zunino Celotto Campari has once again ramped up its promotion using the colour red along with an internationally recognized film star—in this case, Zoë Saldaña, in a film called The Legend of Red Hand, directed by Stefano Sollima. It is part of the Campari Red Diaries campaign, which débuted last year. Adriano Giannini […]
Zoë Saldaña stars in Campari’s latest promotional film, with red-carpet première in Milano