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Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume

Filed by Lucire staff/July 10, 2020/23.22



Filippo Monteforte; Maria Moratti/Contigo

Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty.
   The new campaign breaks in September with the perfume’s release.
   ‘Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.’
   On the new scent, the house said in a release, ‘Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams. Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.’
   Lady Gaga, already a modern-day icon and the only artist to receive an Oscar, Grammy, BAFTA and Golden Globe in the same year (for A Star Is Born), has recently released ‘Rain on Me’, a duet with Ariana Grande, and created her own beauty line.
   The star said in the release, ‘Be yourself, love who you are, and never give up your dreams.’

 


Greed a topical comedy about fast fashion and the practices that support it

Filed by Jack Yan/June 28, 2020/12.01

Greed, the new Steve Coogan comedy directed by Michael Winterbottom (The Trip), is a satirical tale about a thinly disguised version of Sir Philip Green, the head of Arcadia Group, who stood accused by various British government committees of plundering British Home Stores while it was under his company’s control. The phrase levelled at Sir Philip, ‘the unacceptable face of capitalism’, once dealt to Tiny Rowland, is used here at Coogan’s Sir Richard ‘Greedy’ McCreadie, just in case you weren’t sure whom they were parodying.
   Lucire attended one viewing at a packed cinema, where moviegoers were turned away as it proved to be far more popular than anticipated.
   Given the cast—Coogan, Isla Fisher, and David Mitchell—it would be wrong to expect much more than a comedy, and on this count, it delivers, with more topical panache than most films of the genre.
   Up for criticism by the film are fast fashion—McCreadie spends his adult life pushing suppliers in Sri Lanka (the Indian locations are unconvincing) into a race to the bottom—as well as the shallow “unreality” of reality TV, or, as the trade calls it, unscripted drama. Included in the mix are the corrupt practices of modern business and their legal loopholes, and tax havens such as Monaco, where McCreadie’s ex-wife, Samantha, played by Fisher, is resident. Through all of this is the device of the officious bystander, Sir Richard’s biographer, Nick, played by Mitchell, who gets to interview certain parties, which Winterbottom shoots in documentary style.
   Sir Richard’s 60th birthday bash on Mykonos obviously references Sir Philip’s £5 million 50th on Crete in 2002, right down to the togas, and this is where things take a turn that not even Sir Philip’s enemies would wish on the milliardaire. Asa Butterfield, as the McCreadys’ younger son, and Dinita Gohil, as Amanda, a Sri Lankan-born Brit working for McCready, give the film more depth at the points where it’s needed, showing that the farce in which the ultra-rich live have real victims, inside and outside of the immediate family. Whovians will spot Pearl Mackie as Cathy, the director of the reality show in which daughter Lily McCready, played by Sophie Cookson, stars, trying the Method whilst playing herself.
   There’s a sense from earlier reviews—inevitable that we would have seen them given New Zealand’s later release—that the film doesn’t know what genre it is, whether it’s comedy, drama or documentary, an assessment with which we disagree. While the film puts a new spin on the term ‘eat the rich’, the last act wraps up the entirety of the film neatly: namely that for all the lessons that we might have learned, the fictional McGready family ticks on, with little changed. No, the outcome isn’t funny, but it is a call to action—it’s Winterbottom exercising pathos. Showing statistics about fast fashion, the income gap, and the single-digit earnings of Asian garment workers takes that one step further. Are we choosing to fund these lifestyles and the fast-fashion machine, or should we opt for the sort of designers often championed by this magazine, who work with Fair Trade, eschew seasons, and emphasize quality?
   And sometimes it takes a film that is largely entertainment to make us realize just what has been going on. The message could well be lost if this were an out-and-out documentary, which would have had a limited audience; better to have us question our consumerist habits—you know, the ones we still observed as we lavished Amazon with US$11,000 per second as the COVID-19 pandemic panic began—in the form of entertainment, ensuring a wider reach. It’s not the first to do this, and it won’t be the last—it’s a long tradition that includes The Smothers Brothers Comedy Hour and South Park on television and, more recently, the oddly slow-moving Brexit with Benedict Cumberbatch, and the German feature Curveball. There’s nothing more appealing in the grey depths of winter, with overseas travel not available to us, than sunny, colourful Greek locales. And when you can travel again, pack those labels with a more ethical background.—Jack Yan, Publisher

 


Katherine Langford named brand ambassador for L’Oréal Paris

Filed by Lucire staff/June 23, 2020/16.07


Katherine Langford, the 24-year-old Australian actress known for her role as Hannah Baker in 13 Reasons Why, is the new L’Oréal Paris international ambassador.
   Langford, who hails from Perth, WA, was a nationally ranked swimmer before embarking on an acting career, with a Skype audition for 13 Reasons Why. On the silver screen, she was one of the ensemble cast in the Daniel Craig starrer Knives Out, playing Meg Thrombey, and starred as Leah in Love, Simon, about a young man who comes out. Her next role is as Nimue in Cursed, a retelling of the Arthurian tales but with women in the main roles.
   Langford has become a role model for youth and is an advocate for mental health. She is also passionate about equality across gender, sexual orientation, age and race.
   She currently has 16·4 million followers on Instagram, making her a particularly influential celebrity for the French giant to reach a millennial audience.
   ‘L’Oréal Paris is the brand that creates what’s next in beauty with an essential message: everyone is worth it. It is all about learning how to love yourself, how to be bold, how to be confident!’ said Langford. ‘People my age should not be afraid to be themselves, because that’s what makes us beautiful. When you know you are worth it, you live your life to the fullest. Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons.’
   ‘We are thrilled to welcome Katherine to the L’Oréal Paris family. She is a role model, a talented and confident young woman using her platform for positive influence. Katherine’s star will only continue to rise. As a young radiant heroine who encourages people to believe in themselves, she’s the perfect spokesperson to embody our signature brand message: we are all worth it,’ said Delphine Viguier-Hovasse, L’Oréal Paris’s global brand president.
   Langford’s first campaign breaks later in 2020, for Air Mascara and Casting Crème.

 


Sophie Morris live-streams Songs and Stories from the Stage concert on June 18

Filed by Lucire staff/June 15, 2020/22.47

Singer, actor and presenter Sophie Morris will present a live-streamed performance, Songs and Stories from the Stage, from her living room on Thursday, June 18, at 7.30 p.m. NZST (0730 GMT, 8.30 a.m. British summer time), in partnership with Boosted NZ Live. The show will appear on Boosted and on Morris’s Facebook page.
   Morris, who Lucire profiled early in her career as a soprano in 2013, transformed her living room into a stage during the COVID-19 lockdown in New Zealand.
   ‘The world is a little different right now,’ she writes, ‘including the performance world. I wanted to share music and stories from my adventures as a performer—from my living room.’
   Viewers have the option to donate via her Boosted project page, with 50 per cent going to Pet Refuge NZ, a charity providing shelter for pets affected by domestic violence, and helping victims of domestic violence by removing one of the barriers to leaving violent home situations. The funds will help the charity build a new shelter, slated for a 2021 opening.

 


Beauty round-up: Irina Shayk’s ‘obsessed’ with Mimi Luzon; Ernő László brings back Marilyn Monroe’s toner

Filed by Lucire staff/May 18, 2020/17.18


There are plenty of companies out there who claim to be a favourite of a celebrity, but Mimi Luzon has gone one further and secured a video endorsement from Irina Shayk.
   Mimi Luzon’s Cyber C vitamin C serum is her latest high-strength addition to her eponymous range. It is formulated with a high 12 per cent concentration for almost instantaneous effect. It is an anti-ageing, brightening serum, with plenty of antioxidants, to protect the skin from damage and improve its elasticity. The serum is available at US$208 at mimi-luzon.com. And aside from Shayk, Elsa Hosk is another adherent.

Hello Norma Jean

Ernő László, a Makeup Museum partner, is celebrating the museum’s inaugural exhibition on the 1950s with the return of one of its classics, as used by the Norwegian-American actress Marilyn Monroe. Shake-It, a tinted toner treatment, has the same formula that it did back in the 1930s, and features limited-edition packaging that includes a custom red wax seal that represented Dr Erno László’s institute. Both Monroe and Greta Garbo used Shake-It.
   Shake-It will appear in the museum, with Garbo’s bottle in its original packaging, and Monroe’s prescription as written by Dr László himself.
   Shake-It comprises glycerin and cosmetic alcohol, applied externally after moisturizing. The result is an even skin tone, and a reduction of pores for a sheer finish for make-up application.

Getting a raise

Florida-based Victorialand Beauty is one of the few labels with packaging designed for the vision-impaired, with 11 unique raised symbols and Braille to help make skin care application easier. One of its products, the Skin-Loving Treatment For Eyes and Lips features a combination of some of nature’s best rejuvenators and powerful peptides, especially formulated to treat the delicate skin around eyes and mouth for a firmer, smoother-looking appearance. It reduces the look of under-eye puffiness, dark circles and fine lines and wrinkles around eyes and mouth. More at victorialandbeauty.com.

 


Pininfarina at 90: creating the future with connectivity, data and AI

Filed by Lucire staff/May 15, 2020/11.54

No doubt many of us have been forced into virtual environments with COVID-19, for those lucky enough to have benefited from the technological innovations of the last several decades. And companies like Pininfarina, the design house that has penned some of history’s greatest Ferrari cars, as well as more humble fare from mass-market manufacturers, recognize that the future isn’t just about the hand-crafted work that the company’s founders once knew, but about user experiences.
   As it celebrates its 90th anniversary, the Torino-based firm is offering automotive customers everything from concept and design to user experience through its responsive, multi-sensorial, on-board-experience demonstrator, AutonoMIA.
   Pininfarina envisages that AutonoMIA will help it explore how new technologies—AI, 5G, displays, haptics, sensors, natural interfaces, and, in the future, augmented reality, holographic displays and autonomous driving—can ‘re-enchant’ the driving experience.
   It has collaborated with ART of Umbria, which created the infotainment platform for AutonoMIA, along with the hardware and middleware. The application layer was designed with Siili Auto, a leading Finnish automotive software developer. ARAS supplied the seats and padded parts. The company will build on AutonoMIA with its partner WayRay with its holographic head-up display technology and new applications for autonomous driving, urban mobility and infotainment.
   ‘AutonoMIA shows how Pininfarina may combine experience design with creative technology, reinventing the on-board experience at a time when digitalization, connectivity, data and artificial intelligence are substantially redefining mobility. With its experience-design team and Partners, Pininfarina today helps its customers through mobility experiences which are getting more and more digital,’ said Silvio Pietro Angori, CEO of Pininfarina.

 


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