Lucire: News


November 14, 2015

Kryolan works its magic at Bambis: Heidi Klum, Marie Nasemann, Sylvie Meis, Franziska Knuppe among celebs

Lucire staff/9.48

Isa Foltin

The Bambi Awards for 2015, held on Thursday at the Berliner Stage Theater at Potsdamer Platz, partnered this year with family-run cosmetics’ company Kryolan, which created unique looks for attending celebrities.
   Among the celebrities were Heidi Klum, Sylvie Meis, Franziska Knuppe, Marie Nasemann, Oliver Pocher, Lena Gercke, Regina Halmich, Alexa Volquarts, Sabine Lisicki, Hilary Swank, Petra Döhler, Toni Garrn, Rita Ora, Pamela Anderson, Til Schweiger, Eva Padberg, Wolfgang Joop, Alexander Fehling, Nina Ruge, Jessica Schwarz, footballer Mesut Özil and Mandy Capristo, Stefanie Giesinger, Peter Weck, Judith Rakers, Uschi Glas and Dieter Hermann, and Hannah Herzsprung. Representing Kryolan were CEO Wolfram Langer and director Dominik Langer.
   With its origins in theatre make-up, Kryolan has since expanded into other cosmetics, and partners regularly with high-profile events in Germany and abroad. However, it remains the choice for many film and TV productions, and its make-up artists worked on the Bambi celebrities in styling lounges at the venue. ‘Glamorous make-up with a harmonious complexion and accentuated lips or eyes is ideal for an evening event like the Bambi Awards,’ said Dominik Langer in a release. ‘We are pleased to contribute to Bambi with our many years of experience as professional make-up artists.’ As part of the partnership, Kryolan offered two looks for customers, products for which they could get at Kryolan retailers.

Andreas Rentz

Isa Foltin

November 13, 2015

Footwear shopping: Kendall Jenner, Kylie Jenner choose Uggs; Snkr launches in New Zealand for sneaker aficionados

Lucire staff/9.13

Michael Simon

Kendall Jenner and her sister Kylie shopped for Classic Slim styles at the Ugg Australia flagship store at 600 Madison Avenue, New York. The sisters are Ugg fans, Kylie choosing the black Bethany design and Kendall the chestnut-coloured Amie. The Classic Slim line has a slimmer silhouette, as the name implies, and has improved arch support and traction, says the company. Kendall also chose the Ugg Shearling Trapper hat, Alena slippers and the Ugg Classic boots, while Kylie bought the Scuff slipper and Classic boots.
   The Banks Group has launched Snkr, a footwear retailer that focuses exclusively on sneakers, recognizing that they are fashion statements unto themselves. In the words of the company, ‘It’s a celebration of the art of sneaker design and the undying love of sneaker collectors. It’s a place where sneaker addicts feel understood.’ Brands include Nike, Adidas, and New Balance, among others. Like all new retailers, you have the option of ordering online at—though Snkr also has physical branches in Wellington (Lambton Quay store shown), Lower Hutt and Riccarton, New Zealand.

Michael Simon

Nike Air Max Thea Premium, NZ$179·99.

New Balance 530 Athleisure in white, NZ$199·99.

Converse Chuck Taylor All Star Lux Missoni Mid, NZ$159·99.

November 4, 2015

News in brief: Deadly Ponies’ Len Lye tribute collection; Net-a-Porter group launches All for You campaign

Lucire staff/12.04

Deadly Ponies will launch a capsule collection in honour of New Zealand-born artist Len Lye (1901–80) in November. Lye’s experimental films saw him scratch, paint and stencil directly on to film; he was also a gifted and well known sculptor. Working with the Len Lye Foundation and the New Zealand Film Archive, Deadly Ponies has re-created the energy from Lye’s work on to a series of bags, wallets and scarves. The launch commemorates the recent opening in July of the Len Lye Centre in New Plymouth, an initiative between the Foundation and the Govett–Brewster Gallery, which houses much of Lye’s work.
   Net-a-Porter and Mr Porter have launched a joint campaign for the holidays, showing how a package gets from origin to recipient, but with a fanciful twist, where models in chiffon gowns get garments from rails, paper butterflies become pocket squares, and each package gets a spritz of perfume. Released on November 3 and directed by Us, the British creative directors Christopher Barrett and Luke Taylor, the campaign emphasizes the two brands’ personalized service, hashtagged #AllforYou.
   Alison Loehnis, president of the Net-a-Porter Group said, ‘Our first joint campaign, All for You, highlights the year-round mission of our businesses: to deliver exceptional service and style to our customers around the globe, making Net-a-Porter and Mr Porter the ultimate online destinations for luxury gifting this holiday season.’

November 3, 2015

Burberry launches festive campaign with Sir Elton John, Rosie Huntington-Whiteley, Naomi Campbell, Michelle Dockery

Lucire staff/23.48

Dan Medhurst

Dave Benett

Burberry has launched a new promotion for Christmas that pays tribute to Billy Elliot, featuring Sir Elton John, Naomi Campbell, James Corden, Julie Walters (who starred in the original film), Romeo Beckham, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley.
   ‘Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15-year anniversary through our festive campaign. It was also a huge privilege to work with such amazing and iconic British talent—the cast are quite simply some of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film,’ said Burberry CEO Christopher Bailey. Bailey, as chief creative officer for the firm, also directed the three-minute promotion, which was shot at Park Royal Studios in London.
   The three-minute film, which features original footage from Billy Elliot and ‘Cosmic Dancer’ by T Rex, received its première at Burberry’s flagship store at 121 Regent Street before it was released online at 7 p.m. tonight. Sir Elton, Walters, Campbell, Rosie Huntington-Whiteley, Beckham and Bailey were among the VIPs present. It then launched on Burberry’s own website and various channels such as Instagram, YouTube, Facebook and Weibo till the end of the year.
   Mario Testino shot the related stills for the campaign featuring Campbell, Beckham, Rosie Huntington-Whiteley and James Bay.
   The release coincides with Burberry making its full festive gifts’ range, including its heritage trench coat and cashmere scarf, available both online and in stores. Its Book of Gifts also débuts today at its website.
   Burberry will also donate £500,000 to be split between two charities, Place2Be and the County Durham Community Foundation, which help the Easington community where Billy Elliot was set.

October 14, 2015

Nivea launches #standfirm campaign for its Q10 Firming Body Lotion: ageing shouldn’t mean invisibility

Lucire staff/13.49

Nivea has released a campaign for the Australian and New Zealand markets, promoting its Q10 Firming Body Lotion.
   Featuring lettering artist Georgia Hill and her mother, Judy, the video discusses how roles change. Mothers help their children find themselves when they are being brought up, and later in life, the video shows how children can return that sense of self-confidence to their mothers.
   Hill said, ‘My mum and I wanted to do this campaign because we both relate to it. I think it’s something you don’t realize until you are older yourself, but I’ve always had my mum there to help build my confidence in a way that is so consistent you almost forget how it shapes you—until you need to do the same for her in return.’
   The touching, matter-of-fact video reinforces a study from Nivea that polled 400 Australian mothers and daughters about ageing. Eighty-seven per cent of women feel ageism is a reality, with over 76 per cent believing it is more prevalent toward women, and over 70 per cent see Hollywood contributing to this culture.
   Sixty-eight per cent of women feel they are being made invisible by society as they age.
   Ninety-four per cent of women believe they should be more mindful of helping other women feel more visible, and 94 per cent, similarly, feel mothers need to be reminded of their worth.
   Nivea’s #standfirm campaign—very likely an intentional play on words—wants to highlight how women can share affirmations. ‘Getting older does not mean we are not getting more fabulous and wiser,’ noted media commentator Bianca Dye in a Nivea release. Nivea invites people to watch the video and to share it with their affirmations.

October 9, 2015

Lucire TV on the red carpet: Helen Mirren, Lady Gaga, Cate Blanchett, Rooney Mara, Carey Mulligan

Lucire staff/11.46

FX Networks

Speaking on the red carpet at the première of Trumbo at the London Film Festival, Helen Mirren says that US culture is well known globally because of its film industry.
   The new film, about real-life US screenwriter and novelist Dalton Trumbo, starring Bryan Cranston, Diane Lane, John Goodman and Mirren herself, and directed by Jay Roach, depicts the Trumbo’s career and his blacklisting as one of the Hollywood Ten who refused to testify before the House Un-American Activities Committee (HUAC) in 1947. Trumbo won two Academy Awards while blacklisted, with one awarded to a front writer and another to his pseudonym.
   Mirren says, ‘Film is still used for propaganda. It’s an incredibly strong propaganda tool, which is why Hollywood, in the ’50s was so nervous. It was recognized obviously in the Second World War, film was used as a propaganda tool, and so there was a great fear of the use of film as propaganda, and indeed it still is.
   ‘The reason American culture is so well known throughout the world much more than any other culture is because of the power of the American film industry. We are very lucky in America in that it really, ultimately, the American film industry is just about money. It’s not about politics: they’ll just do whatever sells, and in a way that’s a good thing.’
   Other celebrities on the red carpet this week included Cate Blanchett, who arrived at the screening of her film Truth in Los Angeles, wearing a white Proenza Schouler cut-out dress, with a high neck. Rooney Mara, at the New York première of Pan, in which she plays Tiger Lily, also went for white in a mini-dress with velvet ruffles.
   Lady Gaga has made her acting début in America Horror Story: Hotel, wearing a glamorous, asymmetric Brandon Maxwell red gown with a thigh-high slit, and Carey Mulligan donned Chanel with plenty of glitter and ruffles for the Suffragette première on Wednesday.

October 1, 2015

Ikea extends itself into fashion: you read it here first last year

Lucire staff/23.16


September 29’s Ikea Fashion Show at Moda di Milano (hashtagged both #IKEAfashion and #IKEAtemporary) showcased work from two designers who collaborated with the Swedish-founded furniture conglomerate.
   ‘With a number of new collections that have been developed in collaboration with fashion designers, Ikea is stepping into new territory—one from which we can learn a lot,’ according to the company.
   Giltig by Katie Eary and Svärtan by Martin Bergström will see their collections retailed in 2016, but they received a boost in profile thanks to their appearance at one of the top fashion weeks in the world.
   For us, the first thing that came to mind when seeing Ikea fashion was Stefan Engeseth’s (below right) prediction, published in Lucire first last year, and later in, the Daily Mail, The Guardian and Flare, plus a number of newspapers and news websites: that fashion should be Ikea’s next industry.
   At the time, Ikea had no such plans officially, but it isn’t surprising to see another one of Engeseth’s predictions come true. He came up with the idea of Coca-Cola being served through taps at home before Coke itself actually trialled that idea, plus another, over 15 years ago, on how cellphones could connect two strangers, albeit not through an app.
   We wrote: ‘Engeseth says that Ikea’s expertise lends itself easily to the world of apparel …
   ‘He believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
   ‘Ikea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be “tailored” at home in inventive ways without the need for complex sewing.’
   Last year, Lucire publisher Jack Yan added, ‘This taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanœuvring many existing fashion labels. Ikea has an international retail base and it has distribution down to a fine art.’
   When we asked him about the Ikea show in Milano yesterday, he had his reservations about some of the designs, but stated, ‘It’s good that Ikea takes its first step into fashion, and rewarding to see them developing the concept more now.’
   He was also buoyed by seeing that, after the show, Ikea’s official Twitter account went back to his blog post late last year about Ikea fashion, and “favourited” a Tweet about it. Engeseth even preempted the hashtag used back in 2014.
   There’s no sign that Ikea fashion will be in a composite format, ready for its customers to assemble, but Engeseth appears to have been right that the brand would extend itself into the new segment.

September 30, 2015

Bar Refaeli, Pelé and Lapo Elkann celebrate Hublot’s Big Bang watch anniversary at new production warehouse

Alex Barrow/10.17

Hublot, the luxury watch company, opened an expansive new production warehouse in Nyon, Switzerland on the 10-year anniversary of their iconic Big Bang watch on Tuesday.
   Three hundred guests from around the globe attended the opening event including ambassadors, VIP guests, friends of the company and journalists. The milestone ceremony was further endorsed by notable Hublot ambassadors Pelé, Bar Refaeli and Lapo Elkann who contributed to the handing over of keys ceremony.
   To celebrate the sweeping popularity of the large watch, the warehouse was developed to keep up with enormous production demand. With the first major production centre being built just six years ago, this feat recognizes and celebrates the vast success the company has had with their luxury watches.
   Owned by big-brand conglomerate LVMH, Hublot has consistently enhanced and cemented their reputation as high-quality, skilled watchmakers recognized the world over. Over the past decade the Big Bang watch has been celebrated at various award ceremonies internationally in Genève, Japan and the Middle East. With the rapid success of the company in such a short time, the decade anniversary celebrations of the Big Bang watch indicates that Hublot aren’t even considering slowing down their economic boom.
   Based in Switzerland, the new warehouse is destined to house over one hundred work stations which will bring Swiss employees up to over 400 people working for the company. Due to the high sales of the last decade, the company have afforded SFr 20,000,000 into the project. To further celebrate the acheivements, the company has launched a “decade of success” campaign across the 73 Hublot stores worldwide.—Alex Barrow

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