Lucire: News


September 1, 2016

Doutzen Kroes is new Hunkemöller brand ambassador, with input into her own lingerie collections

Bhavana Bhim/11.21

Franziska Krug/Getty Images

Lingerie brand Hunkemöller announced at a function on Wednesday at the Hotel de Rome in Berlin that Doutzen Kroes is its new brand ambassador. The collections, which have the international model’s design input, will be called Doutzen’s Stories and will give a glimpse of Kroes and the æsthetic she brings to the brand.
   ‘I’m in the fashion business for quite some time now, but I never had the chance to design my own collection. This is an amazing new opportunity for me and I’m really proud to show the world a bit more about me and my passion for lingerie—through my collection for Hunkemöller,’ said Kroes.
   The collection has a diverse range of looks, including bralettes combined with a high-waist slip, a seductive jumpsuit, a slip dress and a kimono. Together with Zoë Price-Smith, the brand’s design director, Kroes introduced her collection with a living installation at the hotel.
   Besides the guests at the event, fans from around the world could follow the show via a Facebook live stream.
   The event focused around a fashion show, in which the brand released the new collection. Hunkemöller’s CEO Philip Mountford revealed Kroes to the audience with a video, followed by a personal appearance of the model on stage.
   ‘I am delighted that we have secured Doutzen Kroes as our new brand ambassador. Doutzen truly represents our brand values and as one of the top models in the world she will help endorse our brand awareness on an international scale. She is a natural, radiant, beautiful, glamorous and, of course, very sexy woman. Over the next two years we will work with Doutzen to design outstanding brand collaborations,’ said Mountford.
   Alexandra Legro, global marketing and communication director at Hunkemöller presented an interview video about Kroes, introducing the audience to her style and personality (below). ‘We are really proud to have Doutzen joining us as our new Brand Ambassador. Her personality and her passions are going to inspire a whole new direction for our products, our marketing and create some truly unique campaigns,’ said Kroes.
   The event and Kroes’s appointment had been teased on social media and on YouTube.
   The first Doutzen’s Stories collection will be released online on October 27, and heads into retail stores on October 31. Prices vary from €14·99 to €44·99. The collection can be previewed on the Hunkemöller website.Bhavana Bhim

Franziska Krug/Getty Images; Isa Foltin/Getty Images

July 4, 2016

Sponsored video: in the spirit of Jurassic World, Energy Online launches its latest spot

Lucire staff/10.31

Energy Online has launched a sequel to its viral video from 2015, which showed door-to-door power company salespeople get scared off by an angry door-knocker.
   The message from the Genesis Energy brand is that door-knocking is so 20th-century, and it’s far easier and less threatening if you went to a website to make up your own mind.
   Even though the ad proved a hit, Energy Online has decided to do a follow-up for 2016, with the action dialled up considerably in a post-Jurassic World era.
   The salespeople are more international this time and have a range of accents, although the surprise guest who greets them only has one: scary.
   A house with a sign, ‘Doorknockers Beware’ and an illustration of a dinosaur tells the sellers just what to expect. The connection between a prehistoric creature and door-knocking being old-fashioned might not be that subtle, but it makes for a very humorous spot.
   The real kicker is that the dinosaur is called ‘Mr T’, though it’s not as big as a tyrannosaurus rex.
   And while filmed in a “hidden camera” style, don’t fear: the salespeople are actors and, like the 2015 spot, there’s some clever computer-generated imagery involved.
   Energy Online says that, on average, people spend nine minutes a year interacting with their power company, so they wanted something fun to cut through all the messages and media people get these days.
   As a challenger brand, they wanted things to be more fun and light-hearted, and hired Contagion, the agency, to create the various spots for them.
   You can sign up to Energy Online with the button in the video below.

Post sponsored by Energy Online but all thoughts and statements are our own

Filed under: New Zealand, TV
June 24, 2016

Jameson’s Caskmates launch in New Zealand, blending whiskey and stout; Stadler Form launches art-déco fan

Lola Cristall/23.23

Jameson Caskmates has launched in New Zealand, after its successful run in Ireland last year. Jameson loaned some of its Midleton Distillery casks to the Franciscan Well brewery in Cork to see what would happen to the brewery’s Irish stout, after a plan was hatched by Jameson Master Distiller, Brian Nation, Master of Whiskey Science, Dave Quinn, and Franciscan Well founder and head brewer, Shane Long when they met in Cork. The casks were then returned to the Distillery and filled with Jameson Irish Whiskey.
   The result was a Jameson Caskmates: a triple-distilled, ‘once stouted’ whiskey with a distinctive taste that features notes of coffee, cocoa, butterscotch and gentle hints of hops.
   Jameson expects that those who enjoy craft beer and whiskey will take to the blending of two disciplines, with a particularly versatile drink. Jameson Caskmates is bottled at 40 per cent ABV and goes on sale in New Zealand from July 2016, with an RRP of NZ$55·99.
   Stadler Form’s art-déco Q Fan is a stunning work of art that looks gorgeous in any part of the home. While it’s a considerably quiet fan, the strength of the three blades projects plenty of cool air. Whether the simplicity of silver or the boldness of bronze, each colour flawlessly complements its surroundings. Weighing as light as 4 kg (slightly less than 9 lb) the fan comes in three distinct speed levels, adapting according to the environment. Despite the intensity of the hot temperature, it rapidly releases cool air in a minimal amount of time. Designed by famous designer Carlo Borer, the fan is in the form of the letter Q, its stainless steel shaped into an absolute work of art.
   The brand was founded by Martin Stadler in 1998 in Zug, Switzerland. Stadler Form collaborates with renowned Swiss-based designers including Kurt Zimmerli, Fabian Zimmerli and Mathias Walker. Stadler Form has become an internationally distinguished brand, distributing its array of inventive products to more than 40 countries, including humidifiers, fans, air purifiers, heaters, dehumidifiers and aroma diffusers.—Lola Cristall, Paris Editor, and Lucire staff

June 22, 2016

Kate Moss and Rimmel celebrate 15 years with new lipstick and nail polish collection launched in London

Lucire staff/17.02

David M. Benett

Kate Moss and Rimmel London have released their latest collaboration celebrating the supermodel’s 15-year relationship with the beauty brand.
   The Kate Moss Rimmel 15th Anniversary Collection comprises Moss’s favourite nude and red lip and nail shades.
   Journalists, bloggers and other guests were invited to a London house where Moss modelled two outfits, initially a black Equipment shirt with red hearts, and a green jacket over a sheer black top.
   Guests were treated to manicures using Rimmel’s new Supergel nail polish shades by manicurist Adam Slee, before a lipstick master-class by make-up artist Kirstin Piggott.
   Stylist Zoë Bedeaux and Scott Wimsett hosted a session where Moss talked of her 15-year association and how her fashion outfits inspired the Collection. Guests then could inspect those outfits and discussed how they inspired the nude and red shades.
   In a release, Moss said, ‘I’m incredibly proud of my 15-year relationship with Rimmel. It’s a brand very close to my heart; my first ever lipstick was Rimmel Heather Shimmer. The partnership has strengthened and evolved over the years, with me taking an actively creative role. The new anniversary collection echoes some of my favourite London looks from the last decade and a half. I’ve focused on reds and nudes because they’re the colours I love to wear—each shade reflects a different side of me.’
   In the collection, the Lasting Finish Lipstick by Kate comes in six shades and can last eight hours, numbered 51 through 56; and the Super Gel Nail Polish by Kate gives a shine that lasts for 14 days, and comes in four shades (nos. 15, 42, 44 and 71).

David M. Benett

June 17, 2016

Sponsored video: Chris Fonseca breaks barriers, with Smirnoff Ice Electric

Lucire staff/14.12

Via Chris Fonseca, on Instagram

We love ideas that challenge convention (otherwise this title wouldn’t exist), and Chris Fonseca’s work does just that.
   He’s a dancer, choreographer and dance instructor who happens to be profoundly deaf after suffering meningitis as a child. But that didn’t stop Fonseca from developing a love of dance, and it’s that love that the Smirnoff Ice Electric Flavors range taps into with its latest campaign.
   This hasn’t been created cynically for marketing Smirnoff—Fonseca has been teaching in South London, where both deaf and hearing people go to learn how to dance. He has, however, taken the idea across the Atlantic thanks to Smirnoff, and you can see his New York class for yourself on social media (check out Fonseca’s Instagram at for more). Among those at one New York class were Jeremy Strong, a choreographer for Jason DeRulo, and C. J. Salvador, a dancer for Justin Bieber, notes Vibe, which attended in May.
   Fonseca’s absolutely right: there’s no reason a deaf person cannot be great at dancing, and he gets his students to count the beat through vibrations, especially the bass. He further incorporates the lyrics of the song into his dance. His aim is to break barriers, and to make sure that that deaf people can do whatever they wish. ‘[Being deaf] does not stop me from making everyday achievements,’ he told the BBC.
   ‘I always say to those young people not feeling body-positive to keep going, like everyday barriers, challenges, keep going: you don’t know how close you are to making a breakthrough. Keep believing anything is possible. Your time is coming soon.
   ‘My motto is: dreams don’t work unless you work. Dreaming, believing, and achieving.’
   A very telling image on his Instagram shows Fonseca leading his class and on the mirror are the words, ‘How do you know if you don’t try?’, a term that he has hashtagged as well. Smirnoff, meanwhile, has taken more polished shots for its Ice Electric campaign, promoting its non-carbonated, plastic-bottled line—their idea is that you can take your Smirnoff drinks on to the dance floor more readily than when it was bottled in glass.
   His teaching has reached the media, including a cover story for the British Deaf News, which he hashtagged as his proudest moment.

Post sponsored by Smirnoff

June 13, 2016

Zlatan Ibrahimović launches A–Z sportswear line; Aéropostale shows off summer ’16 trends

Lucire staff/20.24

Aéropostale, Inc. has announced its summer 2016 trends. The international retailer, with 744 stores in the US and Puerto Rico, 41 in Canada and 310 licensees globally, says the season is about getting away, with a range showcasing a classic, simple, retro look. For women, the trends are ‘Topanga Canyon’, a boho-chic, ’60s look; ‘The Left Coast’, inspired by southern California surf culture with vibrant citrus colours; and ‘Castaway’, light and airy looks with floral prints and water-related motifs. For men, Aéropostale forecasts ‘Wet ’n’ Wild’, with bright, coral shades; ‘Nocturnal Surf’, with neon shades mixed with black and contrasted with grey and white; and ‘Tropic Thunder’, with tropical jungle colours.
   Professional footballer Zlatan Ibrahimović has launched his A–Z sportswear line, with a stark, début video about determination and proving the doubters wrong. ‘Play them, beat them, surprise them, never show weakness. Who will conquer? I will,’ says Ibrahimović in his video. ‘You will sweat, cry, scream, bleed … Only one thing will take you from A to Z: you.’ The video was created by Forsman & Bodenfors and directed by Philippe Templeman.
   Ibrahimović says he was driven by what he went through in his past. ‘All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities. But I took my opportunity. I trained harder than everybody else. I needed to be ten times better than the other ones, because of my background and because of where I came from. This is my way of giving back to all the people out there. This is the people’s brand. I am the people’s man. That is the way it is.’

Daniel Blom/Acne Photography

June 2, 2016

Karen Walker Eyewear releases campaign for limited-edition 2016 Superstars range, including Parris Goebel video

Lucire staff/15.00

Mikhail Gherman

Above: Karen Walker Eyewear’s Cosmonaut style (NZ$409), part of its limited-edition Superstars releases for 2016.

Karen Walker Eyewear has just released its campaign imagery for its limited-edition Superstars range.
   The campaign has been photographed and art-directed by Walker’s husband, Mikhail Gherman.
   An additional video, called Karen Walker Dancing Heads, featuring choreographer–rapper Parris Goebel, has also been released, a collaboration between Goebel, Walker and videographer Barnaby Roper.
   The brand releases a limited-edition Superstars line each year, which takes its most famous styles and re-releases them with new colours.
   The Superstars line for 2016 comprise favourites Harvest and Super Duper, with new shapes dubbed One Orbit, Moon Disco, Cosmonaut and Star Sailor.
   The company says this year’s range has ‘astronaut-inspired colourways’, with classic black, Crazy Tort (Karen Walker Eyewear’s popular tortoiseshell style), and yellow and rose-gold mirror with metal detail.
   Superstars is available from Liberty in the UK (from May 5), Barney’s (from May 16), Karen Walker stores (from May 23) and other global partners (from June 1).

Mikhail Gherman

Above, from top: Super Duper, in gold (NZ$349). Harvest (NZ$349). Moon Disco (NZ$349). One Orbit (NZ$369). The remaining three photographs are of the Star Sailor style (NZ$409).

May 21, 2016

AmFAR Cannes gala raises $25 million: Katy Perry, Sonam Kapoor, Bella Hadid, Doutzen Kroes, Paris Hilton among VIPs

Lucire staff/13.33

Pascal Le Segretain; Gareth Cattermole; Kevin Tachman/AmFAR

The swankiest do during the Festival de Cannes is the AmFAR gala, held at the Hôtel du Cap-Eden-Roc, and presented by Harry Winston and Bold Films. The event, Cinema Against Aids, raised over US$25 million supporting AmFAR, the Foundation for Aids Research, and its pursuit of a cure for HIV–Aids. Sponsors included the Weinstein Company, Renault, and Moët Hennessy.
   Kevin Spacey MCed the event, with his impressive mimicry, playing Johnny Carson, Bill Clinton, Jack Lemmon, Al Pacino, and his Frank Underwood from the US House of Cards remake. Adrien Brody, among others, furnished artwork that was auctioned to raise funds for AmFAR; other items included a Damien Hirst sculpture and a week-long stay at Leonardo DiCaprio’s home in Palm Springs. Swiss art auctioneer Simon de Pury presided over the auction.
   Katy Perry (in Marchesa), the Village People, Sister Sledge and the Bluebell Girls performed live, and Carine Roitfeld curated a fashion collection with a disco theme featuring Karlie Kloss (who arrived in Marchesa), Jourdan Dunn, Bella Hadid, and Doutzen Kroes (who arrived wearing Tom Ford), among others. The collection raised over US$1 million.
   Celebrities attending included Brody and DiCaprio, Harvey Weinstein, Dame Helen Mirren (who, like so many of her L’Oréal Paris spokespeople attending, wore make-up from the brand), Milla Jovovich, Paris Hilton (with jewellery by Avakian), Barron Hilton, Uma Thurman, Sonam Kapoor (in Ralph & Russo), Heidi Klum, Irina Shayk (in Miu Miu), Faye Dunaway, Alessandra Ambrosio (in Redemption, with Jimmy Choo shoes and jewellery by Boucheron), Toni Garrn, Jasmine Tookes, Karolína Kurková (in Armani Privé and Harry Winston jewellery) and Archie Drury, Ana Beatriz Barros (in Ralph & Russo), Petra Němcová (in Georges Chakra with jewellery by Chopard), Barbara Palvin (in Armani Privé), Hailey Clauson, Sasha Luss, Sharam Diniz, Valery Kaufman, Izabel Goulart, Sophie Taylor, Chanel Iman, Liu Wen, Elle Fanning, Joel Edgerton, Orlando Bloom, Chris Tucker, Kirsten Dunst, Vanessa Paradis, Diego Luna, Mads Mikkelsen, Joel Edgerton, Juliette Binoche, Rosie Huntington-Whiteley, Eva Herzigova, Chloë Sevigny, Julian Lennon, Lewis Hamilton, Matt Bellamy, Adriana Lima, Nicolas Winding Refn, Nina Agdal, Elif Aksu, Mert Alas, Alina Baikova, Natasha Poly (in Roberto Cavalli), Mischa Barton, Boris Becker, Dean Caten, Dan Caten, Eva Cavalli, Anna Cleveland, Mina Cvetković, Heidi de la Rosa, Lily Donaldson, Isabeli Fontana, Georgia Fowler, Luma Grothe, Jessica Hart, Jacquelyn Jablonski, Xiao Wen Ju, Liya Kebede, Lara Leito, Maryna Linchuk, Angela Lindvall, Sasha Luss, Catrinel Marlon, Angela Martini, Stella Maxwell, Margot Moe, Mia Moretti, Hanne Gaby Odiele, Soo Joo Park, Marcus Piggott, Julia Restoin Roitfeld, Vladimir Roitfeld, Olivier Rousteing, Remo Ruffini, Dragos Savulescu, Lucky Blue Smith, Lara Stone, Daria Strokous, Kasia Struss, Jasmine Tookes, Dasha Zhukova, and AmFAR board chairman Kenneth Cole.

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