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Katherine Langford named brand ambassador for L’Oréal Paris

Filed by Lucire staff/June 23, 2020/16.07


Katherine Langford, the 24-year-old Australian actress known for her role as Hannah Baker in 13 Reasons Why, is the new L’Oréal Paris international ambassador.
   Langford, who hails from Perth, WA, was a nationally ranked swimmer before embarking on an acting career, with a Skype audition for 13 Reasons Why. On the silver screen, she was one of the ensemble cast in the Daniel Craig starrer Knives Out, playing Meg Thrombey, and starred as Leah in Love, Simon, about a young man who comes out. Her next role is as Nimue in Cursed, a retelling of the Arthurian tales but with women in the main roles.
   Langford has become a role model for youth and is an advocate for mental health. She is also passionate about equality across gender, sexual orientation, age and race.
   She currently has 16·4 million followers on Instagram, making her a particularly influential celebrity for the French giant to reach a millennial audience.
   ‘L’Oréal Paris is the brand that creates what’s next in beauty with an essential message: everyone is worth it. It is all about learning how to love yourself, how to be bold, how to be confident!’ said Langford. ‘People my age should not be afraid to be themselves, because that’s what makes us beautiful. When you know you are worth it, you live your life to the fullest. Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons.’
   ‘We are thrilled to welcome Katherine to the L’Oréal Paris family. She is a role model, a talented and confident young woman using her platform for positive influence. Katherine’s star will only continue to rise. As a young radiant heroine who encourages people to believe in themselves, she’s the perfect spokesperson to embody our signature brand message: we are all worth it,’ said Delphine Viguier-Hovasse, L’Oréal Paris’s global brand president.
   Langford’s first campaign breaks later in 2020, for Air Mascara and Casting Crème.

 


Hublot launches Big Bang E smartwatch, with enhanced features

Filed by Lucire staff/June 5, 2020/9.39

Hublot, an LVMH subsidiary that celebrates its 40th anniversary this year, has showcased its new Big Bang E (officially styled as BIG BANG e) watch, following up from the original Big Bang of 2005 and its first connected version in 2018.
   The Swiss luxury brand’s latest offering has a black ceramic or titanium case in a “sandwich” construction, comprising 42 components, 27 for the K Module case. The hour numerals are metallized under the sapphire crystal, which is covered with an AMOLED high-definition touchscreen. Pushing down on the crown activates the controls. In addition to the analogue watch function, there is a perpetual calendar with a moon phase or a second time zone. The watch is water resistant to 30 m.
   Powered by Google Wear OS, users can download additional apps on Google Play. It also connects to Google Assistant and Google Pay.
   As part of its launch, and as part of the #HublotLovesArt movement, the first edition will show eight dials created by artist Marc Ferrero. Every three hours, the dial changes colour. On each full hour, a five-second animation plays. These are shown in the video below.
   ‘Electronic watches were created in Switzerland using quartz in the 1970s. Fifty years later, we are continuing in the same innovative vein by producing a second smartwatch which boasts an extremely high level of technological sophistication, whilst embodying all the æsthetic values, technical features and excellence that have ensured the reputation of our Big Bang collection. Ever more faithful to our “Art of Fusion” motto, we wanted the Big Bang E to unite Hublot’s highly advanced technical materials with the very latest innovations from today’s digital world,’ said Ricardo Guadalupe, CEO of Hublot.
   Hublot will make the Big Bang E available on its website and on China’s Wechat network, before it becomes available in boutiques and the traditional retail network.

 


Facebook’s demise wouldn’t affect us much

Filed by Jack Yan/May 30, 2020/11.14

Like many other publications, Lucire sends updates to Facebook, Twitter and Mastodon. Occasionally we’ll Instagram an image to a story. However, we’ve had reservations about social media, especially Facebook, for over a decade. In November 2010, we wrote on our Facebook page, ‘We have stopped the automated importing of notes to this Facebook page. These stories receive around 200–400 views each, but that also means that our site loses 200–400 viewers per story.’ At that stage we probably had around 600 fans on the Lucire fan page, showing you just what cut-through pages were getting before Facebook intentionally broke its sharing algorithm to force people to pay to get the same reach. (Reach dropped 90 per cent overnight.) We didn’t feel any desire after that to build social media presences, because we spotted the con—as did this YouTuber:

   Back then, Facebook allowed the importing of articles via RSS, which meant everything from Lucire’s news pages automatically wound up on the social network. It was a crazy idea, when you look back: it wasn’t designed to drive traffic to our main site, it only made Facebook and Mark Zuckerberg rich as you spent more time in their walled garden.
   Even after we stopped, we still shared headlines to Facebook, thinking that these would entice fans sufficiently to click through. At one stage, we could see referrals from Facebook among our stats, but these days, there is no correlation between the Facebook reach numbers and the actual views of the story on our own site.
   In 2016, NPR posted a headline to its Facebook page, ‘Why Doesn’t America Read Anymore?’ but the contents of the article read, ‘We sometimes get the sense that some people are commenting on NPR stories that they haven’t actually read. If you are reading this, please like this post and do not comment on it. Then let’s see what people have to say about this “story.”’ You can predict what happened: the link got plenty of comments. Anyone who says that Americans don’t get irony is gravely mistaken.
   Even in the late 2000s I was saying we lived in a ‘headline culture’ where people might never read the article itself, and social media have exacerbated this phenomenon. Many social media today, including the largest sites, are little more than glorified Digg sites, places where links are shared, but not necessarily places which drive traffic.
   Of course there will be exceptions to the rule, but generally, social media do not mean engagement. A 2015 study by Parse.ly showed that social media-referred readers engage the least with a given article. Search engine-referred readers were slightly better. But the best came from those who were already loyal readers on the site.
   In an age of “fake news” I do not believe the statistics will have improved, particularly on websites whose businesses thrive on outrage. People are divided into tribes where they seem to derive some reward for posting more links that support that aims of those tribes: a situation rife for exploitation, if certain countries’ investigations are to be believed. Certainly as early as 2014 I was warning of a ‘bot epidemic’, something that only became mainstream news in 2018 with The Observer’s exposé about Cambridge Analytica.
   But none of that bad news broke the addictions many people have to these websites. On our ‘about’ page on Facebook, we note: ‘Fast forward to (nearly) the dawn of the 2020s. We won’t lie to you: we’re not fans of how Facebook says one thing and does another. In our pages, we’ve promoted based on merit, and Facebook wouldn’t actually pass muster if it was a fashion label.
   ‘We know Facebook is tracking you, often more than your settings have allowed. Therefore, we’re consciously trying to limit the time you spend on this website.
   ‘However, we also know that we should maintain a Facebook presence, as there are many of you who want that convenience.’
   Nonetheless, I regularly wonder if that convenience is even worth it if there is no correlation with readership.
   Twice this month I was locked out of Facebook, because, allegedly, there was unusual activity. If checking your Facebook on a far less regular basis—say a couple of times a week—is unusual, then I’ll expect to get locked out far more frequently. As the importing of our Tweets to Facebook is driven by another program (on IFTTT), and that is linked to my personal account (one that I haven’t updated since 2017), then each time Facebook blocks me, it breaks the process. It’s also a website that has bugs that were present when I was a regular user in the late 2000s through to the mid-2010s, including ones where we cannot even share Lucire links because the site automatically ruins the address, rendering the previews anywhere from inaccurate (claiming the page doesn’t exist) to useless (taking you to a 404). Only the text link will work.
   We get the occasional like and share from our Facebook, although these do not inform our editorial decisions.
   We won’t go so far as to proclaim the end of social media, regardless of how angry the US president gets with fact checks; but we’ve been sceptical about their worth for publishers for a long time, and there are increasing days where I wonder whether I’ll even bother reconnecting the sharing mechanism from Twitter to Facebook if Facebook breaks it again. The question I’m really asking is: does the presence of links to our articles matter much to you?
   Ultimately, I care about all our readers, including Facebook users, and that remains the overriding motive to reconnect things one more time after Facebook locks me out. And I suppose the lock-outs in 2020 are much better than the ones during most of the 2010s, where Facebook forced you to download a “malware scanner” on false pretences, planting hidden software with unclear purposes on to millions of computers around the world. Their record is truly appalling, and if Facebook vanished overnight, I wouldn’t shed a tear.—Jack Yan, Publisher

 


Sofia Vergara, Foster Grant team up on new affordable eyewear line and charity initiative

Filed by Lucire staff/May 21, 2020/13.03



FGX International, part of Essilor International, the French optics’ company, has launched the Sofia Vergara × Foster Grant range of reading glasses, sunglasses and SunReaders for outdoor reading.
   In addition, Vergara and the Foster Grant brand have announced a Specs for Specs charity initiative, where the company will donate one pair of reading glasses to RestoringVision, the world’s largest non-profit provider of reading glasses to people living in impoverished communities around the world, for every pair of Sofia Vergara × Foster Grant eyewear sold.
   Some 2,700 million people lived with uncorrected vision, and 1,000 million need reading glasses to correct their vision. Since 2008, FGX has donated over 11 million pairs to RestoringVision to help this cause.
   The Sofia Vergara × Foster Grant range is keenly priced between US$31 and US$41, and is available at fostergrant.com/sofia-vergara-foster-grant, www.readers.com, and www.walmart.com. The range, curated by Vergara, comprises 24 styles in fashionable colours.
   Vergara collaborated with Foster Grant creative director and senior vice-president of product development, Matthew Coon. The reading glasses feature a range of magnifications for both traditional readers, and advanced lenses with a blue light coating. The SunReaders are available with a full magnification lens or a hidden bifocal style. All sunglasses and SunReaders have 100 per cent UVA–UVB lens protection.
   ‘I have loved creating my eyewear collection with Foster Grant. Not only does the brand have such a rich heritage and solid commitment to giving back to those in need, but they were fun to work with while bringing my ideas to life,’ said Vergara in a release. ‘I wear readers myself, and now that I am home reading so much more, I know how important they are to so many of us. I also know a woman wants to feel good when wearing them, wherever she is. I wanted to offer fashionable, chic, fresh eyewear styles, allowing women to not just to see, but to see beautifully.’
   ‘Teaming up with Sofia Vergara will allow us to shine a new, bright light on a significant global health issue, only exasperated through these current challenging times that as a company, we’re committed to solving,’ said Lisa Lord, FGX’s vice-president of licensing. ‘Sofia’s collection of Foster Grant eyewear gives our customers a stylish assortment at such accessible prices, with the added bonus of knowing you’re giving back with every pair purchased. We’re thrilled and thankful to partner with Sofia on this incredible endeavour, and hope her collection inspires fun and fashion, as well as very real solutions for global needs right now.’


 


Beauty round-up: Irina Shayk’s ‘obsessed’ with Mimi Luzon; Ernő László brings back Marilyn Monroe’s toner

Filed by Lucire staff/May 18, 2020/17.18


There are plenty of companies out there who claim to be a favourite of a celebrity, but Mimi Luzon has gone one further and secured a video endorsement from Irina Shayk.
   Mimi Luzon’s Cyber C vitamin C serum is her latest high-strength addition to her eponymous range. It is formulated with a high 12 per cent concentration for almost instantaneous effect. It is an anti-ageing, brightening serum, with plenty of antioxidants, to protect the skin from damage and improve its elasticity. The serum is available at US$208 at mimi-luzon.com. And aside from Shayk, Elsa Hosk is another adherent.

Hello Norma Jean

Ernő László, a Makeup Museum partner, is celebrating the museum’s inaugural exhibition on the 1950s with the return of one of its classics, as used by the Norwegian-American actress Marilyn Monroe. Shake-It, a tinted toner treatment, has the same formula that it did back in the 1930s, and features limited-edition packaging that includes a custom red wax seal that represented Dr Erno László’s institute. Both Monroe and Greta Garbo used Shake-It.
   Shake-It will appear in the museum, with Garbo’s bottle in its original packaging, and Monroe’s prescription as written by Dr László himself.
   Shake-It comprises glycerin and cosmetic alcohol, applied externally after moisturizing. The result is an even skin tone, and a reduction of pores for a sheer finish for make-up application.

Getting a raise

Florida-based Victorialand Beauty is one of the few labels with packaging designed for the vision-impaired, with 11 unique raised symbols and Braille to help make skin care application easier. One of its products, the Skin-Loving Treatment For Eyes and Lips features a combination of some of nature’s best rejuvenators and powerful peptides, especially formulated to treat the delicate skin around eyes and mouth for a firmer, smoother-looking appearance. It reduces the look of under-eye puffiness, dark circles and fine lines and wrinkles around eyes and mouth. More at victorialandbeauty.com.

 


In brief: Lamborghini, ID Emerging Designers go virtual; Net-à-Porter, Godiva commemorate 520

Filed by Lucire staff/May 12, 2020/3.57




During a global pandemic, how do you launch a new model? Lamborghini believes augmented reality is the way, and employed the technique for Iphones and Ipads for its Huracán Evo rear-wheel-drive Spyder. By visiting lamborghini.com on an Iphone or Ipad, tap ‘See in AR’ and the car can be seen in the space of your choice, even at a 1:1 scale, to get a closer look at the exterior and interior.
   The new model, a roadster with a removable soft-top roof, boasts a V10 delivering 610 PS and 560 Nm of torque, reaching 100 km/h in 3·5 s. Top speed is 324 km/h. The top can be stowed at speeds of up to 50 km/h, while the 8·4-inch touchscreen links to an Apple Carplay-compatible system. Lamborghini says the car can even be personalized to ‘limitless colour and trim options’. UK price is £151,100 plus tax.
   Lamborghini promises that its entire range will soon be available in AR.

The ID Emerging Designer Awards, in association with Otago Polytechnic, will be shown online this year, due to the COVID-19 pandemic. There are 33 designers from 14 countries, with NHNZ producing the show.
   The event, which grew out of ID Dunedin Fashion Week, was long forecast by Lucire to become the “main event”—the fact the organizers have persevered indicates the esteem in which the awards are held.
   Entrants produced video shows to showcase their entries, which were selected by a judging panel.
   The list of finalists and their entries can be found on ID’s website.

In the Chinese market, Net-à-Porter is marking May 20—520, an alternative Chinese Valentine’s Day—by teaming up with Godiva. The Belgian chocolatier has created a 520 limited-edition gift box co-branded with Net-à-Porter, comprising six gold heart-shaped chocolates. In addition, the two companies have created a ‘520 × 100 I love you one hundred times’ gift box, priced (of course) at 52,000元, but with a value of 83,999元. The gift box features IWC Portofino watches, a Piaget chain, a Chloé shoulder bag, a By Far limited-edition bag and sandals, Jimmy Choo heels and clutch bag, and a Jacquemus shoulder bag.

 


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