Lucire: News


October 1, 2015

Ikea extends itself into fashion: you read it here first last year

Lucire staff/23.16

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September 29’s Ikea Fashion Show at Moda di Milano (hashtagged both #IKEAfashion and #IKEAtemporary) showcased work from two designers who collaborated with the Swedish-founded furniture conglomerate.
   ‘With a number of new collections that have been developed in collaboration with fashion designers, Ikea is stepping into new territory—one from which we can learn a lot,’ according to the company.
   Giltig by Katie Eary and Svärtan by Martin Bergström will see their collections retailed in 2016, but they received a boost in profile thanks to their appearance at one of the top fashion weeks in the world.
   For us, the first thing that came to mind when seeing Ikea fashion was Stefan Engeseth’s (below right) prediction, published in Lucire first last year, and later in, the Daily Mail, The Guardian and Flare, plus a number of newspapers and news websites: that fashion should be Ikea’s next industry.
   At the time, Ikea had no such plans officially, but it isn’t surprising to see another one of Engeseth’s predictions come true. He came up with the idea of Coca-Cola being served through taps at home before Coke itself actually trialled that idea, plus another, over 15 years ago, on how cellphones could connect two strangers, albeit not through an app.
   We wrote: ‘Engeseth says that Ikea’s expertise lends itself easily to the world of apparel …
   ‘He believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
   ‘Ikea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be “tailored” at home in inventive ways without the need for complex sewing.’
   Last year, Lucire publisher Jack Yan added, ‘This taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanœuvring many existing fashion labels. Ikea has an international retail base and it has distribution down to a fine art.’
   When we asked him about the Ikea show in Milano yesterday, he had his reservations about some of the designs, but stated, ‘It’s good that Ikea takes its first step into fashion, and rewarding to see them developing the concept more now.’
   He was also buoyed by seeing that, after the show, Ikea’s official Twitter account went back to his blog post late last year about Ikea fashion, and “favourited” a Tweet about it. Engeseth even preempted the hashtag used back in 2014.
   There’s no sign that Ikea fashion will be in a composite format, ready for its customers to assemble, but Engeseth appears to have been right that the brand would extend itself into the new segment.

September 30, 2015

Bar Refaeli, Pelé and Lapo Elkann celebrate Hublot’s Big Bang watch anniversary at new production warehouse

Alex Barrow/10.17

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Hublot, the luxury watch company, opened an expansive new production warehouse in Nyon, Switzerland on the 10-year anniversary of their iconic Big Bang watch on Tuesday.
   Three hundred guests from around the globe attended the opening event including ambassadors, VIP guests, friends of the company and journalists. The milestone ceremony was further endorsed by notable Hublot ambassadors Pelé, Bar Refaeli and Lapo Elkann who contributed to the handing over of keys ceremony.
   To celebrate the sweeping popularity of the large watch, the warehouse was developed to keep up with enormous production demand. With the first major production centre being built just six years ago, this feat recognizes and celebrates the vast success the company has had with their luxury watches.
   Owned by big-brand conglomerate LVMH, Hublot has consistently enhanced and cemented their reputation as high-quality, skilled watchmakers recognized the world over. Over the past decade the Big Bang watch has been celebrated at various award ceremonies internationally in Genève, Japan and the Middle East. With the rapid success of the company in such a short time, the decade anniversary celebrations of the Big Bang watch indicates that Hublot aren’t even considering slowing down their economic boom.
   Based in Switzerland, the new warehouse is destined to house over one hundred work stations which will bring Swiss employees up to over 400 people working for the company. Due to the high sales of the last decade, the company have afforded SFr 20,000,000 into the project. To further celebrate the acheivements, the company has launched a “decade of success” campaign across the 73 Hublot stores worldwide.—Alex Barrow

September 28, 2015

Video: Victoria Beckham, Charlize Theron speak at United Nations General Assembly on ending Aids by 2030

Lucire staff/13.22

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Top UNAIDS executive director Michel Sidibé with Victoria Beckham. Above Charlize Theron addresses the high-level UN event.

On Sunday, Victoria Beckham made her first public appearance since London Fashion Week, speaking at the United Nations in New York in her capacity as a UNAIDS goodwill ambassador at the 70th session of the UN General Assembly.
   Beckham spoke on the first day of the Social Good Summit, appearing alongside other luminaries such as HRH Princess Sarah Zeid of Jordan, UNDP administrator and former New Zealand prime minister Helen Clark, former US Secretary of State Madeleine Albright, Charlize Theron, Jennifer López, Laverne Cox, Alek Wek, and humanitarian Graca Machel.
   Beckham saw her platform as one where she can help the goal of ensuring that no baby is born with HIV. ‘I will do whatever I can to raise awareness. I feel very passionate about this,’ she said. ‘I recently visited South Africa and was so touched by the women I met and felt inspired. I came home and I knew I had to do something.’
   Said Theron, Messenger of Peace for the United Nations and founder of the Charlize Theron Africa Outreach Project, ‘There is a generation in jeopardy. Young people are falling through the cracks in the Aids response. But there is reason to hope, we know what works—empowering young people to take care of their health.’
   The UN has set a goal of ending Aids by 2030, as part of its ambitious Sustainable Development Goals.
   Clark noted, ‘For me it’s about peaceful and inclusive societies, because without that we don’t have the basis for any sustainable development at all. It’s about momentum, hold people accountable, hold your governments accountable, stay engaged as citizens, keep advocating on social media and not wait 15 years to see what happens.’

September 23, 2015

World announces T-shirt created for the United Nations, supporting the Global Goals

Lucire staff/11.27

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World has broken new ground again: it’s the first design house to have created a T-shirt for the United Nations, with the legend YOUN on the front.
   The company says the T-shirts support the UN’s 17 Global Goals for Sustainable Development, to be launched on September 25 in New York, at an event attended by US president Barack Obama, 100 world leaders and UN ambassadors.
   They hit World stores, online and offline, from September 25, New Zealand time, and through selected international retailers. The smallest size fits newborns.
   ‘Since our inception in 1989, it has always been part of World’s philosophy to give back, as our company has grown, so has the importance of our awareness and support for local and international charitable organizations,’ said World co-founder Francis Hooper.
   The UN wants to see 193 world leaders commit to the 17 goals, to achieve three extraordinary things in the next 15 years: to end extreme poverty, fight inequality and injustice, and fix climate change.
   The full list of 17 goals can be seen at the UN’s Global Goals website, at
   World will donate 20 per cent of all sales to the UN. It encourages customers wearing the T-shirts to hashtag #worldbrandglobalgoals to show their support.

September 22, 2015

Lucire TV: David Beckham launches his film for Belstaff, Outlaws, in London

Lucire staff/10.03

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Courtesy Belstaff

David Beckham’s film, Outlaws, in which he stars as the Stranger, a drifter and motorcycle stuntman (of course), is released today, but not before a screening and VIP event at la Bodega Negra restaurant in Soho, following a similar event in New York at the Back Room last Thursday.
   But hold tight, it’s not a Hollywood film in the traditional sense: it’s a promotion for Belstaff, although it does feature Harvey Keitel (Reservoir Dogs), Katherine Waterston (Inherent Vice) and Cathy Moriarty (Raging Bull).
   He did ‘98 per cent’ of his own stunts in the film. The film was shot on location in México, and was written and directed by Geremy Jasper, and executive produced by Liv Tyler. It was produced by Belstaff Films and Legs (a Milk Media Company).
   Beckham, Moriarty and Jasper were present at the London event, joined by celebrities Jeremy Piven, Laura Whitmore, Emma Miller, Lilah Parsons, Rafferty Law, Doina Ciobanu, Lilah Parsons, Spencer Matthews and Hugo Taylor.
   Outlaws sees the Stranger ‘haunted by memories of a beautiful trapeze artist and hunted by a maniacal director seeking revenge,’ according to Belstaff.
   Beckham described it as ‘a lot of fun and very creative … and obviously having Harvey and Katherine and Cathy in there, it doesn’t really get better than that. I knew it was going to be fun which is one of the reasons why I agreed to do it.’

David Beckham interview




Last week in New York

September 21, 2015

In the mind of Nicolas Ghesquière: Selena Gomez, Poppy Delevingne, Clémence Poésy, Alicia Vikander attend Louis Vuitton Series 3

Lucire staff/23.03

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David Atlan/Louis Vuitton

Coinciding with London Fashion Week, Louis Vuitton hosted a gala opening and cocktail reception on Sunday at the Strand to introduce and immerse guests in Series 3, an 11-room exhibition that explores the creative process of designer Nicolas Ghesquière as he created his autumn–winter 2015–16 collection.
   Celebrity guests included Selena Gomez, Clémence Poésy, Michelle Williams, Gwendoline Christie, Sophie Turner, Poppy Delevingne, Doona Bae, Alicia Vikander, Gemma Chan, Poppy Delevingne, Alexa Chung, Julia Restoin-Roitfeld, Tallulah Harlech, Miroslava Duma, Xavier Dolan, Cressida Bonas, Douglas Booth, Lily Donaldson, Adèle Exarchopoulous, Luca Calvani, and Joana Preiss, while Ghesquière and Louis Vuitton CEO Michael Burke played host.
   ‘The series exhibition fits with my work and with my creation because it’s an extension of it, it’s the way for people to understand my creative process, that’s really the idea of that parcours initiatique is what we say in French,’ says Ghesquière. ‘I wanted people not to get into my brain but start to understand some of the processes we have when we do the collection. It could be inspired by the craft again by the savoir faire of Louis Vuitton by the story of Louis Vuitton or it could be very new and very fresh, coming from somewhere completely new and again quite technological sometimes. And again about innovation.
   ‘We did show series around the world, in Asia, in America, but we haven’t done it in Europe yet so it’s very interesting to come to London as well. It’s very unique to be able to at that dimension to control and celebrate the past, projecting the future.’
   Burke praised Ghesquière, saying, ‘I’ve worked with many creative individuals throughout my entire life, from architects to artists to designers and I think Nicholas has impressed me as the one who has been the most true to his original ideas. The most amazing is that he comes up with an original idea from the guts and then he takes it through a whole process of verification he bounces it off people and tries it out with various products and invariably he comes back to his original thought. So staying true to his inspirations is quite impressive.’
   Williams says, ‘I loved seeing it again. I loved seeing the show the first time around and I love the idea that people can visit it and its gives this sense of place because the fashion shows are usually so short, so I love seeing it suspended in time.’
   Gomez notes, ‘I’ve actually had a relationship with Nicolas for a few months now, and just to see the growth and actually be a part of it and say I saw that when it came out or I got to be a part of it, it’s incredible to see all of his work come together and it’s also very interactive, which is cool.’
   Series 1 and Series 2 have already been around the world, while London is the first city to host Series 3.


Selena Gomez

Nicolas Ghesquière

Clémence Poésy

Michelle Williams

Doona Bae

Red carpet arrivals


David Atlan/Louis Vuitton

September 18, 2015

Sponsored video: go behind the scenes at New York Fashion Week with TRESemmé

Lucire staff/15.17

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You’ll have seen our New York Fashion Week reports, with a big post-event and print-edition recap from Lola Cristall. As the Fashion Week that we’ve covered the longest (since February 1999), we’ve watched the companies behind the scenes change, but there’s one that has been there for 15 consecutive seasons now, and that’s TRESemmé.
   TRESemmé has been the official hair care sponsor for New York Fashion Week for that time, and they’ve been celebrating during the spring–summer shows with distinct spaces at the event. These are always fun places to wander between shows, and in our opinion, they’re the only place to get some real networking done, when TRESemmé’s artists are pampering you.
   Moynihan Studio and Headquarters have custom-built salons with just this in mind, and the TRESemmé looks have been inspired by past and present runway trends.
   After all, they should know what those trends are, since they’ve partnered with Rachel Zoe, Rebecca Minkoff, Marissa Webb, Banana Republic, Diane von Fürstenberg, Carolina Herrera, BCBG, Hervé Leger and Misha Nonoo to work on the locks of their models, led by TRESemmé’s lead stylist Jeanie Syfu and Orlando Pita.
   At the Moynihan salon, TRESemmé worked with E!, with a co-branded VIP lounge. It’s the third time the two top brands have collaborated at New York Fashion Week—why break a winning formula? Plus, there’s plenty of great NYFW behind-the-scenes glimpses at TRESemmé’s New York Fashion Week YouTube channel, where you can get that exclusive content, as well as professional tips and catwalk videos. Check it all out here and be one of the spring–summer 2016 insiders at NYFW.

Post sponsored by TRESemmé

September 16, 2015

Naomie Harris, as Moneypenny, retrieves Sony’s Xperia Z5 in Spectre promotional tie-in

Lucire staff/2.50

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Ever since Moneypenny was reimagined as a former field agent in the shape of Naomie Harris, one might have wondered if she would see action again in the world of James Bond. Thanks to Sony in its new spot for its Xperia cellphone, she has, in a 60-second film that sees her retrieve the Z5 model in London on Bond’s behalf, showing that she’s not fully content sitting behind the desk outside M’s office.
   Sony, whose products are often seen used by MI6 in the James Bond films–Sony’s own connection to MGM and Columbia Pictures, the studios through which the films are released, helps—has released its promotional tie-in to help fuel the buzz for Spectre, the 24th EON Productions James Bond film starring Daniel Craig, to be released on October 26 in the UK.
   Filmed in South Bank, the spot also shows off the Sony RX100 IV camera, which captures super slow-motion footage.
   Daniel Kleinman, who has created many of the James Bond titles as the successor to “gunbarrel” designer Maurice Binder, and whose own association with Bond dates back to 1989 when he designed the music video to the theme to Licence to Kill, directed the film, through Rattling Stick. In a release, Kleinman said, ‘The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.’ Kleinman will design the titles for Spectre.
   Harris noted, ‘London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it’s an action-packed mini-movie in itself.’
   Kazuo Hirai, President and CEO, Sony Corporation added, ‘Sony has been a proud partner of the iconic Bond films since Casino Royale [2006]. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.’
   The Sony Xperia Z5 will be available globally from October.

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