Lucire The global fashion magazine March 17, 2010 Subscribe to the Lucire Insider feed RSS feed
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H&M releases behind-the-scenes video from Garden Collection shoot

Filed under: Lucire, Sweden, TV, fashion, modelling, photography, tendances, trend — Lucire staff @ 23.37

Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model.

March 15, 2010

First videos: BMW unveils new 5-series Touring

Filed under: Lucire, TV, design, environment, living, technology — Lucire staff @ 23.14

BMW 5er Touring

This very attractive estate is the new BMW 5-series Touring, unveiled officially today. It’s more elegant than its predecessor, and has many of the features of the saloon announced last year.
   There is an optional eight-speed automatic transmission to aid fuel economy, and, depending on the model, brake energy regeneration and an automatic start–stop function.
   Other driver aids include a Parking Assistant, collision warning with brake activation in conjunction with active cruise control, lane-change and lane-departure warnings, BMW Night Vision with detection of persons, as well as Head-up Display.
   The BMW 520d Touring reaches 54·3 mpg (5·2 l/100 km) with carbon dioxide emissions of 137 g/km.

March 8, 2010

Thierry Mugler launches Womanity.com online community

Filed under: Lucire, Paris, TV, beauty, branding, fashion, living, technology — Lucire staff @ 11.42

Thierry Mugler

Thierry Mugler today announces a new website, Womanity.com, which aims to connect women in an interactive platform.
   The idea behind Womanity.com is to spark creative exchange between women, says the company, ‘where members can share knowledge, trade experiences, express their creativity, and—above all—have fun.’ Members are invited to share video, photography, and writings with one another.
   The site will also include special guest contributors from the literary, artistic, journalistic, cinematic and fashion industries. It is online today, with full functionality expected by June.
   The site appears to have been developed with the cooperation of Microsoft, whose copyright notice features at the foot of the web page. At first glance, it has a fairly complex appearance.
   In 2007, Thierry Mugler introduced the Blogalaxy, where fans could set up their own blogs to share experiences about the brand. It also created the Island of Dr Muglerstein on Second Life. It has been using ecommerce since September 2007.

Celebrities at the Film Independent Spirit Awards

Filed under: Los Angeles, Lucire, TV, celebrity, entertainment, film, living, media — Lucire staff @ 9.59

It’s easy to forget that the Oscars were not the only awards for the Hollywood set over the last few days. Last Friday, Film Independent had its 25th Spirit Awards, championing independent film at an awards’ ceremony where the word Avatar was not uttered. (Interestingly, The Hurt Locker was in the running last year.)
   While our article has some photographs, the video below supplied by Piaget has even more celebrities, including Mariah Carey and Pierce Brosnan.

March 3, 2010

Porsche reveals 918 Spyder concept as environmental response

Normally, we don’t profile concept cars in Lucire: cars that appear at shows but are not available to the public. They usually demonstrate the company’s advanced thinking, but they tend not to be things we can buy for some years.
   However, we’ll make an exception for the Porsche 918 Spyder concept shown at the Salon de Genève. This mid-engined sports car is a hybrid that can see 100 km/h in 3·2 seconds, weighs less than 1,400 kg, and has carbon dioxide emissions at a possible 70 g/km. Excuse the cheesy voiceover, claims of ‘Porsche DNA’ and the soundtrack: the message itself is more important here.

March 2, 2010

Beyoncé launches her fashion line in to gaming

Filed under: Lucire, TV, celebrity, entertainment, fashion, living, media, technology — Lucire staff @ 8.38

Nintendo knows how to engage the tech-savvy, as the idea of having an online fashion store as part of a gaming environment steadily becomes mainstream. Those who own its Style Savvy game for the DS can, as of March 1, access fashions from Deréon, the fashion line created by Beyoncé and her mother, Tina Knowles.
   Players with internet access can choose from five real-life designs for the clientèle in the game. Below are an interview with Beyoncé and some behind-the-scenes footage.

February 27, 2010

Galeries Lafayette reveals Kate Moss for Longchamp space

Filed under: Lucire, Paris, TV, branding, celebrity, design, fashion, modelling, supermodels — Lucire staff @ 0.16

Kate Moss for Longchamp
Kate Moss for Longchamp
Kate Moss for Longchamp
Kate Moss for Longchamp
Kate Moss for Longchamp

On February 11, Kate Moss and Longchamp showcased their new collaboration at Galeries Lafayette Haussmann, Paris. On the same day, the company had done the same at Selfridges in London, with both stores featuring a modern, zebra-themed area in which customers can check out the bags close-up.
   Paris shoppers can find Longchamp located at the Mogador entrance of Galeries Lafayette. Large promotional graphics from the campaign adorn not only the exterior on Boulevard Haussmann, but down from the famous domed roof inside the store.
   The launch of the Longchamp suite at Galeries Lafayette on the Grands Boulevards follows the January 27 announcement of the co-branded Kate Moss for Longchamp collaboration at the Ritz.
   Moss herself had modelled for the brand before. This was her first designer collaboration with the company.
   The video below features behind-the-scenes footage from the commercial.

February 20, 2010

Finalists announced in Blue Cactus competition

Filed under: Lucire, New Zealand, TV, beauty, fashion, hair — Lucire staff @ 12.15

Lucire fashion editor Samantha Hannah has the three finalists in Blue Cactus’s promotion, one of whom will take away an $8,000 prize package that we previewed last month.

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