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September 1, 2015

Spectacle at the MTV Video Music Awards: Taylor Swift, Nicki Minaj, Miley Cyrus, Kylie Jenner, Chrissy Teigen

Lucire staff/12.49

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While Taylor Swift’s Ashish houndstooth dress at the MTV Video Music Awards came in for some criticism, there were no complaints over her sparkling red number that she donned in her duet with Nicki Minaj, with whom she had a recent Twitter spat.
   Spanish luxury jewellery brand Carrera y Carrera notes that the ever-popular singer wore its Círculos de Fuego ring in yellow gold to complement the dress.
   While it was clear that there were no hard feelings between Swift and Minaj, which stemmed from Swift mistakenly taking exception to something Minaj said, the spectacle that the VMAs have become meant that the rapper wasn’t afraid to court controversy with her original target, Miley Cyrus, who hosted the event. A bit of verbal sparring took place on-stage as Minaj accepted her award for her video for ‘Anaconda’.
   Our video features clips from the VMAs, where the names of today shone on the red carpet: Justin Bieber, Kanye West, Britney Spears, Chrissy Teigen, Demi Lovato, FKA Twigs, Gigi Hadid, John Legend, Karlie Kloss, Kim Kardashian, Kylie Jenner, Miley Cyrus, Nick Jonas, O’Shea Jackson Jr, Pharrell Williams, Rebel Wilson, Rita Ora, Selena Gomez, the Weeknd, Tyga, Vanessa Hudgens, Wiz Khalifa and others.

August 27, 2015

Lucy Hale is Blowpro’s new celebrity ambassador, with new campaign starting late August

Lucire staff/23.53

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Blowpro, the blow-out experts who started with a blow-dry bar in the Meatpacking District in Manhattan 10 years ago and has since extended into a line of hair care specially designed for better blow-dry results, has announced that Pretty Little Liars actress and singer Lucy Hale is its new ambassador. The campaign kicks off in late August, with behind-the-scenes imagery featuring Hale with three looks—a beach wave, braided up-do and smooth blow-out—created using the Blowpro Titanium blow-drier, Faux Dry Dry shampoo and Textstyle dry-texture spray. Amanda Friedman photographed the campaign, and Matthew Pappas served as videographer; it was shot at Smashbox Studios over the summer.
   Hale’s preview video is a comprehensive introduction to the products, giving context to Blowpro’s website and Facebook page (at facebook.com/blowprohair, not facebook.com/blowny). She also gives tips on how she uses the various Blowpro products.
   Blowpro is available at ULTA, Nordstrom, Beauty Brands and other specialty retailers in the US.



August 26, 2015

Rafael Nadal launches new Tommy Hilfiger collections, with Chanel Iman, Lake Bell, Constance Jablonski, Hannah Davis

Lucire staff/10.36

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Tennis star Rafael Nadal is the new spokesman for Tommy Hilfiger underwear, as well as a Tailored collection and the TH Bold fragrance. The announcement, with a reveal of the fall 2015 advertising campaign featuring Nadal and shot in his home town of Mallorca, was made at Bryant Park on Tuesday, August 25.
   Joining Nadal and Tommy and Dee Hilfiger were Jane Lynch (Glee), Lake Bell (First Day of Camp), Nat Wolff (Paper Towns), Martha Stewart, Chanel Iman, Constance Jablonski, Sports Illustrated Swimsuit Issue 2015 cover girl Hannah Davis, Noah Mills, Arthur Kulkov, Akin Akman, Mary Alice Stephenson, bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, and Tommy Hilfiger CEO Daniel Greider.
   Some of the celebrities present, including Iman, Jablonski, Davis, Mills, Kulkov and Akman, engaged Nadal in a pop-up tennis tournament at Bryant Park. As each team scored a point in the competition, their opponents had to remove a piece of clothing, eventually revealing the Tommy Hilfiger’s men’s and women’s underwear designs. Lynch and Bell played hosts from the umpires’ seat. Nadal, the 14-time Grand Slam winner, won in three consecutive games.
   Barzani ran a live Periscope feed from the event, while comedian Nate Dern, collaborating with Funny or Die, will reveal a series of videos that take a different perspective of the red carpet Q&As.
   The new underwear designs feature new fits, fabrics and deetails. A new four-way stretch technology and premium fabrics promise comfort and durability, according to the company. The Tailored collection features what it calls ‘sharp silhouettes, modern tailoring and rich textures.’ The TH Bold fragrance for men is described as suiting a wearer who has ‘a competitive nature and effortless self-confidence.’
   â€˜Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally,’ said Hilfiger.
   â€˜I love how this event brings together fashion and sport with Tommy’s signature twist—it was the perfect way to kick-off my partnership with Tommy Hilfiger,’ said Nadal.
   The hashtag for the event is #tommyxnadal.












Will Ragozzino/BFA.com










August 19, 2015

Johnny Depp models Dior Sauvage men’s fragrance, with Australian and NZ release on August 24

Lucire staff/23.59

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News that Johnny Depp is modelling Dior’s new men’s fragrance, Sauvage, has been making the rounds this month, and now the company has announced August 24 as its on-sale date for Australia and New Zealand.
   Unlike his colleague Brad Pitt, who was the rare male face for Chanel No. 5, Depp is targeting his message and good looks at other men—and was chosen to align with the fragrance’s positioning as powerful, fresh, masculine and confident.
   It is Depp’s first time fronting a fragrance campaign.
   The campaign film is directed by Jean-Baptiste Mondino, and expresses the idea of a man leaving the stress of urban life to the beauty of the wilderness and desert, and trusting in the road that takes him there. While there, he encounters a ‘surreal beast’.
   Ry Cooder, playing his slide guitar, provides the soundtrack, accompanied by native American drums.
   François Demachy, Dior’s perfumer, wanted a scent that matched the name, which means wild in French. However, he also had to inject a ‘noble quality’ to the fragrance.
   â€˜To create Sauvage, I used man as my starting point. A strong and unmistakable masculinity. Like the image of a man who transcends time and fashion,’ he said. ‘Sauvage immediately spoke to me. I had the idea of a clear direction, strong statements. It was a stone in the rough that I chiselled and shaped.’
   The scent brings together elemi, frankincense, Sichaun and pink peppers, geranium, vetiver, Vaucluse and Drôme lavender, and patchouli.
   Dior says the new Sauvage is not related to its earlier Eau Sauvage, and is more contemporary; Eau Sauvage, it says, is a ‘timeless classic’. It has a simple, elegant, and dense, dark bottle with a black lacquer cap.
   New Zealand prices are NZ$118 for 60 ml; NZ$165 for 100 ml; Australian customers will pay A$99 and A$140 respectively. Green Cross Health pharmacies, Farmers, Smith & Caughey, Kirkcaldie & Stains, Ballantynes and selected pharmacies will carry the new scent in New Zealand; Dior Perfume and Beauty Boutiques, David Jones, Myer and selected pharmacies will carry it in Australia. It is also available online to Australian customers at David Jones’s and Myer’s websites.

August 6, 2015

Sponsored video: Appleton Estate’s Jamaican tradition is assured

Lucire staff/15.07

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The Caribbean is most closely associated with rum when it comes to alcohol, and Appleton Estate is arguably the brand that rum lovers will think of when Jamaica comes up. Now part of Campari, Appleton Estate’s history goes back to the dawn of rum itself, to 1655 when the British captured the islands from the Spanish.
   This 4,614 ha estate is the oldest sugar estate and distillery in the country that has been in continuous production, and the brand readily plays on its Jamaican heritage, especially in its latest spot that connects the island’s culture and spirit with the rum itself.
   In the Nassau Valley, from where Jamaica’s fruits and vegetables predominantly come, Appleton Estate began creating rum in 1749, and now has a range of three core types: the Signature Blend Jamaica Rum, the Reserve Blend Jamaica Rum and the Extra 12 Year Old Jamaica Rum. Two limited-edition luxury rums form the remainder of the range: the 21 Year Old Jamaica Rum and 50 Year Old Jamaica Rum—Jamaica Independence Reserve.
   They are known for their bold aromas and fruity notes, with the Reserve having an added complexity. The Independence Reserve, launched in 2012 to celebrate the 50th anniversary of the country’s independence, saw 800 bottles released worldwide, with an even more complex bouquet and intensity.
   The process is environmentally friendly today, with an emission-free boiler, a process to turn the filter press mud into fertilizer, and an extensive recycling programme in the Nassau Valley. Under the eye of Joy Spence, the first woman to hold the position of Master Blender in the spirits’ industry, Appleton Estate continues its Jamaican tradition, one which its current owner is keen to uphold, as can be seen in its latest spot.



Post sponsored by Appleton Estate

Filed under: environment, history, living, TV
July 31, 2015

News in brief: Manfred Baumann shows in NYC in ’16; Derma Rescue’s new look; Carrera y Carrera celebrates 130 years

Lucire staff/14.55

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Manfred Baumann

International photographer Manfred Baumann (left) will have an exhibition of his celebrity portraits in New York in 2016, featuring Kristanna Loken, David Hasselhoff and his daughter Hayley, John Carpenter, Mark Hamill, Alison Eastwood, Evander Holyfield, Jorja Fox, Fran Drescher, Molly Parker, JoBeth Williams, Harry Hamlin, Trevor Donovan, Carlos Bernard and Annie Wersching.
   He will also release a “best of” book covering the last few years of his work at the exhibition.
   Kinderma has announced that Derma Rescue, its high-end, luxurious skin moisturizer, has a new look.
   Derma Rescue has a higher concentration and quality of ceramides and antioxidants than competing products, according to Kinderma. It has been helping those suffering from eczema and psoriasis, and a trial with the National Psoriasis Foundation has shown ‘significant results.’
   Finally, Spanish luxury jewellery brand Carrera y Carrera commemorates its 130th anniversary this year. It has launched a book, downloadable as a PDF, as well as a video (below), covering its history.


Carrera y Carrera history from Carrera y Carrera on Vimeo












Manfred Baumann

July 13, 2015

Mila Kunis appears in Gemfields’ new film promoting rubies, directed by Jeff Burton

Lucire staff/15.03

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Actress Mila Kunis, who has promoted her association with Gemfields enthusiastically since becoming its brand ambassador, appears in the company’s new film, directed by Jeff Burton.
   Gemfields, which celebrated a major ruby find in Mozambique last month, continues to promote the gemstones in its latest spot, with Kunis wearing designs by Fabergé, Georg Jensen, Spinelli Kilcollin, Miiori and Gyan of Jaipur.
   The responsibly sourced Mozambican rubies from Cabo Delgado that feature reflect, refract and shimmer in close-ups and in shots where they come into focus, giving them a mysterious effect.
   In a release, the actress said, ‘Working on this film with Gemfields and Jeff Burton was an amazing experience. I was given the opportunity to try and capture the allure and passion that rubies evoke in an unexpected way. I believe it will help to inspire a whole new generation to fall in love with this rarest of gemstones.’
   Burton is a well respected photographer who has worked on campaigns for Tom Ford, Yves Saint Laurent and Céline, among many others, and his work has been exhibited at the Guggenheim Museum in Bilbao and the Barbican Centre in London. It has been published in Vogue Paris, Vanity Fair, Numéro, and The New York Times.
   Gemfields says its Montepuez ruby mune in Mozambique is believed to be one of the largest sources of responsibly sourced rubies in the world.
   The film can be viewed in full at www.gemfields.co.uk/rubies. A version appears below.



June 14, 2015

The Instagrams of the top fashion labels: showing seven ways they reach us

Fenella Clarke/13.18

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With social media being such a big part of the world we now live in, fashion houses no longer have just magazines to sell their products. These Instagram accounts give fans an insiders’ look to the brand and what’s going on. We have chosen seven of the top fashion labels to give the different ways these labels use Instagram.
   Making us green with envy, Fendi is giving us a snapshot into the book launch party for Fendi by Karl Lagerfeld, which was at this year’s Cannes Film Festival. Yellow sand, blue sky, models (Lily Donaldson, Lindsey Wixson and, of course, Kendall Jenner) in beautiful clothes and the influential designer himself, make this a photo I want to jump into.
   Marc Jacobs is showing us the classic throwback Thursday and giving us a nice close-up from his 2010 collection, making us wish even more for a time-travelling device. Having the photo up so close shows us a new side to a dress we may have seen before, giving us a new appreciation of the greatness that is in front of us.
   Jimmy Choo is giving us a behind-the-scenes look that we would never see on the runway: a sketch design of one of their shoes. From this, we can compare the real-life shoe and make us sigh with relief that the heel is not quite so high. Having behind-the-scenes images makes the fans and customers feel more a part of the process, not to mention more appreciative of the shoe itself.
   Roberto Cavalli is both showing off its new campaign and some sweet-as art. This beautiful illustration by Hodaya Louis is of its new autumn–winter range, featuring singer Ciara. While they also showed the real photographs when the campaign was first released, this continues the interest while also shining light on the artist who did the illustration in the first place.
   Often when you see pictures from the runway, you are too busy taking in the whole outfit that you don’t get to all the little details that make it as glorious as it is. Thanks to Burberry’s Instagram, however, we are getting not only a close-up look at the green suede bag, but also the patterns and details of the boots and coats. From the looks of things, this image was taken while the models were waiting to walk out on the runway, making this the perfect quick snapshot to make us want the bag and see more of that outfit.
   The Met Gala is a huge night for fashion, showing us mere mere mortals the best and most extravagant dresses you can get. It also leaves us wanting what your favourite celebrity is wearing. Givenchy, in this post and many others, tells us who was wearing its beautiful dresses. In this photo, actress Jessica Chastain is wearing a custom haute couture dress. This dress looks like dripping gold and perfectly shows the extravagance that is Givenchy.
   Last, but not least, we have Valentino showing us some street style from one of the many famous fashion bloggers. A shot from the fashion website Man Repeller, this features a pair of Valentino shoes. With the rise of social media, bloggers now have a big impact of what people buy and even how people wear things. Customers will find a blogger with a similar style to them and see how they wear certain things. If a label affiliates themselves with and shows a famous blogger wearing its clothes, then they can reach potential customers.—Fenella Clarke

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