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November 22, 2016

#Castmemarc: Marc Jacobs launches global casting call to find the next beauty sensation

Cecilia Xu/19.42

Could you be the next Marc Jacobs Beauty social media sensation? Marc Jacobs utilizes its famous hashtag #castmemarc once again open to the world, and this time it’s all about beauty.
   Marc Jacobs is a fun, vibrant and youthful brand, encouraging young people to push the boundaries in fashion and beauty. This is what the campaign is all about: to see how their global participants create their own style and become inspired, by anything.
   Applicants over the age of 18 simply need to post a video on Instagram telling Marc what inspires them in beauty and fashion, and why Marc himself should pick them. Don’t forget to add #castmemarc on your videos to be considered. Entries are open until Friday, December 16, 2016 (11.59 p.m. PST).
   In January 2017, 10 finalists will be flown to NYC to record a make-up application video for Marc and his judging panel, where Marc himself will then select three final artists to be apart of the spring 2017 #beautymarc video series. In addition to this, the chosen winners will each receive a year’s supply of Marc Jacobs Beauty products, invitations to all Marc Jacobs influencer events throughout 2017, and a MJ wardrobe and accessories’ allowance.
   Get hash-tagging #castmemarc!—Cecilia Xu

November 16, 2016

Skilful execution by tomorrow’s stars at New Zealand School of Dance’s 2016 Graduation Season

Jack Yan/11.39




Stephen A’Court

Above, from top: Meistens Mozart. An excerpt from Political Mother. Pas de deux from The Sleeping Beauty.

The New Zealand School of Dance’s Graduation Season once again brings an expertly executed programme, mixing genres from classical to modern to experimental. Among the programme tonight were three premières: Helgi Tomasson’s Meistens Mozart was performed for the first time in New Zealand, while Amber Haines’s Incant and Jiři Bubeniček’s Dance Gallantries received their world premières on opening night of the season at Te Whaea.
   Meistens Mozart started the evening and showed that, with the right arrangement and choreography, the German language could be made cheerful. Songs by Wolfgang Amadeus Mozart, Carl Ditters von Dittersdorf, Bernhard Flies and Jakob Haibel, sung by the Tölzer Boys’ Choir, accompanied the six dancers, the standout of whom was George Liang. Liang had previously been at Canada’s National Ballet School, and we had seen him perform last month at the Republic of China’s National Day celebration. There were no opening-night jitters from any of the six, who instantly transported us to an alpine society, celebrating springtime love, courtship and playfulness.
   The all-male He Taonga—a Gift was an energetic and intense performance where drumbeats from Whirimako Black’s ‘Torete te Kiore’ soundtrack sparked sudden moves, a demonstration of control and strength from the 14 dancers. Choreographed by Taiaroa Royal and Taane Mete, He Taonga was created for the School in 2009 and reprised tonight.
   Opening the second section, Laura Crawford and Yuri Marques were like delicate dolls in their pas de deux from The Sleeping Beauty, Act III, with the choreography after Marius Petipa. Marilyn Rowe, OBE staged and coached, while Qi Huan was répétiteur. This was a tough ballet piece to get right and the pair got stronger as they performed, gaining confidence and drawing us into their romance.
   Taking a complete tangent into modern dance was the solo performance of Glitch, a new work from NZSD tutor Victoria Columbus, whose talents we most recently saw at the World of Wearable Art, where she serves as director of choreography. The movements themselves were created by graduate Connor Masseurs, who performed the dance, playing the part of a “glitching” robotic man short-circuiting on stage with skilful, shuddering movements. Masseurs completely absorbed us with his solo: it wasn’t just his limbs that Masseurs controlled, he extended the idea to facial movements, inventively finding new ways to glitch. Masseurs first performed the dance at the Grand Théâtre at the Maison de la Culture de Tahiti as part of a gala at the Académie de Danse Annie Fayn.
   Incant was mysterious, brooding, and ethereal: this all-female work saw dancers come together to generate new shapes, conveying to us notions of clouds, trees in a forest, or tunnels, at times passing a lit sphere between them. Haines’s choreography was meant to question traditional notions of beauty and got us successfully focusing on the collective moves of the dancers. ‘This world,’ she notes in the programme, ‘invokes a mesmerizing state of collective consciousness and celebrates the power and luminous beauty of shared intention.’ A captivating work, it ended the second set of dances.
   Dance Gallantries was another more traditional work, with 10 dancers telling more playful stories of romance, complemented by Otto Bubeniček’s colourful costume design and solo violin music by J. S. Bach.
   A group of 12 performed an extract from Political Mother, the evening’s one political work with jarring music and clever choreography by Hofesh Shechter. A couple merrily folk-dances in a town square, happy to be part of their society, but are they genuinely happy or manipulated by the state? Their expressions seem to suggest the latter, fooled into believing that all is well and happy in their naïveté. The action moves on to a prison, where the music is muffled and dancers ape being restrained by either arms or ankles. The final scene, with a large group of dancers back in the town, show that the entire society has succumbed to the illusion, raising their arms in acceptance. It makes you question about the times we live in, and whether intellectual discourse is suppressed in favour of simpler ideas, a population told to be happy without really knowing why.
   Finally, Tchaikovsky’s music from The Nutcracker was excerpted for the upbeat Tempo di Valse, with the NZSD returning to a ballet to finish the evening. The ‘Waltz of the Flowers’ was instantly recognizable, the 15 dancers showing classical movements. Nadine Tyson choreographed, while the colourful traditional costumes were designed by Donna Jefferis.
   Depending on the show, the pas de deux from The Sleeping Beauty may be replaced by Jack Carter’s Pas de deux romantique, with music by Rossini; while Glitch may give way to The Wanderer, choreographed by Columbus and perforned by Liang.
   The season runs from November 16 to 26 at Te Whaea in Wellington, New Zealand, with prices ranging from NZ$18 to NZ$33. Tickets can be booked at the New Zealand School of Dance, or online at nzschoolofdance.ac.nz/book-tickets. We’d rate it another must-see, especially to catch some rising stars—we understand that some are off overseas, already snatched up by dance companies.—Jack Yan, Publisher

October 25, 2016

Gigi Hadid dons boxing gloves for second campaign this month: Stuart Weitzman launches Gigi boot

Lucire staff/23.41


Anna Kooris


Above: Gigi Hadid appears in a new film for Stuart Weitzman, promoting a boot named in her honour.

Gigi Hadid’s been donning boxing gloves a lot this month—first in a promotion for Reebok, where she says she found solace in fitness—and now in a film for Stuart Weitzman, directed by James Franco, shot at Gleason’s Gym in Brooklyn, NY.
   The film, entitled (and presumably hashtagged) #Doitright, promotes the Gigi boot, a new design with a stacked heel, metallic eyelets, duo-toned laces and a detailed collar. The bootie is available in soft croco-calf leather and in two metallics (in iron and copper), retailing exclusively at Stuart Weitzman retailers and websites from US$565. The film is accompanied by a soundtrack by Martin Solveig and Tkay Maidza.
   Unlike the Reebok promos, Hadid wears the Gigi boot in the boxing ring.
   The well known model boxes as part of her fitness regimen. The campaign is being released globally.
   Stuart Weitzman has also committed to build three schools, one each in Ghana, Guatemala and Laos, during the autumn 2016 season.



Cathrine Wessel

Above: Gigi Hadid promotes Reebok.

September 1, 2016

Doutzen Kroes is new Hunkemöller brand ambassador, with input into her own lingerie collections

Bhavana Bhim/11.21




Franziska Krug/Getty Images

Lingerie brand Hunkemöller announced at a function on Wednesday at the Hotel de Rome in Berlin that Doutzen Kroes is its new brand ambassador. The collections, which have the international model’s design input, will be called Doutzen’s Stories and will give a glimpse of Kroes and the æsthetic she brings to the brand.
   ‘I’m in the fashion business for quite some time now, but I never had the chance to design my own collection. This is an amazing new opportunity for me and I’m really proud to show the world a bit more about me and my passion for lingerie—through my collection for Hunkemöller,’ said Kroes.
   The collection has a diverse range of looks, including bralettes combined with a high-waist slip, a seductive jumpsuit, a slip dress and a kimono. Together with Zoë Price-Smith, the brand’s design director, Kroes introduced her collection with a living installation at the hotel.
   Besides the guests at the event, fans from around the world could follow the show via a Facebook live stream.
   The event focused around a fashion show, in which the brand released the new collection. Hunkemöller’s CEO Philip Mountford revealed Kroes to the audience with a video, followed by a personal appearance of the model on stage.
   ‘I am delighted that we have secured Doutzen Kroes as our new brand ambassador. Doutzen truly represents our brand values and as one of the top models in the world she will help endorse our brand awareness on an international scale. She is a natural, radiant, beautiful, glamorous and, of course, very sexy woman. Over the next two years we will work with Doutzen to design outstanding brand collaborations,’ said Mountford.
   Alexandra Legro, global marketing and communication director at Hunkemöller presented an interview video about Kroes, introducing the audience to her style and personality (below). ‘We are really proud to have Doutzen joining us as our new Brand Ambassador. Her personality and her passions are going to inspire a whole new direction for our products, our marketing and create some truly unique campaigns,’ said Kroes.
   The event and Kroes’s appointment had been teased on social media and on YouTube.
   The first Doutzen’s Stories collection will be released online on October 27, and heads into retail stores on October 31. Prices vary from €14·99 to €44·99. The collection can be previewed on the Hunkemöller website.Bhavana Bhim



















Franziska Krug/Getty Images; Isa Foltin/Getty Images

July 4, 2016

Sponsored video: in the spirit of Jurassic World, Energy Online launches its latest spot

Lucire staff/10.31


Energy Online has launched a sequel to its viral video from 2015, which showed door-to-door power company salespeople get scared off by an angry door-knocker.
   The message from the Genesis Energy brand is that door-knocking is so 20th-century, and it’s far easier and less threatening if you went to a website to make up your own mind.
   Even though the ad proved a hit, Energy Online has decided to do a follow-up for 2016, with the action dialled up considerably in a post-Jurassic World era.
   The salespeople are more international this time and have a range of accents, although the surprise guest who greets them only has one: scary.
   A house with a sign, ‘Doorknockers Beware’ and an illustration of a dinosaur tells the sellers just what to expect. The connection between a prehistoric creature and door-knocking being old-fashioned might not be that subtle, but it makes for a very humorous spot.
   The real kicker is that the dinosaur is called ‘Mr T’, though it’s not as big as a tyrannosaurus rex.
   And while filmed in a “hidden camera” style, don’t fear: the salespeople are actors and, like the 2015 spot, there’s some clever computer-generated imagery involved.
   Energy Online says that, on average, people spend nine minutes a year interacting with their power company, so they wanted something fun to cut through all the messages and media people get these days.
   As a challenger brand, they wanted things to be more fun and light-hearted, and hired Contagion, the agency, to create the various spots for them.
   You can sign up to Energy Online with the button in the video below.


Post sponsored by Energy Online but all thoughts and statements are our own

Filed under: New Zealand, TV
June 24, 2016

Jameson’s Caskmates launch in New Zealand, blending whiskey and stout; Stadler Form launches art-déco fan

Lola Cristall/23.23


Jameson Caskmates has launched in New Zealand, after its successful run in Ireland last year. Jameson loaned some of its Midleton Distillery casks to the Franciscan Well brewery in Cork to see what would happen to the brewery’s Irish stout, after a plan was hatched by Jameson Master Distiller, Brian Nation, Master of Whiskey Science, Dave Quinn, and Franciscan Well founder and head brewer, Shane Long when they met in Cork. The casks were then returned to the Distillery and filled with Jameson Irish Whiskey.
   The result was a Jameson Caskmates: a triple-distilled, ‘once stouted’ whiskey with a distinctive taste that features notes of coffee, cocoa, butterscotch and gentle hints of hops.
   Jameson expects that those who enjoy craft beer and whiskey will take to the blending of two disciplines, with a particularly versatile drink. Jameson Caskmates is bottled at 40 per cent ABV and goes on sale in New Zealand from July 2016, with an RRP of NZ$55·99.
   Stadler Form’s art-déco Q Fan is a stunning work of art that looks gorgeous in any part of the home. While it’s a considerably quiet fan, the strength of the three blades projects plenty of cool air. Whether the simplicity of silver or the boldness of bronze, each colour flawlessly complements its surroundings. Weighing as light as 4 kg (slightly less than 9 lb) the fan comes in three distinct speed levels, adapting according to the environment. Despite the intensity of the hot temperature, it rapidly releases cool air in a minimal amount of time. Designed by famous designer Carlo Borer, the fan is in the form of the letter Q, its stainless steel shaped into an absolute work of art.
   The brand was founded by Martin Stadler in 1998 in Zug, Switzerland. Stadler Form collaborates with renowned Swiss-based designers including Kurt Zimmerli, Fabian Zimmerli and Mathias Walker. Stadler Form has become an internationally distinguished brand, distributing its array of inventive products to more than 40 countries, including humidifiers, fans, air purifiers, heaters, dehumidifiers and aroma diffusers.—Lola Cristall, Paris Editor, and Lucire staff




June 22, 2016

Kate Moss and Rimmel celebrate 15 years with new lipstick and nail polish collection launched in London

Lucire staff/17.02




David M. Benett

Kate Moss and Rimmel London have released their latest collaboration celebrating the supermodel’s 15-year relationship with the beauty brand.
   The Kate Moss Rimmel 15th Anniversary Collection comprises Moss’s favourite nude and red lip and nail shades.
   Journalists, bloggers and other guests were invited to a London house where Moss modelled two outfits, initially a black Equipment shirt with red hearts, and a green jacket over a sheer black top.
   Guests were treated to manicures using Rimmel’s new Supergel nail polish shades by manicurist Adam Slee, before a lipstick master-class by make-up artist Kirstin Piggott.
   Stylist Zoë Bedeaux and Scott Wimsett hosted a session where Moss talked of her 15-year association and how her fashion outfits inspired the Collection. Guests then could inspect those outfits and discussed how they inspired the nude and red shades.
   In a release, Moss said, ‘I’m incredibly proud of my 15-year relationship with Rimmel. It’s a brand very close to my heart; my first ever lipstick was Rimmel Heather Shimmer. The partnership has strengthened and evolved over the years, with me taking an actively creative role. The new anniversary collection echoes some of my favourite London looks from the last decade and a half. I’ve focused on reds and nudes because they’re the colours I love to wear—each shade reflects a different side of me.’
   In the collection, the Lasting Finish Lipstick by Kate comes in six shades and can last eight hours, numbered 51 through 56; and the Super Gel Nail Polish by Kate gives a shine that lasts for 14 days, and comes in four shades (nos. 15, 42, 44 and 71).











































David M. Benett

June 17, 2016

Sponsored video: Chris Fonseca breaks barriers, with Smirnoff Ice Electric

Lucire staff/14.12



Via Chris Fonseca, on Instagram

We love ideas that challenge convention (otherwise this title wouldn’t exist), and Chris Fonseca’s work does just that.
   He’s a dancer, choreographer and dance instructor who happens to be profoundly deaf after suffering meningitis as a child. But that didn’t stop Fonseca from developing a love of dance, and it’s that love that the Smirnoff Ice Electric Flavors range taps into with its latest campaign.
   This hasn’t been created cynically for marketing Smirnoff—Fonseca has been teaching in South London, where both deaf and hearing people go to learn how to dance. He has, however, taken the idea across the Atlantic thanks to Smirnoff, and you can see his New York class for yourself on social media (check out Fonseca’s Instagram at instagram.com/cfofficial for more). Among those at one New York class were Jeremy Strong, a choreographer for Jason DeRulo, and C. J. Salvador, a dancer for Justin Bieber, notes Vibe, which attended in May.
   Fonseca’s absolutely right: there’s no reason a deaf person cannot be great at dancing, and he gets his students to count the beat through vibrations, especially the bass. He further incorporates the lyrics of the song into his dance. His aim is to break barriers, and to make sure that that deaf people can do whatever they wish. ‘[Being deaf] does not stop me from making everyday achievements,’ he told the BBC.
   ‘I always say to those young people not feeling body-positive to keep going, like everyday barriers, challenges, keep going: you don’t know how close you are to making a breakthrough. Keep believing anything is possible. Your time is coming soon.
   ‘My motto is: dreams don’t work unless you work. Dreaming, believing, and achieving.’
   A very telling image on his Instagram shows Fonseca leading his class and on the mirror are the words, ‘How do you know if you don’t try?’, a term that he has hashtagged as well. Smirnoff, meanwhile, has taken more polished shots for its Ice Electric campaign, promoting its non-carbonated, plastic-bottled line—their idea is that you can take your Smirnoff drinks on to the dance floor more readily than when it was bottled in glass.
   His teaching has reached the media, including a cover story for the British Deaf News, which he hashtagged as his proudest moment.


Post sponsored by Smirnoff

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