It has taken the media a while, considering model Lauren Bush has been promoting these since April, but there has finally been worldwide attention on the Feed 1 bag (US$59·95) that she designed in collaboration with the UN World Food Programme. The bag does hit Harrod’s in December at a £30 price, which admittedly lifts its profile, though American customers will be able to get theirs via Amazon.com.
The Feed 1 bag’s proceeds will feed a child for an entire academic year. It is made of burlap and natural muslin, and is reversible. Its most striking feature for the buyer is probably its logo—a customer can feel proud announcing her contribution when carrying the tote bag.
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