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Window Cleaning: lessons in social media


September 25, 2008/13.14

[Cross-posted] Not directly about fashion, but possibly still of interest to those in to blogging and social media, particularly their relevance to modern business. My friend Tim Kitchin (left) has an excellent video series, Window Cleaning, on his company’s website. Tim leads the ?rst video on social communication (a very ?tting introduction), while Johnnie Moore follows up with an interview about the bene?ts of social media and their raison d’être and their limitations. Nicholas Ind, author of Living the Brand, has a video interview on what makes Patagonia (where there may be lessons for fashion labels) the perfect role model for social communications. This does make it very Medinge Group-heavy, so Alan Knight does contribute a piece on the use of a wiki at AccountAbility. This is the best video series I have ever seen on these topics, especially from a brand point-of-view—surf there through this link.

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