Above Panos Papadopoulos, founder of Panos Emporio, and Michaela Savic, who won the first heat of the swimwear company’s model tour.
Like Hennes & Mauritz, which tended to employ celebrities before shifting to lesser known models, Swedish swimwear label Panos Emporio is taking the search for its next face to the people of Sweden with a national competition.
The Panos Emporio Model Tour kicked off with an event earlier this month, giving young women the opportunity to be a potential model for the company’s 2010 range.
The company has only today released images of the winner of the first night’s festivities, Michaela Savic, of Helsingborg. Chosen by the audience, Savic now qualifies for the final.
The judges also picked Anna Stårbäck, who still has a chance to win the competition.
In addition to the modelling contract, the winner will get a private make-up course and a make-up with products from Makeupstudion.
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