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Adidas gets into the Star Wars mood in Wellington


News

January 16, 2010/12.53


Adidas–Star Wars launch 1
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Adidas kicked off its Star Wars collaboration in Wellington, New Zealand on Friday with a themed party, compèred by DJ Shan.
   A selection of the new designs were shown, with a promise of more to come in following weeks. Both limited-edition as well as mass-market items were shown, and classic Adidas Originals track tops and sneakers have been modified to feature scenes and characters from the movies.
   Local Star Wars buffs got in to the mood with the Empire outnumbering the Jedis—though I noticed they did not take kindly to my intentionally misplaced quips of ‘Live long and prosper,’ and, ‘Party on, Darth.’
   Passers-by loved the vibe and asked to have their photographs taken outside the Adidas store.
   Adidas had one of the best spreads on offer from any do I can remember in Wellington, thanks to catering by Oriental Bay restaurant, Beach Babylon.—Jack Yan


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Filed by Jack Yan

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