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Kylie Minogue, Sienna Miller, Claudia Schiffer pose for breast cancer campaign


March 29, 2010/9.00

FTBC campaign 2010: Kylie Minogue
FTBC campaign 2010: Sienna Miller
FTBC campaign 2010: Claudia Schiffer
Mario Testino/FTBC

The Fashion Targets Breast Cancer campaign for 2010 sees Kylie Minogue, Sienna Miller and Claudia Schiffer—celebrities who hail from three continents—model for the cause, photographed by Mario Testino.
   The target for the charity this year, with its campaign running from March 29 to mid-May, is £1 million.
   Items for sale supporting the campaign include an M&S lingerie set, a Coast dress, a Superdry hoodie, a Topshop T-shirt and a River Island scarf, with 30 per cent going to Breakthrough Breast Cancer.
   In the photographs, supermodel Schiffer hides her baby bump with a sheet featuring a target, which is FTBC’s logo.
   Minogue has had a very personal connection with breast cancer, having had a malignant tumour five years ago. She had to have a partial mastectomy and eight months of chemotherapy and radiotherapy.

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7 thoughts on ‘Kylie Minogue, Sienna Miller, Claudia Schiffer pose for breast cancer campaign

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  3. Great, the promotion of yet another charity that will take money from the public and give it to drug companies so they can research their latest money making pill, that will come under yet another postcode lottery, because the NHS can’t afford what the drug companies charge, for the treatments of the cancers which occur mostly becuase of the severe pollution that ‘development’ causes us to exist in such a toxic waste dump that was plant earth.
    It’s a shame that the cancer charities don’t simply plough the money straight into the causes of cancers rather than funding the profits of the treatments. By reducing pollutants and the chemical overloads on our bodies and our children’s bodies cancers could be reduced enormously.
    Instead celebrities will flout they’re apparently ‘beautiful’ bodies, whilst subjecting women and young girls to insecurities about their own un-airbrushed body, so they will buy the cosmetics and smoke the cigarettes which keep them thin and wrinkle free, whilst polluting their body with the chemicals which cause the cancer that the drug companies profit from all thanks to the cancer research charities.

  4. Anna, the FTBC campaign is not just about making money. It’s a celebration of women’s confidence and beauty and it aims to encourage us to be strong and proud in our skin. Cancer can’t destroy who we are and Kylie is a brilliant poster girl for this cause. The campaign of celebrities flouting their bodies is not meant to be looked on by girls and woman with eyes that say “that is how society sees beauty and I am not that”. I think it is sad that women are viewing it that way. We should be applauding the models for being confident! Is that really a crime? Cosmetics and smoking may contribute to the cause of cancer, but reportedly so do most things. We can’t rid the world of the causes of cancer and many people have an unknown genetic predisposition to cancer anyway. Instead we should support each other on campaigns like this and show female solidarity against this disease.

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