The Fashion Targets Breast Cancer campaign for 2010 sees Kylie Minogue, Sienna Miller and Claudia Schiffer—celebrities who hail from three continents—model for the cause, photographed by Mario Testino.
The target for the charity this year, with its campaign running from March 29 to mid-May, is £1 million.
Items for sale supporting the campaign include an M&S lingerie set, a Coast dress, a Superdry hoodie, a Topshop T-shirt and a River Island scarf, with 30 per cent going to Breakthrough Breast Cancer.
In the photographs, supermodel Schiffer hides her baby bump with a sheet featuring a target, which is FTBC’s logo.
Minogue has had a very personal connection with breast cancer, having had a malignant tumour ﬁve years ago. She had to have a partial mastectomy and eight months of chemotherapy and radiotherapy.