The global fashion magazine June 22, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


Absolut releases limited-edition street-art pitchers


May 7, 2010/3.26

During my trip to Kristianstad, the home town of Absolut Vodka, local business people told me that the acquisition of their beloved brand by Pernod Ricard has helped. The company now does tours, and is prouder of its culture.
   I initially had some concerns over the acquisition—readers can find my rants about globalization and state asset sales elsewhere. However, as far as consumers go, things continue to be rosy in southern Sweden.
   Absolut has always been commercially savvy when it came to global marketing. Little has changed on that front, with four new limited-edition pitchers designed by urban street artists Stephen Powers (of New York) and Chiho Aoshima (青島千穂, Tokyo), featuring contemporary custom-designed artwork.

   The series is called Absolut Art of Sharing (more at The pitchers will be available for NZ$34·99 in New Zealand, from early June at leading liquor outlets.

You may also like
branding / design / living / Lucire / New Zealand / Sweden
Filed by Jack Yan

3 thoughts on ‘Absolut releases limited-edition street-art pitchers

  1. Pingback: Jack Yan 甄爵恩
  2. Pingback: Lucire

Leave a Reply

Your email address will not be published. Required fields are marked *